Retail TouchPoints
JULY 28, 2021
The APPRL acquisition expands Klarna’s roster of marketing services by allowing retailers to connect directly to relevant content creators in order to create social shopping content and track campaign results through Klarna. “As Social shopping is growing across all demographics, and by 2022, 28% of the entire U.S.
Omnisend
FEBRUARY 9, 2023
Among these challenges are war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years. Get the 2023 report Get the full email, SMS, and push marketing statistics report for ecommerce in 2023, where we analyzed more than 17.3
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Retail TouchPoints
SEPTEMBER 27, 2023
It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.
GetElastic
AUGUST 18, 2021
B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity. Prioritizing channels with larger contributors to current traffic.
Omnisend
JULY 23, 2023
In our previous report , we noted that those challenges included “war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years.” Consumers are still shopping, but they’re doing so with more caution. The result? “At
ChannelSale
MARCH 13, 2024
It is because of the increasing prevalence of voice search, AR to visualize purchases, voice commerce, livestream shopping, the rise in new marketplaces & distribution channels, and many more. So, check out what fueled the e-commerce sector in 2023 and what are the trends that are going to do more in 2024.
Kissmetrics
FEBRUARY 2, 2021
It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. 2021 SaaS Trends that Affect Brand Advocacy.
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