Optimizely

APRIL 10, 2018

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. Improved Data Accuracy and Consistency One of the most significant advantages of having a centralized database is the accuracy and consistency of data.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. Buyers who haven’t engaged in any channel in 30 days. Dynamic segmentation is nothing without the right customer data.

Customer 334

Customer B2C Customer Data Improvements 334

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

OCTOBER 22, 2024

IVAs also can efficiently capture customer feedback through surveys, chat interactions and follow-up emails. Enterprises Enterprises face the challenge of delivering consistent CX across multiple channels and locations. An adaptable CX strategy—informed by metrics like LTV—helps businesses meet the evolving needs of their customers.

Payment Services 264

Payment Services Small Business Retail Recommendation Technology 264

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Personalization can take many forms, from customized product recommendations to special offers based on past purchase behavior. How to Implement: Use customer data to send personalized emails or offers, such as birthday discounts or promotions, based on their purchase history.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Optimizely

DECEMBER 21, 2017

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. How can contextual commerce improve loyalty?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Groove

APRIL 17, 2024

This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 337

Customer Data Improvements eCommerce eCommerce Marketing 337

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366

Optimizely

MAY 27, 2020

New Integrations We continue to add new one-click integrations to our App Directory, and you can connect even more of your customer data across your marketing platforms and make this data more actionable. Or select Poplar as a channel in your campaigns to target shoppers with direct mail campaigns!

Improvements 195

Improvements Customer Recommendation Omnichannel 195

Retail TouchPoints

DECEMBER 13, 2021

I think people are getting tired of using the word omni — it’s really “channel-less.” The customer doesn’t think in channels, so [the question becomes] how can the retailer stop operating in channels? This includes things like Contact Center AI, improving service and reducing costs to serve customers. [A

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

DECEMBER 17, 2021

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. Not to mention a more cohesive journey across multiple channels helps create more engaging, personalized experiences.

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships. Klaviyo vs. Listrak.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

Retail TouchPoints

MAY 24, 2024

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses.

Merchant Services 264

Merchant Services Shopify POS Multi-channel 264

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition?

Multi-channel 246

Multi-channel Customer Social Media Retail 246

Kissmetrics

MARCH 5, 2021

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Add-On Slack Apps for Metrics. Marketing is all about metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

NOVEMBER 14, 2022

Improved Quality and Productivity : Because AI-powered tools are designed to enhance efficiency and accuracy, they can improve your brand’s productivity and the quality of its products and services. This leads to greater customer satisfaction, better retention rates for your business and an improved reputation for your brand.

Customer Loyalty 360

Customer Loyalty Improvements Operations Customer Experience 360

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

MAY 6, 2022

Together with Deliverr, Shopify Fulfillment Network will give millions of growing businesses access to a simple, powerful logistics platform that will allow them to make their customers happy over and over again.”.

Shopify 312

Shopify Fulfillment Merchant Services Multichannel 312

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

OCTOBER 18, 2021

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels.

Customer Experience 298

Customer Experience Customer Channel Omnichannel 298

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

BigCommerce

OCTOBER 20, 2017

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Integrate Systems for Multi-channel Selling.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

OCTOBER 8, 2020

As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform. GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal.

Games 246

Games Omnichannel Retail Subscription 246

Retail TouchPoints

AUGUST 5, 2024

How to Implement Conversational Commerce into Your Digital Strategy First and foremost, brands need to examine the various channels on which they interact with their customers and decide which are the most active. With the most popular channels identified, a brand needs to decide which mode of conversation to deploy.

Live Chat 278

Live Chat eCommerce Customer Experience Recommendation 278

Retail TouchPoints

OCTOBER 25, 2023

Not only is it tougher to provide stellar customer service when associates are responsible for multiple tasks, but fewer workers overall means the employee experience (EX) also suffers. Retailers also need to make sure they’re planning ahead from a marketing and CRM perspective as to how they will re-engage with that customer.

Multi-channel 317

Multi-channel Customer Experience Mobile Customer 317

GetElastic

JANUARY 7, 2020

One of the most effective ways to do that for today’s customers is to use rich media like 360-degree images that mimic an in-store experience on digital devices. Customer data strategy : As we learn more about our customers – age, life stage, hobbies, etc. – Improving Online Conversions with 360º Images.

Improvements 158

Improvements Social Media Hobbies Outdoor 158

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 246

Multi-channel POS Customer Data Channel 246

Retail TouchPoints

MARCH 27, 2025

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Social Media 279

Social Media Multi-channel Customer Loyalty Shopify 279

Optimizely

JANUARY 28, 2020

With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. But how do you create that experience?

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 264

Retail Customer Data Channel Mobile 264

Retail TouchPoints

JUNE 11, 2021

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. To provide a shopping experience that seamlessly ties channels together, retailers must offer multiple ways for consumers to purchase products.

Payment Services 248

Payment Services Payments Retail Technology 248