Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

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B2B eCommerce BigCommerce Omnichannel 263

Groove

APRIL 17, 2024

This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Retail TouchPoints

JANUARY 20, 2021

The COVID-19 pandemic was the catalyst for many retailers to digitally transform how they operate across the whole organization — from ecommerce to stores, from contact centers to demand planning. Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume.

Customer Data 180

Customer Data Customer Customer Experience Channel 180

Groove

APRIL 16, 2024

BigCommerce is one of the most popular platforms for creating and managing eCommerce stores. However, it's far from being the only eCommerce solution on the block. Shopify Arguably the most recognizable of all online shopping platforms, Shopify is an eCommerce giant with over 2 million live stores running on the Shopify platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connect Your Products to More Channels .

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Multichannel Channel Shipping Costs Drop Ship 109

RTP blog

MAY 18, 2018

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of your future revenue.

eCommerce 150

eCommerce Customer eCommerce Marketing Recommendation 150

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connect Your Products to More Channels .

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Retail TouchPoints

FEBRUARY 17, 2021

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

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Customer Data Marketing Customer POS 292

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 235

Channel Management Customer Data Technology 235

Retail TouchPoints

AUGUST 13, 2021

HBC will separate Hudson’s Bay into distinct brick-and-mortar and ecommerce businesses in an effort to accelerate the brand’s digital-first transformation. The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels.

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eCommerce Operations Customer Experience Omnichannel 299

Retail TouchPoints

FEBRUARY 18, 2022

The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led to a dramatic shift in the role that ecommerce plays in the overall shopping experience. We’ve always talked about shipping costs being high if you’re running a successful ecommerce site, but it’s more than that.

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eCommerce Shipping Costs Channel Operations 299

RTP blog

JUNE 29, 2018

The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. Below are several ways retailers can market more effectively to engage their customers and reduce cart abandonment.

eCommerce 150

eCommerce Retail Omnichannel Mobile 150

Steve Dennis

OCTOBER 9, 2017

Given the continued rapid growth of online shopping, it might seem crazy to suggest that the era of e-commerce is coming to an end. For consumers, it’s simply “commerce,” and retailers that want to thrive, or survive, need to fully embrace a one brand, many channels strategy.

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eCommerce Channel Books Download 103

Algopix

OCTOBER 27, 2023

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. eCommerce businesses should consider investing in AR applications and product visualization tools to keep up with this trend.

eCommerce 118

eCommerce Payment Services Cryptocurrencies Shipping Costs 118

Retail TouchPoints

DECEMBER 13, 2021

Tharp : When you think about Cloud in general, there’s all the infrastructure capability, running your ecommerce site, setting up data platforms, but we’re also trying unlock value in all the different retail value chain steps. But it’s not just ecommerce, it’s also about digital experience in stores.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Optimizely

FEBRUARY 26, 2021

Ecommerce business sales will continue to make up a large portion of retail sales in 2021, with in-store sales increasing slowly as businesses and retailers reopen cautiously. You have a small marketing team and your customer data is dispersed across multiple segments, i.e. rewards programs, customer support, purchasing patterns, etc.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Retail TouchPoints

FEBRUARY 9, 2023

But that same wave of electronic innovation that gave rise to Batteries Plus also put a drain on the retailer’s business as ecommerce began to take hold. That is information and data that my team populates, checks and cross-references, and that is also the same data set that then fuels the online experience as well.”

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. From small businesses to iconic brands, Klaviyo helps companies deliver unique and engaging experiences across email and other owned channels.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Amazon’s disruption to commerce has been so profound, there is a term for it: The Amazon Effect. But in order to compete, brands need to do just that.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

GetElastic

NOVEMBER 8, 2022

With so many mixed economic signals, as well as consumer shopping patterns and 2022 eCommerce trends falling back in line with pre-COVID norms, how do eCommerce retailers prepare for the future? While the channels and platforms 'of the moment' might be clear today, the digital world is a moving, ever-evolving target.

eCommerce 78

eCommerce Payment Services Retail Omnichannel 78

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 264

Retail Customer Data Channel Arts 264

Retail TouchPoints

JULY 5, 2022

Retailers’ attitudes about ecommerce have undergone a series of rapid evolutions over the last two years. Then, once basic digital offerings were in place, merchants began to consider how to make these ecommerce advancements permanent in preparation for the “New Normal.”. Why is Ecommerce Profitability So Elusive?

