Saks Introduces a New Category — Electric Cars
Retail TouchPoints
FEBRUARY 6, 2024
Saks will offer exclusive demo drive experiences of the Lucid Air at select Saks Fifth Avenue locations. The brand also will be featured in content on Saks’ digital channels, including an email campaign and social media content. The demo drive program will debut at the Saks Fifth Avenue West Coast flagship in Beverly Hills, Calif.
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