article thumbnail

The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

Retail TouchPoints

What I mean by [missing Web2] is not having a hearty ecommerce channel or not having an understanding of the intimacy that social can provide to their consumer experience — that was a big miss. For brands focused on younger consumers, Gen Z in particular, the metaverse will be an important new channel.

article thumbnail

Digital Wallets and Cryptocurrency: DTC Brands Must Prepare for the Future of Money

ESW

Whether you love it or are indifferent, cryptocurrency is here to stay — for better or for worse. The question has as much to do with other forms of digital payment processes as it does with cryptocurrency itself. Perhaps it’s time to innovate those payment methods, particularly across eCommerce channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Axerve white paper explores digital payments trends & the importance of multi-channel and hyper-personalised payments services

365 Retail

In this context, solutions that manage the growing number of complex multi-channel payments for retailers while delivering hyper-personalised services – aka services that respond to the specific needs of the merchant, based on their target demographic habits and preferences and geographical regions – is important for customer experience.

article thumbnail

Find the Right Pricing to Drive Revenue in the Metaverse

Retail TouchPoints

For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Traditionally retailers and brands relied on brick-and-mortar stores as the primary channel where consumers could receive unconventional storytelling and experiences. Approaching iCommerce.

Games 317
article thumbnail

The Future of eCommerce: Trends to Watch in 2024

Algopix

Cryptocurrency and Blockchain Integration The use of cryptocurrencies in eCommerce is gaining traction, and it’s expected to be even more prevalent in 2024. Social Commerce Social media platforms have evolved beyond mere marketing tools; they are now becoming full-fledged sales channels.

eCommerce 118
article thumbnail

How to Adapt Your Ecommerce Business to Increase Sales in 2021

Retail TouchPoints

Despite this, all retailers must continue strengthening their online channel to meet customer needs and drive growth thanks to this new momentum. Increased popularity and use of cryptocurrencies : Bitcoin continues to be a player in the shadows. These are closely followed by entertainment products, both offline and online.

article thumbnail

4 Reasons to Offer Multiple Ecommerce Payment Options

ESW

Here is a closer look at four benefits of offering multiple payment methods on ecommerce channels. Improved Conversion Rates DTC ecommerce channels can see conversion rates increase by 30% simply by providing a variety of payment methods. Cryptocurrencies. That number is growing in the U.S.,