Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season
Retail TouchPoints
NOVEMBER 12, 2021
Price comparison shopping is easy in the digital world, and these savvy shoppers will put in the work to find the best deals. Dashing to New Digital Channels. By now, most brands and retailers have explored legacy online channels, whether from their own websites or through marketplaces like Amazon.
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