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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

Here are snippets from Profitero’s recent press coverage, which demonstrate how our eCommerce analytics and expertise are helping brands spot some of the biggest trends happening across the digital landscape. What are some hot themes emerging in the digital space? Retail media’s rise. Excerpted from Forbes.

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Ecommerce Growth-Hacking With Data-Driven Decisions

Omnisend

Having a good ecommerce analytics game also lets you connect to your audience in a more deliberate and thoughtful way. Which channels do they prefer to be reached on? The ability to collect, analyze, and leverage your ecommerce data brings light and logic to your marketing strategy. At what times?

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3 More Insights to Guide Your 2018 E-Commerce Digital Marketing Strategy

ChannelAdvisor

What’s more, today’s connected consumer owns between three and four devices — a smartphone, a desktop, a laptop, a tablet, a voice-activated speaker, perhaps a gaming console or wearable — which means your e-commerce conversions could be occurring across a wide range of devices. Cross-device conversions. Site Speed.

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Ecommerce KPI Benchmarks (October 2016)

Store Growers

I use a lot of ecommerce benchmarks in my work. With existing clients, they are great to see where we need to step up our game. Sales channels (by revenue). Source: Channel Pilot presentation. This chart shows some alternatives to the tried and true channels. Annual Ecommerce growth. Why should you care?

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How to Brand Your Customer Journey

Omnisend

Consider using ecommerce analytics to see what you’ve done that your customers have engaged with. However, they go above and beyond with other audiences, such as gamers and Gen Z customers , by creating a Twitch channel. Not many would expect a gaming channel from a fast food chain, let alone for them to lean into it so hard.

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11 Best WordPress Ecommerce Plugins For An Amazing Store

eCommerce CEO

Better multi-channel selling. Very new to the WordPress game. Released in 2011, it holds the most ecommerce stores – over 28%. Syncing multi-channel selling is free. Multi-channel selling available. No multi-channel selling. MarketPress – WordPress eCommerce. BigCommerce Plugin Pros.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Omni-Channel Management. How to Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service: Two brands give you a behind-the-scenes look at how they manage exceptional customer service across all channels. This article will show you the pain, and the solution, so you can go into the game smarter and better.

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