Channel Data Is A Competitive Differentiator

Forrester eCommerce

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale

Forrester eCommerce

artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROIThere’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally.

Omni-channel pricing with the connected customer

Bryan Eisenberg

Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. There are customers who are price sensitive and those that are not. Multi-Channel omni-channel retail IBM NRF omnichannel pricing

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

A majority of these jobs are allocated to distribution and fulfillment, but a proportional number of these jobs also go into operations, management, and of course, customer service. Or risk losing customers to competitors forever. Actively use text for customer service and support.

Web Push Is A Channel For Improving the Customer Experience

Zaius

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. When customers are looking at specific products but may need more information. When customers are at checkout and want information on the status of their order.

People Matter; Marketing Channels Don’t

Zaius

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. Your customer always will be your number one concern, and you should focus on his or her needs first and foremost. Instead, you need to shift your focus from “which channel should we optimize next?”

Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

Retail TouchPoints

The RetailMeNot survey indicates that the top three ways brands measure the success of offers and promotions include: · Increasing sales revenue ( 56% ); · Driving new customer growth ( 55% ); and · Increasing brand awareness and brand perceptions ( 50% ).

The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience.

Purchase Attribution: Taking Marketing Attribution Beyond Channels

Zaius

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. Target product-level and category-level promotions based on customer behavior.

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Channel loyalty has become a thing of the past.

Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing

How to optimize multi channel product listings?

ChannelSale

Here are 7 expert tips to get the basic of your multi channel listing right—to get your products fully optimized: Keywords research-. Leverage available tools to find the right set of long-tail keywords that your most relevant customers are using. Customer reviews-.

Omni-channel is dead. Long live omni-channel ?

Steve Dennis

“Omni-channel” has been one of retail’s favorite buzzwords for years now. At last week’s excellent ShopTalk conference, several speakers challenged the relevance of omni-channel. The shift from a “multichannel” strategy–being active in multiple channels such as physical stores, catalogs and e-commerce–to omni-channel, suggested some form of profound change. The future of omni-channel will not be evenly distributed.

Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)

Forrester eCommerce

Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, and Insights. Marketing innovation” and “process,” you […].

Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy

BigCommerce

As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Let's face it: Customers are finicky with the way they want to buy products. How to Adopt This Omni-Channel Strategy for Your Own Business.

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. A powerful Order Management System (OMS) with advanced omni-channel capabilities is at the top of the requirements list for these companies. 1 The demand for omni-channel fulfillment is here to stay.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Banks: Your Customers’ Cross-Channel Experiences Are Shoddy (Or Worse)

Forrester Omnichannel

I had just encountered one of the broken or inadequate cross-channel experiences that millions of customers face every year. Forrester defines cross-channel behavior as any instance in which a customer or prospect moves from one touchpoint to another when completing an objective.

How Omni-Channel is Transforming Showrooming

OrderDynamics

How Omni-Channel is Transforming Showrooming. A classic tale of customers in store, interacting with products, and speaking to employees. The cruel and twisted ending was that the customer would not purchase the product at the store.

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel

OrderDynamics

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel. Both retailers and customers have the opportunity to benefit from multiple features of the modern approach to retail. Today, omni-channel supports pricing consistency across channels.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase. It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Map the Customer Journey to Win the Most $$$.

Channel Advice Episode 6: Chinese Consumers and ‘The New Retail’

ChannelAdvisor

Welcome back to another episode of Channel Advice, our video series aimed at answering some of your most pressing e-commerce questions by some of the industry’s foremost experts. ” Are you just now hearing about Channel Advice ?

Don’t Exhaust Your Email List! Find New Channels Instead

Zaius

That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. We’re not saying you should stop sending your customers marketing emails entirely — merely that you shouldn’t rely on email as your only channel of communication. How do I find the right channels to engage?

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

New technologies revolutionising the omni-channel experience

Retail Technology Review

A strong omni-channel B2B customer strategy is vital for many manufacturers these days, but it must go beyond simply ensuring the online experience matches the offline experience, to fully support the buyer throughout the entire, often complex sales process – however they choose to buy, says Michiel Schipperus, CEO, Sana Commerce

Advanced Omni-Channel: Pickup Lockers

OrderDynamics

Advanced Omni-Channel: Pickup Lockers. Another advanced omni-channel capability are retailers’ use of in-store pickup lockers. In-store lockers give you the benefit of having customers come in to the store to collect their merchandise.

How to Use Voice as a B2C Acquisition Channel

Zaius

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. Listen to where your customers are. When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. Is it customer service or support? The post How to Use Voice as a B2C Acquisition Channel appeared first on Zaius.

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The Omni-channel Functional Test Automation 2018 Forrester Wave Is Out.

Forrester eCommerce

age of the customer agile application development & delivery mobile application development testing & quality assurance Agile Agile + DevOps Automation Functional Testing Testing Testing ToolsSee why the 15 providers selected matter most in our 2018 wave and how they stack up.

What is Omni-channel Brand Intimacy?

OrderDynamics

What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. Lets compare this with omni-channel brand intimacy.

Podcasts: Your Next Great Marketing Channel, Or Just a Fad?

Kissmetrics

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Currently, the best way to measure how much reach a podcast has is the number of downloads and the number of subscribers to a given channel.

Omni-Channel Order Management: What Exactly is it?

OrderDynamics

What Exactly is Omni-Channel Order Management? Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’? Even though we are in ‘The Age of the Customer’ we still see and hear of retailers not providing the right brand experience across channels.

Ascend 2018: Happiness = Omni-channel Services

OrderDynamics

Ascend 2018: Happiness = Omni-channel Services. Good Retail = Happy Customer Experience . Now apply these positive thoughts to you omni-channel services in retail…. On negative impacts, Mike pointed out that it is important to watch out how you talk to your customers.