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Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. Interact with customers on their terms.

How to stop wasting resources to improve the customer experience

GetElastic

Are you wasting valuable resources trying to improve customer experience? They see customer experience as isolated touchpoints: physical stores, mobile apps, web store, social media. Customers are looking for new and better experiences.

Frictionless Commerce – the future of customer experience is seamless

GetElastic

As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead. Every year brands raise the bar for improved commerce experiences.

Top 4 Reasons Why Headless Commerce is Better for Customer Experience

GetElastic

Leading brands find that a headless commerce solution enables them to rapidly provide innovative customer experiences. Make user experiences consistent. Personalize the customer experience. Marketing can rapidly onboard new channels and touchpoints.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase. It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Map the Customer Journey to Win the Most $$$.

Nordstrom’s Acquisitions Show Personalization Will Continue To Be Critical For A Winning Customer Experience

Retail TouchPoints

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table.

To Get Ahead with Customer Experience You Need Headless Commerce

GetElastic

Is your single-stack ecommerce platform limiting your customer experience and your company’s ability to innovate? This creates siloed solutions for mobile, web and other channels, resulting in communication challenges with each other. Impact on customer experience.

To Get Ahead with Customer Experience You Need Headless Commerce

GetElastic

Is your single-stack ecommerce platform limiting your customer experience and your company’s ability to innovate? This creates siloed solutions for mobile, web and other channels, resulting in communication challenges with each other. Impact on customer experience.

Intelligent Retail Technology Investment.It’s All About People

Retail TouchPoints

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” The customers who spend their hard-earned income with them should be a retailer’s North Star when assessing retail technology options.

Digital commerce is playing a pivotal role in customer experience strategies.

GetElastic

Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs.

Defining ‘Direct To Consumer’

Retail TouchPoints

This abbreviation refers to brands that don’t operate on the traditional value chain model of design-produce-market/distribute through channel. Instead, they tend to play end-to-end from product design, development, production, marketing and customer experience, effectively taking middlemen like retailers and distributors out of the picture. DTC refers to the process of selling directly to the consumer. direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBs

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers. 1 The demand for omni-channel fulfillment is here to stay.

Top 4 Reasons Why Headless Commerce is Better for Customer Experience

GetElastic

Leading brands find that a headless commerce solution enables them to rapidly provide innovative customer experiences. Make user experiences consistent. Personalize the customer experience. Marketing can rapidly onboard new channels and touchpoints.

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel

OrderDynamics

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel. Both retailers and customers have the opportunity to benefit from multiple features of the modern approach to retail. versus companies with poor omni-channel engagement.

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. But with consumer behavior ever-changing, how can you ensure you’re meeting their expectations today while setting yourself up for success tomorrow?

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands.

Serving Retail Consumers In An Age Of Digital Transformation

Retail TouchPoints

By Bryan Gray, Alorica As the retail industry transitions to a digitally-driven customer experience, companies are faced with the difficult task of creating an exceptional customer journey online.

The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data

Zaius

The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies. So many Zaius customers sharing their stories at #eTailBoston !

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever.

How to Use Voice as a B2C Acquisition Channel

Zaius

You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. From smart speakers to native integrations with voice assistants, we’re at the beginning stages of a truly transformational experience for consumers — all powered by conversations.

B2C 188

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

RevTech Event Spotlights Retail Innovation: Which Technologies Will Win Out?

Retail TouchPoints

RevTech , a venture accelerator focused on developing early-stage retail technology companies, is hosting its 11 th semi-annual Tech Trends in Retail event in the flagship Neiman Marcus store in Dallas on April 5.

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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Once a regular basket got too heavy, customers headed straight for the check-out line. Or are we mindlessly applying “best practices” instead of doing the hard work of designing customer-centric shopping experiences? Another Industry Rethinks the Customer Experience.

Hype in Digital Commerce: 5 Rising Technologies to Watch

GetElastic

Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs.

Bring Your Own Data (BYOD): How To Rethink Personalization With The Consumer In Mind

Retail TouchPoints

By Varun Gudiseva, Tapad Imagine a world where every piece of technology around you is always used to help make your life easier. Consumers are more than willing to share their data as long as it helps them simplify their life.

