The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3
Retail TouchPoints
NOVEMBER 9, 2022
What I mean by [missing Web2] is not having a hearty ecommerce channel or not having an understanding of the intimacy that social can provide to their consumer experience — that was a big miss. For brands focused on younger consumers, Gen Z in particular, the metaverse will be an important new channel.
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