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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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Top Online Retailers Winning a Competitive Market

Optimizely

But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. As a retailer, you need to stand for something and have a strong mission statement. What does that look like?

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Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities

Retail TouchPoints

Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. Co-founder Christopher Weber shared how the fast growth of the site’s community has smoothed its path toward becoming an online retailer.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

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Buy Now, Pay Later: Does it Work for your Online Retail Business?

Retail TouchPoints

Humans have been dynamically evolving the concept of loans and credit in commerce for hundreds of years — culminating in the explosion of consumer credit cards in the 20th century. consumers have now used a buy now pay later (BNPL) service. . Enter “buy now, pay later,” whose appeal is growing customer bases and revenue channels.