The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits


It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”

Defining ‘Direct To Consumer’

Retail TouchPoints

This abbreviation refers to brands that don’t operate on the traditional value chain model of design-produce-market/distribute through channel. DTC refers to the process of selling directly to the consumer. Digitally Native These brands are those that started selling primarily through their own e-Commerce web site but may have branched out to other sales channels such as brick-and-mortar, retail and/or marketplaces. direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBs

What Defines A ‘Connected Consumer’ In 2019?

Retail TouchPoints

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. CCS19 connected consumer Editor Q&A

[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now


Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. Getting smarter about sales channel strategies. We all have loyalty issues… Few people are loyal to only one channel.

The Watershed Of Digital-First Consumer Behavior

Forrester eCommerce

Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline.

Omni-channel OMS – A Requirement for Consumer Satisfaction


Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers. 1 The demand for omni-channel fulfillment is here to stay.

How to Take Your Brand Direct to Consumer


Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel


A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel. When you have a seat at the omni-channel table, everyone is thankful for several reasons. Today, omni-channel supports pricing consistency across channels.

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges


Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever.

Serving Retail Consumers In An Age Of Digital Transformation

Retail TouchPoints

This new demand has resulted in more businesses implementing automation technologies such as chatbots and virtual assistants, to help make consumer interactions smarter, faster, easier and more accessible.

Channel Advice Episode 7: Fulfillment and Evolving Consumer Expectations


Welcome back to Channel Advice, our video series designed to answer some of your most pressing e-commerce questions in bite-sized clips. Lila is an expert in complex topic of fulfillment, so we talk to her about how consumer expectations have changed around fulfillment, what matters most to modern consumers, how to optimize the post-purchase experience and what sellers need to think about when expanding their global footprint.

Should Your B2C Brand Switch to Direct-to-Consumer?


Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers. The massively popular brand was struggling just a few years ago and shifted to selling direct-to-consumer.

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Don’t Exhaust Your Email List! Find New Channels Instead


That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. We’re not saying you should stop sending your customers marketing emails entirely — merely that you shouldn’t rely on email as your only channel of communication. How do I find the right channels to engage?

The Empowered Marketer: Harnessing the Power of Direct-to-Consumer


Is your B2C brand shifting to direct to consumer? As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. In this exclusive interview, John shares: The biggest challenges of moving from wholesale to direct-to-consumer. How to think about the customer journey across channels. Article Optimization direct-to-consumer the empowered marketer

YouTube Marketing Techniques to Grow Your Video Channel and Your Blog Traffic in 2019

Ecommerce Platforms

You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences. Did you know that you can use YouTube as your primary marketing channel for boosting your blog, your personal brand and grow your reputation? Optimize your YouTube channel.

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How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

Retail TouchPoints

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. By Michael Cross, Brightblue Consulting Consider it’s the late 1980s.

How to Use Voice as a B2C Acquisition Channel


From smart speakers to native integrations with voice assistants, we’re at the beginning stages of a truly transformational experience for consumers — all powered by conversations. The best brands do two things really well: they understand where the consumer’s attention is and they double down on creating the best possible experience where their buyers are today. With the right data, you can make sure to optimize this channel and continually improve your customer experience.

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Omni-channel is dead. Long live omni-channel ?

Steve Dennis

“Omni-channel” has been one of retail’s favorite buzzwords for years now. At last week’s excellent ShopTalk conference, several speakers challenged the relevance of omni-channel. The shift from a “multichannel” strategy–being active in multiple channels such as physical stores, catalogs and e-commerce–to omni-channel, suggested some form of profound change. The future of omni-channel will not be evenly distributed.

What Does the Consumer Internet of Things Mean for Marketers?


The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. Why, for example, customers ask, “Don’t I get the same offers and discounts across all channels?

What Does the Consumer Internet of Things Mean for Marketers?


The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. Why, for example, customers ask, “Don’t I get the same offers and discounts across all channels?

Twitter and Facebook worst channels for retail customer experience, finds research by Eptica

Retail Technology Review

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study. Critical issues Internet Retailing Retail Supply Chain

Bring Your Own Data (BYOD): How To Rethink Personalization With The Consumer In Mind

Retail TouchPoints

Consumers are more than willing to share their data as long as it helps them simplify their life. As Mark Zuckerberg mentioned during his testimony in the Cambridge Analytica case, consumers are generally open to the advertising experience as long as it is personalized to their needs.

