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Consumer Goods and Retail CIOs Lead Online Shopping Initiatives

Retail TouchPoints

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. In the end, consumer goods and retail companies are shining examples of why CX and EX are inextricably linked. And it doesn’t stop there.

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Distribution Channels: What They Are, Types, & Examples

Kissmetrics

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Channel 263
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How eCommerce Operations Unlocked Cutter & Buck’s Custom Apparel Business with Dave Santiago - EP 002

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195
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How to Accelerate Time to Market Across Top Grocery Channels | Salsify

Salsify

Spurred by the COVID-19 outbreak, the recent increase in demand for consumer goods has exposed weaknesses in the go-to-market process for brands. While toilet paper, paper towel, and hand sanitizer supplies ran short, other “essential” products saw record sales.

Channel 78
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What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

Retail TouchPoints

There’s been a similar situation in terms of the distribution of all manner of consumer goods. That’s a dramatic shift in the way people are acquiring consumer goods. RTP: Speaking of alternative marketing and sales channels, the IAB report predicts that direct sales on social networks will double to $80 billion by 2025.

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The Honest Company Rides ‘Conscious Consumerism’ Wave Toward Potential $100M IPO

Retail TouchPoints

Ethical consumer goods brand The Honest Company filed for its long-anticipated IPO on April 9, 2021. million , with 55% of the increase coming from digital channels, according to the filing. According to the SEC filing , The Honest Co. will seek to list on the Nasdaq under the symbol “HNST” at a value of $100 million.

eCommerce 279
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50% of China’s Luxury Shoppers are New to the Market  — And Here’s How to Reach Them

Retail TouchPoints

“It’s much less about impressing others compared to when you think back to what was driving luxury consumption a generation or two ago in China,” said Hunter Williams, Partner in the Retail and Consumer Goods and Pricing, Sales and Marketing Practices at Oliver Wyman in an interview with Retail TouchPoints.