Klarna Acquires Shoppable Content Provider to Expand its Capabilities
Retail TouchPoints
MARCH 12, 2021
The acquisition was made to enable a wide variety of shoppable content in native formats on retailers’ own digital properties, through the Klarna ecosystem and across social channels. These capabilities will complement Klarna’s comparison shopping services (CSS), available through Semtail/Shoptail, another recent Klarna acquisition.
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