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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. Is it More than Buzz?

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. last year according to Internet Retailer. last year – they too have only so much to spend on acquisition.

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6 Dos and Don’ts of Winback Campaigns

Optimizely

Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. The key is crafting a winback campaign that addresses your customers’ individual needs. DO: Consider reaching out on other channels. The rest churn.

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

Even if you don’t sell direct to consumers on your website, leveraging a robust ‘Where to Buy’ solution seamlessly connects those interested consumers with your preferred retailers and keeps them on their path to purchase. Your retailers aren’t properly representing your products and brands.

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Retailers, Are You Funding Amazon?

OrderDynamics

­­­­ Retailers , Are You Funding Amazon? Being in retail today, you know that Amazon is the juggernaught. An ecommerce Business Insider report in Feb 2017 noted that “ 43% of all online retail sales in the US went through Amazon in 2016 ”. Stating that retail is a hypercompetitive market, is hardly news. Can it be done?

Retail 57
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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

Even if you don’t sell direct to consumers on your website, leveraging a robust ‘Where to Buy’ solution seamlessly connects those interested consumers with your preferred retailers and keeps them on their path to purchase. Your retailers aren’t properly representing your products and brands.

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Why Brands and Retailers Are Going D2C on Marketplaces

ChannelAdvisor

Both retailers and brands have seen a change in shopping behavior, particularly in millennials. Consumers are more often choosing competitive shopping environments like marketplaces and shopping engines over niche retail. In fact, marketplaces now make up approximately 50% of the global online retail market.

Retail 40