Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 242

B2B eCommerce BigCommerce Omnichannel 242

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

Small Business Retail 250

Small Business Retail Banking Retail Travel 250

Ecommerce Platforms

FEBRUARY 9, 2023

Shopify POS Go is a mobile point of sale device for running your entire back office from one small module. As a result, we’d like to walk through ways to properly sell across channels with Shopify POS Go. Quite bit, actually. We’re beyond excited about the launch of Shopify POS Go, for both merchants and consumers.

POS 104

POS Shopify Merchant Services Channel 104

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. This is a particularly unique opportunity to distinguish yourself from other retailers, by offering customers the option to receive real-time updates on their order after they’ve made their first purchase.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

Retail TouchPoints

OCTOBER 25, 2023

“When they’re asked to check on inventory, check out customers or look for products, they ask ‘Why can’t I do this on my phone?’ That’s why retailers focusing on EX are building mobile apps. Retailers also need to make sure they’re planning ahead from a marketing and CRM perspective as to how they will re-engage with that customer.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution.

Multi-channel 297

Multi-channel Games Retail Social Media 297

Pivotree Blog

OCTOBER 17, 2022

But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. 5: Make Social Channels a Priority. Marketplaces are also a favorite channel for product search. .

Channel 98

Channel Customer eCommerce SEO 98

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Cross-Channel Orchestrations. Customer Insights.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

365 Retail

APRIL 20, 2024

The result – retailers spend money re-acquiring the same customers repeatedly and lose margins on one-size-fits-all sales.” This approach not only enhances customer data collection but also enriches the shopping experience with personalised interactions.

Technology 59

Technology Retail Customer Retention Customer Data 59

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. The goal was to enable fast, secure transactions across all devices (critical for Forever 21’s mobile-first customer base).

Omnichannel 278

Omnichannel Social Media Mobile Fashion 278

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 282

Omnichannel Customer Data Mobile Recommendation 282

Retail TouchPoints

JUNE 11, 2021

To provide a shopping experience that seamlessly ties channels together, retailers must offer multiple ways for consumers to purchase products. Wearables : Similarly, consumers increasingly use items like their smart watches and even health devices (think Fitbit Pay ) to make mobile purchases. Tying Channels Together.

Payment Services 200

Payment Services Payments Retail Sporting Goods 200

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way. Vatere led it to its successful nine-figure exit.

Retail 244

Retail Social Media Consumer Channel 244

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 263

Omnichannel Marketing Social Media Channel 263

Retail TouchPoints

OCTOBER 8, 2020

GameStop has entered a partnership with Microsoft to enhance its backend and in-store solutions, empower associates with mobile devices and offer shoppers the Xbox All Access pass. GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal.

Games 246

Games Omnichannel Retail Subscription 246

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 234

Small Business Retail Marketing Retail Social Media 234

RTP blog

DECEMBER 23, 2019

For retailers, this has meant investing in cloud-based technologies and finding new ways to connect with their customers and expand their digital footprint. Today, according to Salesforce’s 2019 State of Service report, 80% of customers now consider their experience with a company to be as important as its products.

Payment Services 195

Payment Services eCommerce Payments Mobile 195

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions.

Channel 74

Channel Management B2C Reference 74

Retail TouchPoints

AUGUST 14, 2020

But since the onset of the pandemic, we’ve seen a massive shift, as foot traffic flatlined and consumers turned to digital channels to buy essential and nonessential goods.”. A retailer’s web site “remains a main channel, which of course isn’t surprising,” said Hostetler. “We Currently, only 35%.

Webinar 275

Webinar Consumer Payments Marketing 275

Retail TouchPoints

JANUARY 27, 2021

Being able to offer your customers the possibility to jump the queue and shop safely by appointment will help retailers improve their customer experience, increase their basket size and gain more customer data, boosting sales efficiency and customer lifecycle value. Challenge 3: Coping with Online Demand.

Retail 279

Retail Social Media Channel Multichannel 279

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 227

Webinar Consumer Marketing Consumer Goods 227

SellBrite

MAY 13, 2019

And providing a better standard of customer experience will never not be a challenge to online sellers. With mobile sales estimated to reach $3.56 Battling the stigma of the data collector is key for any ecommerce seller. The ability of PWAs to offer push notifications at any time also opens up new channels of revenue.

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

Retail TouchPoints

NOVEMBER 22, 2022

Personalization along with convenience is at the forefront of customers’ minds, and conversational commerce integrates this into every step of the sales funnel. In fact, 62% of consumers now prefer to engage with brands on digital channels. As a result, it empowers customers to make quicker and more efficient purchases.

Payment Services 232

Payment Services Live Chat Payments Retail 232

Retail TouchPoints

NOVEMBER 18, 2021

But this “new normal” requires retailers to have access to accurate inventory data — often across multiple channels, both in-store and online. This enables a robust omnichannel retail strategy that delivers a unified, seamless and consistent customer experience across all physical stores, websites and mobile apps.

Shipping Costs 252

Shipping Costs Retail Omnichannel Supplies 252

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Kissmetrics

APRIL 20, 2021

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. However, it requires synergy between online commerce channels and physical retail to succeed. On the checkout landing page, customers can choose the date, time, and pickup location.

eCommerce 282

eCommerce Shipping Multi-channel Small Business Retail 282

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). shoppers) and a direct connection to the actual end transaction.

Retail 286

Retail Social Media Multi-channel Channel 286

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

Marketing 299

Marketing POS Channel Clothing 299

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Retail TouchPoints

MARCH 8, 2021

Since the start of the pandemic, companies have had to make an aggressive shift to an all-digital marketing approach, with email being the go-to channel. Increased efforts to protect — and better manage — customer data. These laws also will force marketers to improve how they protect and manage customer data.

Customer Data 152

Customer Data Travel Banking Mobile 152

UpSellIt

AUGUST 23, 2023

Omnichannel Ecommerce Personalization The goal of omnichannel ecommerce personalization is to establish a unified and consistent experience across multiple channels, allowing businesses to interact with shoppers at various points in the customer journey. Urgency Messaging 8.

eCommerce 129

eCommerce Recommendation Omnichannel Customer Data 129

RTP blog

JUNE 29, 2018

The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. Below are several ways retailers can market more effectively to engage their customers and reduce cart abandonment.

eCommerce 150

eCommerce Retail Omnichannel Mobile 150

RTP blog

NOVEMBER 19, 2018

Here are a few areas to consider this holiday season: Ramp Up Consumer Engagement Where Needed Holiday shopping can be a make-or-break experience regardless of which channel customers are spending their time in. A smarter store makes for a faster, more efficient store ecosystem for customers and associates to enjoy. Click here.

Retail 150

Retail Customer Data Operations Customer Loyalty 150

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Emerging Trends in Retail Customer Loyalty Programs If you’re ready to implement a loyalty program for your retail business, it’s essential to understand the current market and future forecasts. Personalization and Customization Customers today expect personalized experiences, and loyalty programs are no exception.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The D2C Customer Journey.

Payment Services 127

Payment Services Customer B2C Social Media 127