Case Study: Increasing One Athleisure Brand's Email Revenue 28%
Groove
JUNE 28, 2022
Examples of these new tactics include targeting “lost” customers and/or customers who are “at risk of not purchasing again” by incentivizing them to purchase. Additionally, we segmented reward campaigns to build customer loyalty and reduce total abandoned carts with abandoned cart mitigation tools. 34% increase in Revenue YoY.
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