Advanced Omni-Channel: Pickup Lockers


Advanced Omni-Channel: Pickup Lockers. Another advanced omni-channel capability are retailers’ use of in-store pickup lockers. In both cases, using a pickup locker as an advance omni-channel offering, is a winning scenario.

[Infographic] The Ever-Evolving E-Commerce Consumer Journey


Once upon a time, the consumer journey, from discovery to purchase, was simple, straightforward and easy to navigate. And Pinterest and all of the other channels that allowed modern consumers to spend more time researching and comparison shopping.

The Oh La La’s and the Non Non Non’s: The State of Omni-channel in France


The Oh La La ’s and the Non Non Non ’s: The State of Omni-channel in France. It set out to uncover the shopper’s view of retail omni-channel offerings. Based on the information, France is neither leading nor losing the race in omni-channel retailing.

3 Priorities For Manufacturers To Build Direct-To-Consumer Sales


Establishing direct-to-consumer relationships is more important than ever for branded manufacturers — many […]. The post 3 Priorities For Manufacturers To Build Direct-To-Consumer Sales appeared first on The Omni Channel.

What is Omni-channel Brand Intimacy?


What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. Lets compare this with omni-channel brand intimacy.

How the eco-friendly consumer breeds new subscription-based business models


During her conversation with Get Elastic, Mockus addresses the openness to new ideas from consumers which breeds an interest in new business models. The post How the eco-friendly consumer breeds new subscription-based business models appeared first on Get Elastic Ecommerce Blog.

Infographic: Email And The Millennial Consumer


So if you’ve been following our infographic series, you now know how people are addicted to email and why email is an important channel for marketers to connect with consumers. The post Infographic: Email And The Millennial Consumer appeared first on LiveIntent Blog.

How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth


As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. The Direct-to-Consumer Channel: Challenges & Opportunities. Going direct-to-consumer after 40 years of wholesale is tough.

Advanced Omni-Channel: Retail Order Consolidations


Advanced Omni-Channel: Retail Order Consolidations. Among omni-channel retail techniques, retail order consolidations is one of the most advanced feature sets. It is a smart move to overcome a hesitancy among consumers.

Omni-Channel Order Management: What Exactly is it?


What Exactly is Omni-Channel Order Management? Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’? Even though we are in ‘The Age of the Customer’ we still see and hear of retailers not providing the right brand experience across channels.

How Product Attributes Power the Omni-Channel Consumer Experience


Consumers no longer shop by aisle or look for brands within distinct categories which puts pressure on Retailers and Manufacturers to serve up a more personalized experience—one that informs which products to buy based on their unique lifestyle or health preferences. Every product has a series of characteristics —attributes—that ensure that consumers can understand enough to make informed decisions while complying with FDA and USDA requirements.

The 5 Step Approach to Cross-Channel Customer Engagement


That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. What channels do your customers prefer to use?

Converged Commerce: Getting Omni-Channel Retail Going


Converged Commerce: Getting Omni-Channel Retail Going. Why bother with moving to omni-channel retail? All of which points to shifting the sales paradigm to converged commerce in retail (omni-channel). However, in Europe the most advanced omni-channel market is that of the UK.

Can You Do Omni-Channel Order Management Manually?


Can You Do Omni-Channel Order Management Manually? You know, omni-channel order management, POS systems, and other supply chain tech topics. What Does Omni-Channel Order Management Give me? . That’s what it takes to truly run omni-channel operations.

How Important Are Merchandise Returns to Omni-Channel Shoppers?


How Important Are Merchandise Returns to Omni-Channel Shoppers? However, how important are returns capabilities really for omni-channel shoppers? Important to Omni-Channel Shoppers? . Finally, the lapsed consumer also rated the returns process as very important 39% of the time.

The Consumer Internet of Things is About to Explode


While the industrial IoT got an earlier start, the consumer IoT is not far behind and it is going to be big. Manufacturers are Doing it Already Samsung’s new Family Hub refrigerator is one of the early entrants in the consumer IoT.