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Introducing Forrester’s Generative AI Consumer Outlook Quarterly Blog Series

Forrester eCommerce

But what about consumers? I’ll be taking you through how consumers know, feel, and use Generative AI every quarter. And no, this blog post was not written by […] Generative AI continues to be the topic du jour, as businesses race to understand the technology for fear of being left behind.

Blog 417
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GenAI Consumer Outlook, Q1 2024: Which Consumers Will Pay To Use GenAI?

Forrester eCommerce

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools. But as new […]

Consumer 413
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Consumer Energy Fizzles To A New Low As Consumers Approach Q4

Forrester eCommerce

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 451
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The New Way to Blog

Kissmetrics

Blogging has changed over the years. When I first started blogging, it wasn’t that competitive. Just take a look at one of my first blog posts that I wrote on August 31, 2005. Just take a look at one of my first blog posts that I wrote on August 31, 2005. But back then there weren’t many blogs. Of course not.

Blog 363
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Business Blog Ideas For 2020

Groove

Regardless of business size, the purpose of a company blog is to engage customers in a conversation. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. The catch is of course, "What topics do you blog about?". Business Blog Ideas To Increase Engagement. Share Your Experiences.

Blog 300
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The Ultimate Guide to Guest Blogging

Kissmetrics

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals. Before we begin, your first task is to decide what your goal for guest blogging is.

Blog 328
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5 eCommerce Blog Ideas To Enhance Your Content Marketing Strategy

Groove

Regardless of business size, the purpose of an eCommerce blog is to engage customers in a conversation. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. The catch is of course, what topics do you blog about? eCommerce Blog Ideas To Increase Engagement. Share Your Experiences.

Blog 322