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Harris Poll: 82% of Consumers Want a Brand’s Values to Align with Their Own

Retail TouchPoints

“COVID-19 drove people to reflect on their priorities, elevating concepts like community service, equity, and sustainability,” said Giusy Bounfantino, VP of Consumer Packaged Goods at Google Cloud in a blog post sharing the findings. “A

Consumer 245
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Google Aims to ‘Supercharge’ Shopping with Generative AI-Enhanced Search

Retail TouchPoints

(Source: Google) “With new breakthroughs in generative AI, we’re again reimagining what a search engine can do,” said Elizabeth Reid, VP and General Manager of Search at Google in a blog post detailing the new offering.

Banking 297
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How eCommerce Operations Unlocked Cutter & Buck’s Custom Apparel Business with Dave Santiago - EP 002

Groove

Santiago, with a rich background in consumer goods and digital sectors, dives into Cutter & Buck's transition from a golf-centric brand to a premium lifestyle label with long-lasting, consumer-favorite products.

eCommerce 195
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Shopify Subscriptions App: 5 Must-Know Tips for your Program

Groove

If you’ve found this blog, you likely have product(s) that you currently sell, or wish to sell, with a Shopify subscriptions app. Types of Subscription Programs Replenishment The replenishment subscription model is most commonly applied to everyday consumable goods that customers need on a recurring basis. Shopify CRM Hunting?

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

This HubSpot abandoned cart workflow blog provides great visuals for building out a workflow and capturing those who left something behind in their cart. No matter whether you're selling consumer goods or B2B services, delight customers even after they've purchased by delivering value. Delighting Customers.

Marketing 313
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Taking Your CSR Plans from ‘Good Intentions’ to Tangible Action

Retail TouchPoints

A previous blog explored Corporate Social Responsibility (CSR) and the high importance both shoppers and employees put on the ability to align a company’s values and beliefs to their own.

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5 Must-Know Tips For Shopify Subscription Programs

Groove

If you’ve found this blog, you likely have product(s) that you currently sell, or wish to sell, through a subscription-based model. The replenishment subscription model is most commonly applied to everyday consumable goods that customers need on a recurring basis. Types of Subscription Programs. Replenishment.