Shipping Costs 323

Shipping Costs eCommerce Retail Merchant Services 323

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

eCommerce 244

eCommerce Order Fulfillment Fulfillment Multi-channel 244

Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. Centralize your marketing data.

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Multi-channel Channel Marketing B2C 186

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. In this blog, we present ten innovative ecommerce targeted tactics that will dominate the landscape in 2023 and 2024, helping businesses thrive in the competitive digital marketplace.

eCommerce 129

eCommerce Recommendation Omnichannel Customer Data 129

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

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Channel Customer Jewelry Customer Data 226

Retail TouchPoints

JANUARY 11, 2021

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack.

Small Business Retail 286

Small Business Retail Retail eCommerce Social Media 286

Pivotree Blog

OCTOBER 17, 2022

Pivotree views this process as the frictionless commerce customer journey. Hopefully, you saw our first article, 8 Ways to Build Trust in the Customer Journey. A recent article from Wired.com found that while many businesses lost ground during the pandemic, some commerce companies grew.

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Channel Customer eCommerce SEO 98

Algopix

JULY 13, 2023

Welcome to our comprehensive guide on the best eCommerce CRM systems. In today’s competitive online marketplace, effectively managing customer relationships is crucial for the success of any eCommerce business. What Is a Customer Relationship Management System? Why is CRM Important for eCommerce Businesses?

Payment Services 78

Payment Services eCommerce Management Customer 78

Retail TouchPoints

MARCH 8, 2021

Lacroix: Especially now with consumers interacting with brands so much digitally, there is a great opportunity to leverage your website, social media channels, ecommerce and digital advertising, but back that up with a human approach. RTP: What else do you think is crucial for retailers to know about humanizing the digital experience?

Customer Data 264

Customer Data Customer White Paper Technology 264

Retail TouchPoints

AUGUST 24, 2022

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. These deficiencies can make the experience even more drawn out and cumbersome than waiting in line, leading the customer to ask if it’s even worth it in the first place.

Payment Services 289

Payment Services eCommerce Shipping Costs Shipping 289

ESW

FEBRUARY 29, 2024

In an environment that makes everything – including international ecommerce expansion – seem like only a matter of pressing a button, brands need to know the reality. While it’s true that deploying existing resources is a cost-saver, in international ecommerce, that savings is only temporary.

Payment Services 88

Payment Services eCommerce Shipping Costs Payments 88

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships. Integrations.

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BigCommerce Social Media Customer Data Recommendation 368

Ecommerce Platforms

OCTOBER 4, 2022

By the end of 2022, the global eCommerce market is expected to grow to a staggering $5.55 In light of that, it's no wonder that entrepreneurs are frequently finding new eCommerce-related opportunities to turn their passion into a living online. However, the right eCommerce platform is imperative to succeed in this venture.

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eCommerce Platforms eCommerce Payment Services Merchant Services 208

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Omnisend

NOVEMBER 20, 2023

As you’ll discover in this Wix eCommerce review, the platform has broader and more advanced capabilities. Wix eCommerce caters to businesses of all sizes. Wix eCommerce competes with well-known ecommerce solutions, offering both ease of use and comprehensive functionality. However, that’s far from reality.

Merchant Services 88

Merchant Services Payment Services eCommerce Shipping Costs 88

Ecommerce Platforms

MARCH 18, 2023

Ecommerce stores, on the other hand, are online platforms, where customers can purchase products using credit cards and other digital payment methods, and have them shipped to their homes, or a pickup location. Both retail and ecommerce stores have their own distinctive pros and cons to consider for any entrepreneur.

eCommerce 104

eCommerce Shipping Costs Payment Services Small Business Retail 104