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How to Market a Book: 7 Strategies

Kissmetrics

Now you have to go to the next step: marketing your book. This entails getting your book “out there,” earning an audience, and generating sales. You just need to understand how to market a book. How to Market a Book. No matter how good a book is, no one will read it if it doesn’t have the right marketing.

Books 308
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Bringing Experiential Retail into the Open Air with Events and Technology

Retail TouchPoints

Technology Can Make Good Experiences Great As it is in many areas of retail, technology is playing a greater role in the overall experience offered by open-air centers. Technology Can Make Good Experiences Great As it is in many areas of retail, technology is playing a greater role in the overall experience offered by open-air centers.

Events 276
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How To Ride The Technology Wave (And Not Get Swept Away)

Forrester eCommerce

there’s enough emerging technology in financial services to fill a whole alphabet book. Investing in emerging technology is one of the main […]. AI, blockchain, chatbot, digital identity, etc.

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Hudson Expands Global Loyalty Program to North America

Retail TouchPoints

Benefits include members-only discounts, a birthday reward, perks from car rental and hotel booking brand partners and pre-ordering through the retailer’s Reserve & Collect program, where available — all accessible via a mobile app. The Red By Dufry program is already live in the 50+ countries where Dufry operates.

Travel 328
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#RIC18 Store Tours: From Luggage, Books And Running Gear To Kitchenware And Candy

RTP blog

The 22,000-square-foot store is designed to inspire and empower customers by offering tutorials on how to use the products for sale, hosting book signings and special events as well as offering cooking classes on a big cook top in the back of the store. Each book in the store is either a best seller or is rated with 4+ stars by customers.

Books 150
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Chatbot-Powered Shopping: The Next Frontier of Generative AI

Retail TouchPoints

Although overlooked, search is one of Amazon’s most critical technologies because the vast majority of Amazon purchases originate from Amazon’s search bar, so Amazon has to get search right. ” on Amazon, the top three results are a Dr. Seuss book called “What Pet Should I get?,”

Books 312
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Il Makiage Parent Plans IPO with $1.7 Billion Valuation

Retail TouchPoints

Oddity attributes its success and accompanying valuation to its tech focus — 40% of the company’s workers are employed in technological roles. Goldman Sachs, Morgan Stanley, and Allen & Company are acting as lead book-running managers for the proposed offering.

Books 242