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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

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Q&A with the Category Experts: Holiday Tips for Consumer Electronics Sellers

ChannelAdvisor

The account management team at ChannelAdvisor works with brands and retailers every day to optimize their e-commerce operations and grow sales across hundreds of online channels. — First up: the fast-growing consumer electronics market. If your products are not what the consumer expects, you may have a higher return rate.

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E-Commerce Marketing Tips for Consumer Electronics Industry

Prisync

Running a consumer electronics ecommerce store is difficult. In this blog post, we’re going to look at a range of different marketing tips for the e-commerce consumer electronics industry. It should come as no surprise to you that social media is important for any ecommerce store, especially electronics.

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VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

Retail TouchPoints

Is there an area that can improve the associate/consumer interaction? With an impressive track record in the consumer electronics and retail industry, he is a rising innovator in the world of VR technology and marketing. Matt Robison is the Founder and CEO of Borderless , an innovative no-code VR experience creation platform.

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Gap, Reliance Retail Partner to Sell Brand in India

Retail TouchPoints

as its official retailer across all channels in India. Altogether, the company has 150 million customers and operates in the fashion, lifestyle and consumer electronics verticals. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We in a statement.

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4 Trends Revealed in Our 2023 Consumer Survey

ChannelAdvisor

What do consumers want? Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase.

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How Retailers Can Bring Creativity and Originality Back to Private Label Products

Retail TouchPoints

Today, thanks to the creativity of chains like Target, Costco, Publix, Whole Foods, Wegmans, Trader Joe’s and Walmart, consumers no longer see private-label products as inferior copycats. While it is good news that consumers are engaging with store brands, they might be buying them because they have to, not because they want to.

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