Forrester eCommerce

AUGUST 14, 2023

Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. It’s a significant shift from the classic capex model in which firms spend money for outright hardware purchases. where subscription-based […]

Subscription 370

Subscription Channel Technology Management 370

Steve Dennis

AUGUST 3, 2020

Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures. This is more than a semantic argument.

Channel 206

Channel Customer eCommerce Books 206

Forrester eCommerce

APRIL 1, 2024

Enterprise customer service solutions support customers over a breadth of channels, and manage inquiries to SLAs. Embedded AI will make agents more productive and effective.

Customer 217

Customer Channel Management 217

Forrester eCommerce

JANUARY 11, 2019

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Channel 415

Channel Customer Multichannel Customer Experience 415

Forrester eCommerce

OCTOBER 21, 2021

Management and growth of the channel is too important to be left to chance. Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel sales plan.

Channel 365

Channel Management Customer 365

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 524

Channel Technology Customer Experience B2B 524

Forrester eCommerce

MARCH 21, 2023

Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. A cross-channel marketing hub (CCMH) can help marketers overcome data and channel integration complexity to consistently engage […]

Channel 195

Channel B2C Marketing Customer 195

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Forrester eCommerce

AUGUST 11, 2020

This week, we have seen two examples of physical channel events take shape after almost six months of virtual. In earlier research around communities, I have pointed to the 150 events per year that were happening before COVID-19. Most of these events carried on virtually, with mixed results.

Events 483

Events Channel Customer 483

Forrester eCommerce

NOVEMBER 9, 2020

As brands increasingly use different types of partners to reach, influence, transact, and retain customers, partner relationship management (PRM) solutions are being asked to serve both traditional and nontraditional channels at a new level of scale and personalization.

Channel 375

Channel Management Customer Operations 375

Kissmetrics

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Channel 263

Channel Magazine Consumer Operations 263

Forrester eCommerce

JUNE 17, 2022

I am often asked how brands are handling issues of channel conflict with retail partners, when discussing brands’ direct to consumer (DTC) digital strategies. However, there are a few forerunners to my response: A brands DTC digital strategy is not just about direct transactional sales to consumers.

Channel 195

Channel Consumer Retail Customer 195

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

Customer 253

Customer Multi-channel Channel Customer Experience 253

Retail TouchPoints

NOVEMBER 3, 2023

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand. We were able to reach more customers and reach them more efficiently while spending 40% less.”

Channel 264

Channel Apparel Customer Marketing 264

Retail TouchPoints

MARCH 17, 2021

Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. Customers can shop for featured products on Nordstrom’s website as well as participate in a live chatroom during the streams. retailer showing interest in this growing channel.

Channel 245

Channel Customer Loyalty Events Information 245

Retail TouchPoints

MAY 8, 2023

He added that for Q1 of this year, “conversion and basket sizes are down, and we see that fairly consistently across our customer base.” So the questions retailers should be asking themselves are: How loyal are your customers? That [retailer-loyal customer] interchange has never been stronger. What are you doing to nurture them?

Channel 234

Channel Merchant Services Payment Services Recommendation 234

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309

Channel Social Media SEO Other 309

Retail TouchPoints

MARCH 10, 2022

BotsCrew offers retailers a chatbot designed to connect to multiple channels, including Facebook, WhatsApp, SMS, website widgets and others. The platform allows for easy brand customization and features personalized analytics, live chat and the ability to add more than 100 languages.

Channel 243

Channel Live Chat Customer Other 243

Retail TouchPoints

FEBRUARY 16, 2024

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. AI-driven solutions offer businesses a powerful way to personalize customer experiences.

Customer Experience 258

Customer Experience Payment Services Improvements Customer 258

Optimizely

NOVEMBER 16, 2020

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web. The post Channel-Centric Solutions Are Missing the Mark appeared first on Zaius.

Channel 195

Channel Omnichannel Download Marketing 195

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. While data sourcing customer information can be a key part of any marketing strategy, it could also be the reason you’re losing revenue. Here’s why.

Customer 223

Customer Social Media eCommerce Consumer 223

Forrester eCommerce

OCTOBER 21, 2019

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone.

Channel 316

Channel Management Technology Customer Experience 316

Ecommerce Platforms

AUGUST 22, 2022

Are you considering adding a customer support module to your online store? Platforms like Richpanel include more than a chat box; with features for multichannel communications, customer portals, and workforce management, you’re able to improve upon several areas of your business with one app. Customer Self-Service Portal.

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

Forrester eCommerce

AUGUST 20, 2020

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems.

Channel 537

Channel Subscription Consumer Customer Experience 537

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. You don’t own your audiences; you rent them. .

Channel 195

Channel eCommerce Social Media Magazine 195

Kissmetrics

JUNE 14, 2017

Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Then, spread a consistent message in all your channels.

Channel 226

Channel Customer Jewelry Customer Data 226

Forrester eCommerce

JUNE 13, 2022

In the Age of the Customer, brands understand they need to place the customer at the center of everything they do. Voice of the customer programs aim at better engaging with customers, in what should be a meaningful dialog. But customers don’t rely only on those to share their experience.

Customer 368

Customer Channel Customer Experience 368

Forrester eCommerce

MARCH 16, 2022

since the pandemic began, and customer service organizations have managed the impossible: moving thousands of agents home practically overnight and rapidly deploying new digital channels, all while supporting millions of COVID-19-stressed customers. Our world has changed, and customer expectations have changed with it.

Customer 362

Customer Channel Management Customer Experience 362

Forrester eCommerce

MARCH 15, 2023

Channel organizations are at a pivotal moment. As partner networks have grown more complex, a more holistic, ecosystem-oriented approach is needed.

Channel 195

Channel Webinar B2B Marketing 195

Wiser

APRIL 18, 2024

This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Digital Channels and Consumer Engagement The rise of digital channels has significantly impacted consumer engagement and sales, particularly in baby and shave care products.

Channel 78

Channel Management Social Media eCommerce 78

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 235

Channel Retail Customer Experience Operations 235