Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

BigCommerce

JULY 13, 2017

For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. In fact, it takes minutes.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Retail TouchPoints

DECEMBER 5, 2022

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Music to the ears of every brand entering this market is the extremely low return rate.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance.

eCommerce 296

eCommerce SEO Events Recommendation 296

Prisync

JULY 19, 2017

And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Groove

FEBRUARY 2, 2022

Below, we’ve outlined some strategies to help your eCommerce store attract new customers and accelerate the purchase decision process. Content Marketing. Creating valuable content as part of your inbound marketing strategy is one of the best ways to acquire new customers. Email Marketing. Customer Acquisition Strategies.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Groove

JANUARY 4, 2021

In addition, we leveraged audience targeting, such as interest and affinity audiences, lookalike audiences, shopping cart abandoners, Facebook page visitors, YouTube channel visitors, website visitors and those who bought samples. Interested/have watched videos on the company's YouTube channel. Groove Commerce is here to help!

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

ecomdash

DECEMBER 26, 2018

Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. By 2020, U.S.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. What products tend to work best on each channel. Get in touch. Facebook Ads.

PPC 156

PPC eCommerce Social Media Channel 156

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. With the coronavirus pandemic, more and more customers are turning to ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. If the competition is eating into your market share, offer special discounts or gifts to keep your online buyers loyal.

eCommerce 78

eCommerce Channel PPC Gifts 78

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A marketing company often grows into a full-service agency — operating in multiple sectors and industries.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

NOVEMBER 11, 2021

If you have a limited advertising budget, what digital paid advertising channels should you invest in? For most eCommerce businesses, the decision comes down to social media advertising (ie. Which eCommerce products tend to work best on each channel. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search).

Social Media 125

Social Media eCommerce Recommendation PPC 125

Omnisend

APRIL 30, 2021

Jewelry ecommerce isn’t quite at the same stature, but sales are rising and there’s plenty of opportunity for marketers to strike gold in making their brand known. Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. Jewelry Ecommerce Trends.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

ROI Revolution

FEBRUARY 28, 2020

While Amazon remains an enigma to many business executives, spending too much time trying to figure it out and overlooking your other advertising channels could quash your brand’s efforts to boost profitability and remain competitive. PPC Advertising Growth: What Happened in 2019? Desktop: The Battle Rages On.

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Kissmetrics

OCTOBER 6, 2020

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers. That makes this channel an expensive one to play in.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Kissmetrics

AUGUST 8, 2017

AdWords is one of the most predictable paid media channels. In 2014, marketers spent $23.44 billion in the search channel. As Gary Vaynerchuk said: “marketers ruin everything.” It’s the same with marketing. One of my pet peeves is how marketers believe that keywords and search terms are the same thing.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements PPC 240

ROI Revolution

JULY 6, 2017

In digital marketing, it is a universally accepted tenant that performance analysis is pivotal for any effort. It’s important to determine what percentage of your traffic is coming from search engines, social channels, and any other places you advertise. Traffic Source – Active PPC Measurement.

eCommerce 96

eCommerce PPC Download Improvements 96

Ecommerce Platforms

MAY 2, 2018

Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. The Ecommerce Marketing Podcast walks you through everything you need to know about ecommerce marketing. Ecommerce Empire Builders. EcomCrew.

eCommerce 187

eCommerce Small Business Retail Online Retail Shopify 187

Omnisend

SEPTEMBER 6, 2021

As disruptive as the ecommerce industry is, everything we know as marketers can change in an instant. One of the biggest challenges ecommerce brands face is sustainable growth, and remaining flexible to respond to industry changes throughout that growth. Reading Time: 15 minutes. How can you grow under these conditions?

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Prisync

MAY 11, 2017

Measuring your return on investment is really important for you to better know your e-commerce sales performance and marketing impact across the different strategies you put in place. This can be as simple as understanding the impact of a new UX implementation or as complex as measuring the return of an entire new PPC campaign.

eCommerce 40

eCommerce eCommerce Marketing Definition Channel 40

BigCommerce

DECEMBER 13, 2017

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. These channels include: Facebook. They can be advertised using PPC. Touch of Modern.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Shopping Signals

MARCH 16, 2023

In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce. When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). Overview Of SEO SEO is an essential part of ecommerce marketing.

SEO 52

SEO eCommerce PPC Payment Services 52

Inflow Insights

JUNE 17, 2019

This is typically used as a high-level marketing strategy framework. How did we apply it to the nitty gritty of an eCommerce Facebook Ad campaign strategy? Typically, eCommerce Facebook Ad strategies jump straight to the ‘ Do’ stage. For some paid digital marketing channels, jumping to ‘ Do’ is logical.

eCommerce 104

eCommerce Social Media eCommerce Marketing Channel 104

ROI Revolution

JUNE 3, 2020

Which channel should you focus your efforts on: paid or organic? PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time.

PPC 88

PPC SEO Mobile Automotive 88

Shopping Signals

FEBRUARY 5, 2019

A great way to get started is to hire experienced digital marketing freelancers to do the research, outreach, scheduling and referral setup. Incentivizing shoppers may be the oldest trick in the marketing book. PPC can be the most daunting of all the ecommerce traffic generation strategies out there because of the cost.

eCommerce 93

eCommerce SEO Social Media PPC 93

Korona

MARCH 23, 2023

A flash sale is a marketing and sales strategy used by eCommerce brands to boost their sales by offering discounted prices for a limited period of time. Common causes include inexperienced staff, poor communication channels, an overload of offers and discounts, and a lack of testing prior to the launch.

POS 52

POS eCommerce Merchant Services Social Media 52

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. What is an email marketing agency?

Marketing 166

Marketing Social Media SEO PPC 166

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92