Forrester eCommerce

JUNE 26, 2020

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

Channel 545

Channel Technology Management Marketing 545

Forrester eCommerce

JANUARY 21, 2021

Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […].

Channel 527

Channel Supplies Customer B2B 527

Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

Customer Experience 323

Customer Experience Customer Omnichannel Social Media 323

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

Forrester eCommerce

SEPTEMBER 8, 2021

As consumers are are less restricted by channels, organisations must follow suit and create a hybrid customer experience.

Customer Experience 195

Customer Experience Customer Channel Consumer 195

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 523

Channel Technology Customer Experience B2B 523

Retail TouchPoints

JULY 11, 2022

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Tip #1: Seamless and efficient experiences are a must. Revolutionary even.

Customer Experience 306

Customer Experience Social Media Customer Live Chat 306

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. When customers are looking at specific products but may need more information. Consider, for example, two specific opportunities to reach out with a web push message: 1.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

lateshipment

AUGUST 1, 2022

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

Customer Experience 147

Customer Experience Payment Services Customer Shipping Costs 147

Retail TouchPoints

APRIL 14, 2022

The platform includes two new products, Registration and Claims Plus, as well as its existing Extended Warranty solution, to help bring more value to the post-purchase experience for both retailers and customers.

Customer Experience 288

Customer Experience Customer Retail Channel 288

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 129

Channel eCommerce Social Media Customer Loyalty 129

Retail TouchPoints

SEPTEMBER 7, 2022

With the rise of technology, social media and digital channels, brands and designers today must be cultivators of change in transforming all dimensions of the human experience within the built and digital environment. Real-world experiences cannot and will not ever be able to be translated into a digital space. The Reinvention.

Customer Experience 289

Customer Experience Customer Social Media Arts 289

Forrester eCommerce

JANUARY 11, 2019

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Channel 415

Channel Customer Multichannel Customer Experience 415

Forrester eCommerce

APRIL 25, 2022

Whether it is logistics partners supporting a retailer’s delivery experience; insurance companies relying on sales via brokers; or consumer facing brands relying on retail partners to sell their products: an organisation’s end-to-end customer experience often relies on external business partners. Across industries, […].

Customer Experience 195

Customer Experience Customer Consumer Retail 195

Retail TouchPoints

MAY 17, 2022

Mobile sales are a key business driver for Tom Tailor, but to truly capitalize on this channel we had to upgrade our consumer app,” said Hendrik Reuter, Director of eCommerce and Consumer Engagement for Tom Tailor in a statement. Our new app puts the experience of a flagship store in our customers’ hands.”.

Mobile 296

Mobile Customer Experience Magazine Customer 296

Omniconvert

JANUARY 9, 2020

What is eCommerce customer experience? Regardless of the field and channel, customer experience comes down to the way a customer. The post eCommerce Customer Experience: The Ultimate Guide appeared first on ECOMMERCE GROWTH Blog.

Customer Experience 148

Customer Experience eCommerce Customer Blog 148

Retail TouchPoints

SEPTEMBER 10, 2021

“The word that comes to mind when we talk internally about customer experience and the customer journey is fluidity,” said Lande-Shannon. “In The danger sometimes with businesses today is that it’s easy to become compartmentalized in all of the different channels that they are doing business in.”.

Customer Experience 276

Customer Experience Customer Omnichannel Technology 276

Forrester eCommerce

AUGUST 20, 2020

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems.

Channel 537

Channel Subscription Consumer Customer Experience 537

Forrester eCommerce

OCTOBER 21, 2019

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone.

Channel 310

Channel Management Technology Customer Experience 310

Forrester eCommerce

MARCH 21, 2023

Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. A cross-channel marketing hub (CCMH) can help marketers overcome data and channel integration complexity to consistently engage […]

Channel 195

Channel B2C Marketing Customer 195

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 246

Channel Retail Customer Experience Operations 246

Retail TouchPoints

DECEMBER 6, 2021

“We want to give [our customers] that same Elie Saab experience that they would be used to receiving in-store, digitally, and that meant optimizing every touch point of the online buying journey,” said Elie Saab Jr., CEO of Elie Saab in a statement.

Customer Experience 279

Customer Experience Customer Shopify Accessories 279

Steve Dennis

AUGUST 3, 2020

Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures. This is more than a semantic argument.

Channel 206

Channel Customer eCommerce Books 206

Retail TouchPoints

MARCH 10, 2022

BotsCrew offers retailers a chatbot designed to connect to multiple channels, including Facebook, WhatsApp, SMS, website widgets and others. The platform allows for easy brand customization and features personalized analytics, live chat and the ability to add more than 100 languages.

Channel 277

Channel Live Chat Customer Other 277

Retail TouchPoints

MAY 8, 2023

Affronti identified several paths retailers can take to ride out a challenging year, and even to find areas for growth: Since loyal customers are sticking with brands they know and trust, retailers should do everything they can to retain and nurture these consumers; Conversational commerce via channels like WhatsApp and WeChat give retailers new opportunities (..)

Channel 275

Channel Merchant Services Payment Services Recommendation 275

ESW

APRIL 26, 2023

As soon as a shopper has placed their order, the post-purchase customer experience begins. For many brands with DTC ecommerce channels, new customers can be hard-won, and the post-purchase process is crucial to nurturing the next purchase.

Customer Experience 78

Customer Experience Merchant Services Payment Services Customer 78

iVend

JUNE 15, 2022

For a retailer that has enjoyed an enviably strong reputation with the shopping public, this retail customer experience was a big blow to its reputation. This lack of distinction between channels means that shoppers expect the same pricing, no matter how they transact.

Customer Experience 97

Customer Experience Customer Retail Channel 97

365 Retail

JUNE 8, 2023

Adobe and Stellantis have a longstanding relationship: Stellantis uses Adobe Creative Cloud and Adobe Experience Cloud applications to design, deliver, and personalize beautiful and inspiring content for its websites, digital channels, and user interfaces of in-car displays, across their automotive brands.

Automotive 118

Automotive Customer Experience eCommerce Customer 118

Retail TouchPoints

NOVEMBER 3, 2023

Digital is not a channel, platform or technology — it’s a business driver,” said Preis. Digital Through and Through Now, even though brick-and-mortar retail has regained some of its luster post-pandemic, Anthropologie is still very much a digital-first organization.

Channel 278

Channel Apparel Customer Marketing 278

RTP blog

DECEMBER 16, 2019

Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. Clearly, online channels are no longer just a nice-to-have — they’re a necessity in our always-on world. In APAC, e-Commerce sales have tripled from $600 Billion USD in 2014 to $1.8 trillion in 2018.

Customer Experience 195

Customer Experience Customer eCommerce Retail 195

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

Multi-channel 106

Multi-channel Channel Multichannel eCommerce 106

Fabric

MARCH 28, 2023

Furthermore, losing control of the customer experience can attract bad actor sellers and expose businesses to financial, legal, and operational risks. Their marketplace has attracted bad actor sellers and their carefully-planned expansion into the long tail has eroded the customer experience and negatively impacted the brand.

Customer Experience 130

Customer Experience Customer eCommerce eCommerce Platforms 130

Sailthru

JANUARY 13, 2020

Mobile commerce is set to grow 29% in 2019 , however, our research shows that mobile lags far behind on-site and email personalization, and doesn’t deliver the same level of customer experience. Mobile apps are integral to that experience. The best performing retail apps generally enhance the in-store experience.

Customer Experience 60

Customer Experience Mobile Channel Other 60