WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? It all goes back to an inability to access and utilize customer data effectively.

Statewide Sports Taps Integrated Customer Data To Bolster Omnichannel Presence

Retail Touch

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

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Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Zaius

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge.

Web Push Is A Channel For Improving the Customer Experience

Zaius

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. When customers are looking at specific products but may need more information. When customers are at checkout and want information on the status of their order.

The Technical Architecture Behind Integrated Omnichannel Unveiled

iVend

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store.

The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data

Zaius

The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies. So many Zaius customers sharing their stories at #eTailBoston !

The Technical Architecture Behind Integrated Omnichannel Unveiled

iVend

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store.

The Technical Architecture Behind Integrated Omnichannel Unveiled

iVend

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store.

A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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Is Foot Traffic Still Important to Omnichannel Retail?

OrderDynamics

Is Foot Traffic Still Important to Omnichannel Retail? With a variety of technology applications to uncover these routes, there is an opportunity to customize every journey to your every need. Today’s retail journey offers a similar selection of routes for customers to choose from.

6 Dos and Don’ts of Winback Campaigns

Zaius

It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. In fact, a study conducted by Internet Retailer on 33 brands running winback campaigns revealed that 45% of customers who received a winback campaign opened a subsequent message from the brand.

Why ERP Is Not the Best Choice for Omni-Channel Fulfillment in a Post-COVID World

Kibo

However, as their fulfillment networks grow, and become more complex and customer-facing, the ERP becomes less equipped to handle the functions. Today’s reality is commerce is now digital with customer experience at its center. Customer Service & Store Ops.

Inside the Overlap Between Omnichannel and Personalized Experiences in Retail

Sailthru

As the world’s largest retailer and online retailer go head to head in a battle of Goliath and Goliath, one thing is clear: Omnichannel has become the white whale for retailers. Technology has created a complex customer journey. How can a brand master the omnichannel experience?

Forrester: Retailers Are Starting to Reap the Rewards of Omnichannel Commerce

ChannelAdvisor

And that’s just one finding, shared by one retailer, in Forrester’s latest report: Retailers Are Starting to Reap the Rewards of Omnichannel Commerce. This important report includes numerous other insights on consumers’ changing shopping behaviors, and the omnichannel strategies retailers are using to meet them. What more can sellers do to collect customer data and put it to better use? How sellers can embed omnichannel throughout the customer lifecycle.

How to Re-Engage Your At-Risk Customers

Zaius

Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. But if you’re seeing no engagement at all, those customers are definitely at-risk. Use a new channel to reach out.

Web Push Best Practices

Zaius

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Stop sending batch-and-blast – instead, segment customers.

Weird, But True: Your Loyal Customers Have Multiple Identities

Zaius

Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. How do ecommerce customers buy today?

Cart Abandonment SMS: How to Integrate Text Messages into Your Strategy

Omnisend

Marketing tools like email reminders, Facebook, and Google retargeting are well-known and widely used to win customers back. But marketers wouldn’t be marketers if they weren’t on the lookout for new, more effective, and more affordable marketing means and communication channels.

When Ecommerce Personalization Goes Wrong

Zaius

This Father’s Day ad is a perfect example of what NOT to do when targeting customers. So much so, the customer screencapped the ad and shared it with their followers on Twitter, publicly shaming the company for their marketing tactics.

How Razorgator Increased AOV With Segmentation and Dynamic Content

Zaius

A customer’s average order value – or AOV – is a critical input to their eventual lifetime value. It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value.

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Cloud POS Leader for Omnichannel Retailers

Cegid

It’s all about the customer, what they want and when they want it. This means supporting a coherent experience between channels, and integrating modern ordering and fulfillment options.” The dynamics of customer interaction and the role of the brick-and-mortar store are evolving.

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How and When to Send an At-Risk Campaign

Zaius

A shopper who hasn’t engaged with your brand in a year or more needs to be marketed to differently than a shopper who’s only been quiet for a month or two, and the same goes for one-time buyers vs. once-loyal customers, or even a customer who repeatedly bought pants vs. one that bought kitchenware.

A Guide to the Perfect Browse Abandonment Email + 7 Examples

Omnisend

There’s no disputing the value of cart abandonment emails, however, most potential customers ( 89.1% As a retailer, how do you persuade these customers to come back to your store? So they worked well in converting window shoppers into actual customers. Reading Time: 7 minutes.

Unified Commerce: Glitter, Gold, Or Empty Promise

OrderDynamics

Based on that definition, there are only two constants in retail – the customer and the product. Therefore, the retailer’s task must be to at least appear as the most attractive destination for a customer seeking to make a product purchase (=revenue). Build a map of customer data.

47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

Build up positive reviews –– and incentivize customer ratings if you have to. It’s vitally important to solicit for reviews effectively and reward customers post-purchase for contributing. These channels include: Facebook. Sync them with a Facebook custom audience.

Comm100 Upgrades Customer Engagement Platform To Help Eliminate Silos

Retail Touch

Comm100 , a digital customer engagement solution provider, has launched Comm100 X, its second-generation omnichannel platform. This gives customer service agents full context into customers’ calls.

How to Use Content Personalization to Win Customers

Kibo

Businesses that take the extra step to add a personal touch to the user experience are often the ones that have the most loyal customers. Content personalization has the ability to take a simple customer interaction and make it a unique and engaging experience.

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. Interact with customers on their terms.

The 5 Best Digital Marketing Strategies for Retail Businesses

retailnext

Forty percent of consumers buy more from retailers that provide a personalized shopping experience across digital and in-person channels. Embrace Omnichannel Marketing. Omnichannel marketing may sound intimidating, but it’s important that every business embrace it.

DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Traditionally physical channels are going digital. Retailers and consumer brands can expect the pace of change to accelerate, driven by emerging technologies, evolving customer expectations, and the proliferation of data. Know thy customer.

How to Think About Your Tech Stack Strategically during COVID-19

Zaius

The data we’re discussing today was collected from Ecommerce businesses generating between $10M and $200M in digital revenue, specifically. Here are three things D2C brands can do to ensure they retain their new customers after Covid-19: Consolidate Your Tech Stack.

Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles

Zaius

SMS & MMS Expansion Since April, you’ve had the opportunity to roll out your SMS Marketing strategy or create omnichannel campaigns by complementing your emails with text messages. We also made phone number collection easier for your customers with a country code selector in web forms.

How In-Store Data Drives Digital Marketing Success

Zaius

How much do you really know about your customers who shop with you in-store? While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. What is in-store data?

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts.

Connect Your In-Store Experience to Your Online Marketing Strategy

Zaius

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. Use your data wisely.

Retail Tech Learnings from NRF 2018

OrderDynamics

Here’s what you need to know: Omni-Channel Retail. You cannot possibly be in retail, and not know about the omni-channel retail concept. A growing body of retailers are not only talking about it, but also actively offering omni-channel services. Tech Must Answer To Customers.

Understand Your Customers Better with Engagement Filtering

Zaius

If you sunset her email address from your list, you could be missing out on a great opportunity to reach her and continue to engage her on another valuable channel. Omnichannel engagement filtering helps you see the full picture of your customers so you know who truly is and isn’t engaged across multiple channels. With omnichannel engagement filtering, you should consider a number of other factors to determine whether a buyer is truly still engaged or not.

38 Ecommerce Terms Every Marketer Needs to Know

Zaius

At-risk customers – Buyers who haven’t engaged with your online store—whether it’s ignoring your emails, not visiting your site, or making another purchase—in more than 30 days; the catalyst for starting an at-risk campaign.