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Klarna Acquires Shoppable Content Provider to Expand its Capabilities

Retail TouchPoints

The acquisition was made to enable a wide variety of shoppable content in native formats on retailers’ own digital properties, through the Klarna ecosystem and across social channels. These capabilities will complement Klarna’s comparison shopping services (CSS), available through Semtail/Shoptail, another recent Klarna acquisition.

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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

Social shopping is growing across all demographics, and by 2022, 28% of the entire U.S. population is expected to shop across social channels, according to eMarketer. Other recently launched services include a comparison shopping service that debuted in June 2021 and an AI-driven styling engine and content creation platform.

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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

Price comparison shopping is easy in the digital world, and these savvy shoppers will put in the work to find the best deals. Dashing to New Digital Channels. By now, most brands and retailers have explored legacy online channels, whether from their own websites or through marketplaces like Amazon.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The ways customers move across channels at different points of the shopping journey. As consumers progress through the consideration stage, other channels such as company websites and review or ratings repositories surge in importance, while things like social media and word-of-mouth become less important.

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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

It is because of the increasing prevalence of voice search, AR to visualize purchases, voice commerce, livestream shopping, the rise in new marketplaces & distribution channels, and many more. So, check out what fueled the e-commerce sector in 2023 and what are the trends that are going to do more in 2024.

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How Can Inventory APIs Improve Omnichannel Commerce?

Fabric Blog

From D2C websites to third-party marketplaces and comparison shopping engines, customers spread their shopping to many touchpoints. This vast range of sales channels creates great opportunities for retailers. Commerce today is omnichannel. However, it also brings new challenges.

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Introducing Channel Advice, An E-Commerce Video Series

ChannelAdvisor

Thus, Channel Advice was born. Also, consider using comparison shopping sites to capture consumers looking for deals! . And don’t forget to subscribe to our YouTube channel to make sure you don’t miss an episode of Channel Advice!