WEBINAR: Tackling the Omnichannel Customer Data Challenge


Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? It all goes back to an inability to access and utilize customer data effectively.

Omnichannel Ecommerce Marketing is Within Reach


True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers


As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge.

REPORT: Omnichannel Marketing is All Hype, No Execution


The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

Simplify Your Omnichannel Efforts


What started with multichannel, has evolved to omnichannel and more recently unified commerce, seamless shopping, and cross-channel integration. But what all these names fail to include is the most important word: customer. Here’s a sampling: Customers don’t care about channels.

Web Push Is A Channel For Improving the Customer Experience


Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. When customers are looking at specific products but may need more information. When customers are at checkout and want information on the status of their order.

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success


Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Because the data is so dense, it isn’t always easy to accomplish.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap


Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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6 Dos and Don’ts of Winback Campaigns


It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. In fact, a study conducted by Internet Retailer on 33 brands running winback campaigns revealed that 45% of customers who received a winback campaign opened a subsequent message from the brand.

Forrester: Retailers Are Starting to Reap the Rewards of Omnichannel Commerce


And that’s just one finding, shared by one retailer, in Forrester’s latest report: Retailers Are Starting to Reap the Rewards of Omnichannel Commerce. This important report includes numerous other insights on consumers’ changing shopping behaviors, and the omnichannel strategies retailers are using to meet them. What more can sellers do to collect customer data and put it to better use? How sellers can embed omnichannel throughout the customer lifecycle.

How to Re-Engage Your At-Risk Customers


Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. But if you’re seeing no engagement at all, those customers are definitely at-risk. Use a new channel to reach out.

Is Foot Traffic Still Important to Omnichannel Retail?


Is Foot Traffic Still Important to Omnichannel Retail? With a variety of technology applications to uncover these routes, there is an opportunity to customize every journey to your every need. Today’s retail journey offers a similar selection of routes for customers to choose from.

Web Push Best Practices


Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Stop sending batch-and-blast – instead, segment customers.

Weird, But True: Your Loyal Customers Have Multiple Identities


Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. How do ecommerce customers buy today?

When Ecommerce Personalization Goes Wrong


This Father’s Day ad is a perfect example of what NOT to do when targeting customers. So much so, the customer screencapped the ad and shared it with their followers on Twitter, publicly shaming the company for their marketing tactics.

How Razorgator Increased AOV With Segmentation and Dynamic Content


A customer’s average order value – or AOV – is a critical input to their eventual lifetime value. It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value.

How and When to Send an At-Risk Campaign


A shopper who hasn’t engaged with your brand in a year or more needs to be marketed to differently than a shopper who’s only been quiet for a month or two, and the same goes for one-time buyers vs. once-loyal customers, or even a customer who repeatedly bought pants vs. one that bought kitchenware.

Cloud POS Leader for Omnichannel Retailers


It’s all about the customer, what they want and when they want it. This means supporting a coherent experience between channels, and integrating modern ordering and fulfillment options.” The dynamics of customer interaction and the role of the brick-and-mortar store are evolving.

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Inside the Overlap Between Omnichannel and Personalized Experiences in Retail


As the world’s largest retailer and online retailer go head to head in a battle of Goliath and Goliath, one thing is clear: Omnichannel has become the white whale for retailers. Technology has created a complex customer journey. How can a brand master the omnichannel experience?

Better customer experience means targeting people, not buyers


The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. Interact with customers on their terms.

47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share


Build up positive reviews –– and incentivize customer ratings if you have to. It’s vitally important to solicit for reviews effectively and reward customers post-purchase for contributing. These channels include: Facebook. Sync them with a Facebook custom audience.

Unified Commerce: Glitter, Gold, Or Empty Promise


Based on that definition, there are only two constants in retail – the customer and the product. Therefore, the retailer’s task must be to at least appear as the most attractive destination for a customer seeking to make a product purchase (=revenue). Build a map of customer data.



Traditionally physical channels are going digital. Retailers and consumer brands can expect the pace of change to accelerate, driven by emerging technologies, evolving customer expectations, and the proliferation of data. Know thy customer.

How In-Store Data Drives Digital Marketing Success


How much do you really know about your customers who shop with you in-store? While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. What is in-store data?

Connect Your In-Store Experience to Your Online Marketing Strategy


Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. Use your data wisely.

Personalized Marketing Equals Better Marketing Results


This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts.

Understand Your Customers Better with Engagement Filtering


If you sunset her email address from your list, you could be missing out on a great opportunity to reach her and continue to engage her on another valuable channel. Omnichannel engagement filtering helps you see the full picture of your customers so you know who truly is and isn’t engaged across multiple channels. With omnichannel engagement filtering, you should consider a number of other factors to determine whether a buyer is truly still engaged or not.

38 Ecommerce Terms Every Marketer Needs to Know


At-risk customers – Buyers who haven’t engaged with your online store—whether it’s ignoring your emails, not visiting your site, or making another purchase—in more than 30 days; the catalyst for starting an at-risk campaign.

6 Valuable Lessons from Etail East 2018


For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More than one person talked about the rising cost and diminishing returns of specific acquisition channels.

The ‘Cart Abandonment’ Epidemic: Retailers’ Need For A Swiss Army Approach To E-Commerce

Retail TouchPoints

The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. Below are several ways retailers can market more effectively to engage their customers and reduce cart abandonment.

Retail Tech Learnings from NRF 2018


Here’s what you need to know: Omni-Channel Retail. You cannot possibly be in retail, and not know about the omni-channel retail concept. A growing body of retailers are not only talking about it, but also actively offering omni-channel services. Tech Must Answer To Customers.

The Top 10 Mistakes Ecommerce Marketers Make


You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Making a big mistake can actually undo all the hard work you’ve done to build your brand, engage your buyers, and encourage customer loyalty.

Keep Your Eye on the Customer Engagement


Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

2018 Predictions: What B2C Marketers Need To Know


The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. How will you be analyzing customer data? In 2018, customer marketers will realize the one metric to measure is repeat purchase rate.

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Keep Your Eye on the Customer Engagement


Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. Constantly update your customer data.