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eCommerce Analytics (why is it so important?)

Frooition

Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. Why are eCommerce Analytics so important? What are the eCommerce analytics metrics I should focus on?

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

Here are snippets from Profitero’s recent press coverage, which demonstrate how our eCommerce analytics and expertise are helping brands spot some of the biggest trends happening across the digital landscape. What are some hot themes emerging in the digital space? Retail media’s rise.

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How to Understand Your Customer Journey from your Ecommerce Analytics

Prisync

You should compare your conversion funnel by channel for the best idea on how the customer journey differs between channels (which you can see here compared between organic traffic and site-wide averages). Visits: how many people came to your site from this channel. Average Visit Length: how long a customer spent on your site.

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. Why We Updated Our Ecommerce Analytics + Insights Suite. Ecommerce Analytics + Insights UX.

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Excess Inventory: The Losers And Wieners

Retail TouchPoints

They too are sitting on piles of unsold inventory, and without e-Commerce channels to offset the decline in in-store traffic, we expect them to selectively bottom-fish for inventory or just sit on the sidelines completely. The off-price retailers, unfortunately, haven’t been spared the rash of COVID-19.

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Profitero Named a 2017 Gartner Cool Vendor in Digital Commerce

Profitero

E-commerce analytics company Profitero has been named a 2017 Gartner Cool Vendor in Digital Commerce. “We’re delighted to be named a Gartner Cool Vendor in Digital Commerce, which we believe validates our industry-leading approach to e-commerce analytics,” said Vol Pigrukh, CEO and co-founder of Profitero.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Klaviyo's reporting and eCommerce analytics tools help merchants analyze metrics beyond open rates and clicks.