Retail TouchPoints

MARCH 17, 2021

Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. retailer showing interest in this growing channel. The program has been in the works for some time, inspired by the popularity of retail livestreaming services in China.

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Channel Customer Loyalty Events Information 279

365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

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Channel Consumer Electronics Consumer Electronics 122

CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

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Channel Subscription Marketing Presentation 97

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

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Channel eCommerce Social Media Customer Loyalty 129

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Customers want an immediate response on their preferred channel, time and manner.

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Consumer Customer Loyalty Customer Experience Recommendation 271

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

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Consumer Leisure Retail Multi-channel 244

Retail TouchPoints

FEBRUARY 3, 2021

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. Future Commerce partnered with Method + Mode to conduct broad consumer research over a period of three months ending in January 2021. The desire for more, not less, is winning the battle for our psyches.

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Consumer Retail Jewelry Arts 340

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

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Channel eCommerce Social Media Magazine 195

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

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Channel Apparel Customer Marketing 278

Forrester eCommerce

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

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Technology Marketing Channel Consumer 461

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

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Consumer Omnichannel Events Customer Experience 347

Retail TouchPoints

MARCH 30, 2023

trillion for the year, according to data released at the State of Retail & the Consumer virtual event. Retailers are prepared to serve consumers in the current economic environment by offering a range of products at affordable prices with great shopping experiences.” trillion and $5.23 trillion and $1.43

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Consumer Omnichannel Travel Events 293

Retail TouchPoints

JULY 29, 2022

We’ve gone from a world with very limited distribution channels, a limited set of brands and a limited number of channels in which you could communicate with consumers to this kind of unbounded new economy. We’ve also trained them to become very comfortable with disruption.”.

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Consumer Channel Events Retail 325

Steve Dennis

AUGUST 3, 2020

Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures. This is more than a semantic argument.

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Channel Customer eCommerce Books 206

Retail TouchPoints

MARCH 2, 2023

The solution is designed to monitor both the in-store and digital shelf, track share of search, review location-based analytics, quantify image and ecommerce compliance and measure consumer sentiment.

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Channel Omnichannel Retail Technology 272

Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

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Consumer Multi-channel Electronics Improvements 279

Retail TouchPoints

AUGUST 26, 2021

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season. What does this look like?

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Consumer Marketing Mobile Customer Experience 317

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The pace of consumer behavior change has mutated this year as a […]. Contextual. Personalized. – The three words that every customer longs for and every marketer strives for.

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Channel Management Consumer Marketing 251

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Channel Retail Customer Experience Operations 246

Retail TouchPoints

AUGUST 30, 2021

These items included many children’s toys as well as smaller consumer or commodity items such as batteries, film and videocassettes. We’re seeing big players experimenting with similar, more modern takes on this multi-channel shopping experience. Omnichannel approaches like Target’s are not insular.

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Multi-channel Payment Services Channel Jewelry 278

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

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Merchant Services Consumer Shipping Costs Drop Ship 195

FastSpring

FEBRUARY 26, 2024

A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. How FastSpring Can Help Ultimately, the lack of direct-to-consumer options in mobile gaming limits player choice and value. For example: The settlement between U.S. States and Google.

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Consumer Games Payments Payment Services 123

Retail TouchPoints

AUGUST 15, 2022

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.

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Consumer Multi-channel Marketing Accessories 239

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

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Consumer Social Media Retail Multi-channel 312

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. That includes [looking at] other paid marketing channels in addition to Meta and Google. When Wish debuted in 2010 it took the U.S.

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Shipping Costs Consumer Supplies Shipping 338

Wiser

MAY 28, 2021

The in-store shopping experience can be quite different depending on what type of store you operate—a few of the more popular channels include home improvement, grocery, mass-market, drug, and dollar. Shoppers were asked to go into stores in the above channels and answer a number of questions while inside. Home Improvement.

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Channel Improvements Marketing Consumer 135

Retail TouchPoints

NOVEMBER 17, 2021

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behavior is still changing.

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Consumer Omnichannel Leisure Supplies 324

Retail TouchPoints

NOVEMBER 14, 2022

The same 3D model can serve the brand and the retailer, and honestly the cost should be dispersed across the full sales channel. So what we’re creating behind TRYO is a large database of branded items that can then be distributed to all the different sales channels, and the costs can be shared by all of them.”.

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Multi-channel Consumer Payment Services Social Media 340

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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Multi-channel Payment Services Consumer Automotive 263

Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. For example, the Qubit study found that loyalty is decreasing among a significant percentage of consumers: among 36.6% The survey of 809 U.S.

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Consumer Retail Merchant Services Document 303

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

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Consumer Social Media Recommendation Apparel 271

Forrester eCommerce

JANUARY 18, 2019

Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline. You saw that product on TV, or when looking at a supermarket shelf, or talking to a friend. And imagine buying a sofa online […]

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Consumer Channel 319

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Though a relatively new channel for retailers in the U.S., Consumers Want Digital Interactions. It’s About Entertainment.

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Consumer Social Media Retail Live Chat 264

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. It’s that whole spectrum in between.”

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Consumer Retail Merchant Services Fashion 290

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

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Multichannel Channel Shipping Costs Drop Ship 109

Forrester eCommerce

MAY 11, 2020

But consumers are seeking entertainment and connection […]. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies.

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Channel Marketing Consumer B2C 291

BigCommerce

DECEMBER 17, 2019

The eBay marketplace has been changing; no longer is it an auction-only site for consumer-to-consumer trading. Here’s the new normal…

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BigCommerce Channel Management Consumer 360