Groove
OCTOBER 20, 2024
Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels.
Retail TouchPoints
OCTOBER 31, 2024
In other words, there’s a new channel available to prospects wherever they go. Mobile wallets not only offer quick time to market, they have the advantage of widespread adoption that can help drive customers to engage on a brand’s app, website and other channels. Retailers have fewer barriers to gain unparalleled reach.
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Retail TouchPoints
FEBRUARY 5, 2025
But retail organizations are gathering more data about their customers their behaviors, preferences and expectations than ever before, which can help guide retailers as they seek to improve the customer journey. The beauty retailer will use these insights to determine which adjustments need to be made for specific formats.
Retail TouchPoints
NOVEMBER 15, 2024
Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal ‘s suite of channels and publisher partners, including Peacock , ESPN , Food Network , CNN , Telemundo and Sunday Night NFL.
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Explore the building blocks of personalization across channels and touchpoints in this masterclass, featuring real-world examples of how to apply a customer-centric lens to drive business outcomes for your brand.
Groove
OCTOBER 22, 2024
However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform connects all of a retailer's sales channels in one place.
Groove
NOVEMBER 8, 2024
Without proper data feed management, it may be tough to keep up with competitors in today’s challenging digital market. eCommerce feed management is a multifaceted process that involves optimizing, organizing, fact-checking, and distributing a seller’s product data across numerous online marketplaces. What Is eCommerce Feed Management?
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Topics include how to: Assemble microservices without needing to re-platform Leverage data for every channel you want to sell on Make migrations much more effective
Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach
Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. More and more, customers are expecting a better personalized CX. But can retailers actually deliver? So what are the potential solutions?
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What about customer privacy and the use of data? Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
How do you use the data sitting behind a payment to find the next loyal customer? But payments are just one part of a chain. What’s the next touch point?
Advertiser: ZoomInfo
Get insights on: Building a solid data foundation Targeting, signals, and optimizing engagement channels Aligning your ABM program with the customer life cycle Establishing effective KPIs and reporting strategies
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