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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 179
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Why Gaming Retailers Should Promote Cybersecurity 

365 Retail

Gaming is a great way to unwind and relax, but cybersecurity threats can dampen the fun. The risks of gaming not only harm consumers but also reduce people’s trust. This means they can threaten the bottom line of gaming retailers. In this guide, we’ll explore why gaming retailers should promote cybersecurity.

Games 59
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Blog Posts That Get 1000 Visits or More Target 76 Keywords

Kissmetrics

Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have. Here’s what we learned.

Blog 358
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SEO is Turning into a Questions and Answers Game

Kissmetrics

Now, if that doesn’t convince you to start creating questions related content, this should… Blogs with 100,000 visitors create question-related content. We did an analysis of blogs that have over 100,000 monthly SEO visitors. It’s a key ingredient to having a popular blog.

SEO 358
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Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Retail TouchPoints

Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. 8 , in a blog post. As Kang pointed out, virtual worlds and games represent the fastest-growing category of entertainment, with a projected 3 billion participants this year spanning all geographies and demographics.

Games 278
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SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results

Kissmetrics

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. For example, a few weeks I wrote a blog post about FAQ schema and how you can see the difference with your Google listing in 30 minutes. And SEO is no longer just a game of ranking on Google. Literally, 30 minutes.

SEO 265
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The Customer Feedback Frenzy Continues As Microsoft And Salesforce Up Their Game

Forrester eCommerce

Earlier this year, I blogged about how customer experience (CX) pros should be wary of what they hear about voice-of-the-customer (VoC) capabilities from some customer relationship management (CRM) vendors because customer feedback management (CFM) and VoC technologies offer more punch than CRM tools.

Games 276