Retail TouchPoints

JULY 11, 2022

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Tip #1: Seamless and efficient experiences are a must. Revolutionary even. Tip #4: Strong brand values are make-or-break.

Customer Experience 295

Customer Experience Social Media Customer Live Chat 295

Retail TouchPoints

SEPTEMBER 7, 2022

Brands, in their never-ending quest for relevance, must dive deep into human experiences, connecting with consumers at an emotional level. Each employee or consumer must feel that they are part of something bigger than themselves. What can you show, tell and teach the consumer? Purpose-Driven Design. ??The

Customer Experience 276

Customer Experience Customer Social Media Arts 276

Retail TouchPoints

MAY 17, 2022

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Our new app puts the experience of a flagship store in our customers’ hands.”.

Mobile 263

Mobile Customer Experience Magazine Customer 263

Forrester eCommerce

APRIL 25, 2022

Whether it is logistics partners supporting a retailer’s delivery experience; insurance companies relying on sales via brokers; or consumer facing brands relying on retail partners to sell their products: an organisation’s end-to-end customer experience often relies on external business partners.

Customer Experience 195

Customer Experience Customer Consumer Retail 195

Retail TouchPoints

MARCH 3, 2023

Personalization is now a hygiene and customers have come to expect it regardless. Source: McKinsey However, personalization is no longer limited to targeted offers in the current landscape; it now covers the entire customer journey. A positive customer experience makes a valuable difference in a retailer’s success.

Consumer 240

Consumer Customer Loyalty Customer Experience Recommendation 240

lateshipment

AUGUST 1, 2022

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

Customer Experience 147

Customer Experience Payment Services Customer Shipping Costs 147

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Forrester eCommerce

AUGUST 20, 2020

Put simply, the future business buyer will look more and more like a consumer. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Based […].

Channel 537

Channel Subscription Consumer Customer Experience 537

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Despite the demand, there remains an opportunity gap for retail brands to adopt two-way channels and a conversational mindset.

Consumer 316

Consumer Marketing Mobile Customer Experience 316

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 347

Consumer Omnichannel Events Customer Experience 347

Retail TouchPoints

MAY 8, 2023

That could be a bot that the brand has put forward to interact with you, or [a consumer] scanning a QR code in a retail store to begin a loyalty journey that happens over WhatsApp and continues after you leave the store. The tech to do that now is available securely, and [customers] trust that you can save their credentials safely.

Channel 240

Channel Merchant Services Payment Services Recommendation 240

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 239

Channel Retail Customer Experience Operations 239

Retail TouchPoints

DECEMBER 6, 2021

Haute couture brand Elie Saab has its sights set on a new generation of digital-first luxury shoppers with the launch of its new direct-to-consumer (DTC) website. Now our customers can enjoy immersive, content-rich online shopping journeys, no matter what channel they choose to shop from.”. CEO of Elie Saab in a statement.

Customer Experience 276

Customer Experience Customer Shopify Accessories 276

Steve Dennis

AUGUST 3, 2020

Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures. This is more than a semantic argument.

Channel 206

Channel Customer eCommerce Books 206

365 Retail

JUNE 8, 2023

Adobe and Stellantis have a longstanding relationship: Stellantis uses Adobe Creative Cloud and Adobe Experience Cloud applications to design, deliver, and personalize beautiful and inspiring content for its websites, digital channels, and user interfaces of in-car displays, across their automotive brands.

Automotive 118

Automotive Customer Experience eCommerce Customer 118

Retail TouchPoints

SEPTEMBER 10, 2021

Building connections with consumers is one of retail’s most enduring challenges, and highly tactile brands faced extra difficulty when the pandemic limited traditional in-person efforts. The word that comes to mind when we talk internally about customer experience and the customer journey is fluidity,” said Lande-Shannon. “In

Customer Experience 247

Customer Experience Customer Omnichannel Technology 247

RTP blog

DECEMBER 16, 2019

Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. Clearly, online channels are no longer just a nice-to-have — they’re a necessity in our always-on world. Each consumer has a unique preference. trillion in 2018.

Customer Experience 195

Customer Experience Customer eCommerce Retail 195

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 225

Consumer Leisure Multi-channel Retail 225

ESW

APRIL 26, 2023

As soon as a shopper has placed their order, the post-purchase customer experience begins. For many brands with DTC ecommerce channels, new customers can be hard-won, and the post-purchase process is crucial to nurturing the next purchase. Loyal customers pay off for your brand.

Customer Experience 78

Customer Experience Merchant Services Payment Services Customer 78

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

iVend

JUNE 15, 2022

For a retailer that has enjoyed an enviably strong reputation with the shopping public, this retail customer experience was a big blow to its reputation. This lack of distinction between channels means that shoppers expect the same pricing, no matter how they transact.

Customer Experience 98

Customer Experience Customer Retail Channel 98

Retail TouchPoints

NOVEMBER 3, 2023

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 268

Channel Apparel Customer Marketing 268

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. Spotlighting the Customer Experience (CX). Connecting Employee and Customer Experiences. And it doesn’t stop there.

Consumer Goods 231

Consumer Goods Consumer Retail B2C 231

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 290

Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Joe Yan: Our strategic focus right now is to to keep improving the customer experience. Yan: Definitely.

Shipping Costs 328

Shipping Costs Consumer Supplies Shipping 328

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Are you thinking of using TikTok for your retail brand? Influencer Marketing.

Consumer 246

Consumer Magazine Social Media Clothing 246

Retail Technology Review

JUNE 22, 2021

Whilst the shift to buying online has been an easy one for consumers, it has presented new and existing challenges for retailers, especially those with an omni-channel presence. Pandemic difficulties aside, today’s retail environment is challenging.

Consumer 114

Consumer Customer Experience Presentation Customer 114

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . RTP: Sephora is known for having a rich customer experience. It’s one of the ways we incorporate the loyalty program into our experience.

Consumer 222

Consumer Gifts Events Customer Experience 222

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 72

Customer Experience Customer Customer Data Customer Loyalty 72

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The three words that every customer longs for and every marketer strives for. The pace of consumer behavior change has mutated this year as a […]. Contextual.

Channel 251

Channel Management Consumer Marketing 251

Fabric

MARCH 28, 2023

Furthermore, losing control of the customer experience can attract bad actor sellers and expose businesses to financial, legal, and operational risks. Yet infinite long tails can potentially give rise to infinite “ zombie products ” and “ zombie brands ” that consume valuable resources and misallocate capital. million SKUs.

Customer Experience 130

Customer Experience Customer eCommerce eCommerce Platforms 130

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Webinar 270

Webinar Consumer Payments Marketing 270

Kissmetrics

MARCH 22, 2018

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Using Data To Improve Customer Experience.

Customer Experience 279

Customer Experience Customer Shipping Costs Gifts 279

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

Consumer 303

Consumer Social Media Retail Multi-channel 303

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 220

Consumer Channel eCommerce Customer Experience 220