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eCommerce Analytics (why is it so important?)

Frooition

Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. Why are eCommerce Analytics so important? What are the eCommerce analytics metrics I should focus on?

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How to Understand Your Customer Journey from your Ecommerce Analytics

Prisync

You should compare your conversion funnel by channel for the best idea on how the customer journey differs between channels (which you can see here compared between organic traffic and site-wide averages). Visits: how many people came to your site from this channel. Average Visit Length: how long a customer spent on your site.

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The Ultimate Guide to Magento Business Intelligence

MagentoBrain

Advanced Analytics: Includes advanced analytics features such as data modeling, predictive analytics, and segmentation, which can help businesses gain deeper insights into their customer base and improve their overall performance.

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The Tools You Need to 10X Your International Revenue

BigCommerce

DashThis does still require that you have Google Analytics installed on your website; however, it provides a more visually appealing representation of data in 7, 30, 60, and 90 day increments. For brands using BigCommerce, your BigCommerce Ecommerce Analytics are incredibly helpful here as well. Social Media Channels Used.

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Best ecommerce apps for your online store

Omnisend

Omnisend Image via Omnisend Omnisend is a powerful ecommerce email and SMS marketing platform. You can create personalized and automated campaigns across multiple channels. Omnisend integrates with popular ecommerce platforms, including Shopify, WooCommerce, BigCommerce, Wix, and Magento. month Canva for Teams: Starts from $29.99/month

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How To Optimize Your Ecommerce Sales Funnel for More Revenue

Optimizely

Be Hyper-Focused On Channel Optimization. Your customers should be able to engage with you across various channels without disruption and with a consistent, world-class experience. Here are a few ideas to get started on improving: Cross-channel consistency: As mentioned above, channels don’t matter to consumers.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

This might show there are opportunities to invest in other channels. Mobile: 53% (vs 52% in 2017). Or is it because your website performs poorly on mobile ? Mobile: 26% (vs 26% in 2017). The most common observation: attracting mobile visitors that convert poorly. Source: Monetate Ecommerce Quarterly (Q2 2018).

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