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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search?

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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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Is Getting “Google Guaranteed” Worth It?

Kissmetrics

Many businesses are already using Google’s Local Services Ads to generate leads for their companies through paid search efforts. Services booked through Local Services Ads are automatically insured up to a lifetime cap, which varies by location. What Isn’t Covered by Google Guaranteed?

Books 285
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Video: Using GA4 to Optimize Your Holiday Strategy 

ROI Revolution

Book a Meeting to Discover Opportunities for GA4 Holiday Success Are you able to reach your full potential with your current GA4 setup? To discover what it means to have a guide to help you navigate the path to profitable growth, book a meeting with our team today. What if you had GA4-certified experts to show you the way?

Books 78
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Video: Proven Strategies for Effective Holiday Ad Creative

ROI Revolution

Book a Meeting to Explore Strategies for Holiday Ad Creative Are you on the path to fulfilling your brand’s potential this holiday season? To explore the difference that comes with having a guide you can trust , book a meeting today. Your business should be positioned to thrive, no matter what Q4 brings.

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How to Create the Perfect Business Listing

Kissmetrics

Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global search market. Bing Places: While Bing has only about 6 percent of the global search market, it still may be worth setting up your business listing there. Optimize for Voice Search.

SEO 276
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The Definitive Guide to Online Reputation Management

Kissmetrics

The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. The search engine game is too important to be ignored, and it is the first step in restoring your image.