Consumers shifting purchases to social media sites
February 3, 2022
Consumers are increasingly making purchases through social media and brand websites instead of going through retailer sites, according to retail executives at Fortune’s Reimagining Customer Experience virtual summit. “Social commerce and social selling is the future,” said Fran Horowitz, CEO of Abercrombie. “That’s where this consumer is headed, and you have to make sure you’re on these channels. The consumer believes their customer more than they believe the brand anymore.”
Recent News
Grocery Prices Have Finally Fallen for the First Time in a Year
Some grocery staples are seeing a decline in price.
Under Armour Layoffs Set Company up for Major Restructuring, Says CEO
Amid a decline in revenue, the brand is restructuring.
Almost 900,000 Yogi Tea Bags Recalled Over Pesticides
East West Tea Company, LLC has initiated a recall affecting almost 900,000 Yogi tea bags in 54,846 boxes sold nationwide.
McDonald’s Introduces Limited-Time $5 Value Meal & New McFlurry
McDonald’s will launch a $5 value meal in the U.S. starting June 25, available for roughly a month.