Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

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Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Retail TouchPoints

APRIL 19, 2024

But inspiration struck while she was working for a retail-focused hedge fund and realized the lack of safe piercing options for consumers. Schneider started Rowan to create a safe yet joyful space for consumers to get pierced, celebrate life’s big moments and, perhaps most importantly, express themselves.

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Retail TouchPoints

MARCH 14, 2024

Retailers that have recently launched their own retail media businesses should learn from what the established leaders already do. In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. retailers all offer.

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Retail Omnichannel Consumer Channel 311

Retail TouchPoints

MAY 8, 2023

“If you were drawing a trends graph, it would show a massive spike in everything digital and online during COVID that plummeted post-pandemic and then renormalized,” said Michael Affronti, the recently appointed GM of Commerce Cloud at Salesforce in an interview with Retail TouchPoints. What are you doing to nurture them?

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Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. Whether social commerce will play a crucial role in retail going forward is no longer a question. In 2010 , adults in the U.S. earning $26.97

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Consumer Social Media Retail Multi-channel 312

Kissmetrics

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

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Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits.

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Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

MARCH 17, 2021

Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. The program has been in the works for some time, inspired by the popularity of retail livestreaming services in China. retailer showing interest in this growing channel.

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Channel Customer Loyalty Events Information 286

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

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Channel Management Social Media eCommerce 78

Retail TouchPoints

JANUARY 9, 2024

One of the many platforms that brands have embraced over the last few years to make the most of their advertising budgets is Retail Media Networks (RMN). Retailers have begun leveraging their substantial customer purchase data to inform advertiser’s media strategies. This way buyers can choose what media channels perform best.

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Retail Omnichannel Channel Mobile 290

Forrester eCommerce

NOVEMBER 22, 2023

Retail media's challenges signal growing pains unlike to other channels. Read more on Forrester's insights for this holiday season.

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Retail Channel Other B2C 421

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. In the end, consumer goods and retail companies are shining examples of why CX and EX are inextricably linked. And it doesn’t stop there.

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Consumer Goods Consumer Retail B2C 272

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. billion in the U.S.

Consumer 290

Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

JANUARY 4, 2022

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. In fact, apparel resale revenues are growing 24 times faster than retail apparel sales. .

Consumer 325

Consumer Clothing Retail Apparel 325

Retail TouchPoints

JANUARY 29, 2024

million members, both in clubs and across digital channels. Planet Fitness joins a growing number of businesses following the lead of retailers by leveraging their physical and digital connections with consumers to build an advertising business. To learn more about retail media, check out our full guide here.

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Games Retail Social Media Channel 289

Retail TouchPoints

SEPTEMBER 26, 2022

Brick-and-mortar retailers have historically built deep relationships with customers locally, on a one-to-one basis. Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. It’s About Entertainment.

Consumer 264

Consumer Social Media Retail Live Chat 264

Retail TouchPoints

FEBRUARY 16, 2024

trillion by 2027 – representing over 20% of overall retail sales. With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. In the U.S.,

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Retail TouchPoints

NOVEMBER 10, 2023

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

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Retail Social Media Multi-channel Channel 298

Retail TouchPoints

JANUARY 11, 2024

Generative AI has put the retail industry at yet another inflection point. 2023 was a period of experimentation for retailers, and many thoroughly assessed where this new technology could have the biggest impact. But for many retailers the question remains, “Where can this new technology best help my organization now?”

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Retail eCommerce Technology Social Media 276

Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. For example, the Qubit study found that loyalty is decreasing among a significant percentage of consumers: among 36.6% The survey of 809 U.S.

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Consumer Retail Merchant Services Document 309

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior.

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Retail Customer Experience Customer Retention Technology 320

Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey?

Retail 260

Retail Article Omnichannel Customer Experience 260

Retail TouchPoints

DECEMBER 3, 2021

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing products to market has been markedly slower to advance. And yet the process that brands use for bringing products to market to serve that consumer hadn’t evolved at all.

Consumer 264

Consumer Merchant Services Retail Social Media 264

365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

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Channel Consumer Electronics Consumer Electronics 122

Retail TouchPoints

FEBRUARY 5, 2024

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail.

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Retail Omnichannel Consumer Channel 264

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

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Channel Apparel Customer Marketing 278

Retail TouchPoints

MARCH 30, 2023

The National Retail Federation (NRF) expects retail sales to grow from 4% to 6% in 2023, reaching between $5.13 trillion for the year, according to data released at the State of Retail & the Consumer virtual event. Retailers will have to put effort into understanding exactly how shoppers’ habits have changed.

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Consumer Omnichannel Travel Events 297

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it.

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Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

SEPTEMBER 11, 2023

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). How do we create a crawl, walk, run?,”

Consumer 286

Consumer Multi-channel Electronics Improvements 286

Retail TouchPoints

APRIL 4, 2024

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. A lack of standardization across the retail media ecosystem. The culprit?

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Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

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Retail Social Media Channel Consumer 273

Retail TouchPoints

JULY 29, 2022

People think about promiscuity in a sexual context, but what we really mean here is an openness, a willingness to try something new ,” said Brooks in a session at the Retail Innovation Conference & Expo (RICE) earlier this year. This training hasn’t just come from the world of retail. The long and short of it is digital disruption.

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Consumer Channel Events Retail 325

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The study draws on the expertise of its team of global analysts covering 100 countries around the world to identify the traits that will define consumer behavior this year.

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Consumer Omnichannel Events Customer Experience 347

Retail TouchPoints

NOVEMBER 13, 2023

The National Retail Federation (NRF) and CNBC have teamed up to launch a new retail sales tracker, the CNBC/ NRF Retail Monitor. The companies announced the debut of the CNBC /NRF Retail Monitor on CNBC ’s Squawk Box. Every month Retail Monitor data will be announced approximately one week prior to the U.S.

Retail 264

Retail Consumer Channel Marketing 264

Retail TouchPoints

OCTOBER 6, 2023

Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live network to stores across the UK. The retailer plans to more than double the number of screens in its stores, from 320 to more than 800.

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Retail Channel Events Management 278

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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