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Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

Inflow Insights

What used to be concerns around site security alone, has now moved into eCommerce performance, scam avoidance, business practices, shipping fulfillment, and protection of customer data. Trust expands from security into: Business trust. Product trust. Order fulfillment. Identity protection.

eCommerce 104
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Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

Retail TouchPoints

Using First-Party Data to Have a ‘Genuine Impact’. Much of what is currently happening in the marketing landscape is seen by many as a necessary course correction after years of over-reliance on third-party customer data , which was often gathered without concern for consumer privacy or, in some cases, quality. “We

Marketing 279
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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

Omnichannel Ecommerce Personalization The goal of omnichannel ecommerce personalization is to establish a unified and consistent experience across multiple channels, allowing businesses to interact with shoppers at various points in the customer journey. Urgency Messaging 8. Ready to learn more?

eCommerce 129
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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Let’s look at a D2R case study in action and go over what they were able to achieve. For CPG brands, this is a prime opportunity to prioritize their consumer communications and use data from these interactions to home in on their most effective marketing strategies.

Retail 246
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The Intersection of Gen AI, Data Quality and Customer Success

365 Retail

Solving the data quality problem The critical first element to powering an effective AI strategy is a unified customer data foundation. Many familiar approaches to unifying customer data are rules-based and use deterministic/fuzzy matching, but these methods are rigid and break down when data doesn’t match perfectly.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

Data and Insights: Omnichannel retailing leverages customer data and insights to deliver personalized experiences, whereas multichannel retailing tends to analyze separately. Understand your customers Begin by gaining a deep understanding of your target customers. Ready to learn more?

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A Deep Dive Into Direct to Consumer (D2C) Marketing in Ecommerce

ROI Revolution

The direct to consumer approach also provides brands with an avenue to collect first-party data – an especially appealing option as Google prepares to remove third-party cookies. Hydro Flask | D2C Case Study D2C is a big part of the selling strategy for sports water bottle brand Hydro Flask.