Omnichannel Technology (And How Companies Are Using It)

Guidance

Omnichannel Is The New Normal The omnichannel experience is no longer an option, it’s the new normal. This trend will only accelerate as voice command, smart cars, and mobile integration further expand the bandwidth of channels available. Technology has enabled these expectations.

Advanced Omni-Channel: Pickup Lockers

OrderDynamics

Advanced Omni-Channel: Pickup Lockers. Another advanced omni-channel capability are retailers’ use of in-store pickup lockers. In-store lockers give you the benefit of having customers come in to the store to collect their merchandise.

Five Breakthrough Data-Driven Strategies To Win Retail Customers For Life

Retail TouchPoints

By Deesean Wilson, DXC Technology Digital technology has had a profound effect on the retail industry, an effect demonstrated by the importance and utility of data. The journey can begin and end at any of these points, allowing retailers to optimize the experience for each consumer.

Stores Managers: Focus on the Omni-Channel Upsell

OrderDynamics

Store Managers: Focus on the Omni-Channel Upsell. What do you mean by omni-channel upsell? A close second, is to tell your associates that 21% – 59% of your customers are ripe for an omni-channel upsell. Conversational Customers. Push the omni-channel upsell.

The Oh La La’s and the Non Non Non’s: The State of Omni-channel in France

OrderDynamics

The Oh La La ’s and the Non Non Non ’s: The State of Omni-channel in France. It set out to uncover the shopper’s view of retail omni-channel offerings. Based on the information, France is neither leading nor losing the race in omni-channel retailing.

Omni-Channel Order Management: What Exactly is it?

OrderDynamics

What Exactly is Omni-Channel Order Management? Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’? Even though we are in ‘The Age of the Customer’ we still see and hear of retailers not providing the right brand experience across channels.

How Best Buy, Nordstrom and Ulta Are Nailing the Brick and Click Customer Experience

Sailthru

But more than that, they illustrate the opportunity brands have to leverage their scale and modernize the customer experience. Instead, we tend to build up mental schemas, with a brick and click customer journey that includes online, mobile and yes, physical touchpoints.

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Can You Do Omni-Channel Order Management Manually?

OrderDynamics

Can You Do Omni-Channel Order Management Manually? We were talking about retail technology. You know, omni-channel order management, POS systems, and other supply chain tech topics. What Does Omni-Channel Order Management Give me? . These consumers are fickle.

The Consumer Internet of Things is About to Explode

GetElastic

While the industrial IoT got an earlier start, the consumer IoT is not far behind and it is going to be big. Coffee makers, laundry machines, fridges, stoves, cars, watches, smart home monitors and many other items will become customer touchpoints.

CHANNEL CONFLICT: BATTLE ROYALE OR TEMPEST IN A TEAPOT? IT ALL DEPENDS.

PFS

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion and strains sales: Channel conflict. Goods can be bought online, picked up in stores, acquired over marketplaces, purchased through dealers, sold directly to consumers.

The Many Digital Touchpoints of a Modern-Day Consumer

ChannelAdvisor

Today’s consumers make a multitude of touchpoints along their paths to purchase. To help break things down, let’s jump into a consumer’s shoes during his path to purchase. And like many consumers, he’s always on the go and doesn’t have time to browse in stores. For some consumers, the journey may be close to ending here. Digital Touchpoint #2: Channel Diversification. Expand to new sales channels. Optimize product content across channels.

Why DTC: The Case for Direct-to-Consumer eCommerce

Scalefast

Consumers are demanding a better customer experience, and companies — big and small, old and new — are scrambling to deliver experiences in a way that meet customer expectations. Illuminating the Shift to Direct-to-Consumer. Consumers Want to Buy Directly.

THE MAGIC BEHIND CLICK AND EXPECT

PFS

Consumers buy online and pickup in store – or ‘click and collect.’ Two key ingredients: Technology and data. The problem is that many retailers are saddled with highly fragmented, antiquated technology that is more Frankenstein than Harry Potter. Channels are not connected.