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Exploring Retail Revolution: The Correlation Between Technological Advancements In Financial Services And Online Retail Success

RTP blog

By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience. Customers also are becoming more comfortable with digital financial services.

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A quick guide to personalization across the customer lifecycle for financial services

Dynamic Yield

FIs can win big with personalization once they understand the key audiences, KPIs, channels, and use cases within acquisition, adoption, and lifecycle management. The post A quick guide to personalization across the customer lifecycle for financial services appeared first on Dynamic Yield.

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Mastercard Buys Personalization Platform from McDonald’s

Retail TouchPoints

Working across both online and offline channels, Dynamic Yield delivers individualized content and offers based on factors including past purchases, page views, time of day, current store traffic and trending products. Synchrony has worked with both companies on digital customer engagement.

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Dynamic Yield for Financial Services

Dynamic Yield

PERSONALIZATION FOR FINANCIAL SERVICES Put personalization at the heart of the consumer experience With Dynamic Yield, leading financial services and insurance companies can now deliver personalized customer experiences at scale, across any channel.

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Banks: Your Customers’ Cross-Channel Experiences Are Shoddy (Or Worse)

Forrester Omnichannel

I had just encountered one of the broken or inadequate cross-channel experiences that millions of customers face every year. And as a result, the bank also failed to cross-sell me any products or services. In our new report, Design Better Cross-Channel Banking Journeys, we show that: Read more Categories: Digital Banking.

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A Few North American Mobile Banking Apps Lead, But None Stand Out

Forrester eCommerce

In mobile banking channels, customers demand a widening set of features and services — and these mobile experiences have a major impact on brand perceptions and preferences. Mobile banking matters more than ever in the US and Canada. Online banking usage is trending down as mobile banking usage and engagement continue to rise.

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

That’s why Synchrony partnered with payments startup Skipify, which enables purchases instantly across email, text, social and other channels. Maran Nalluswami is SVP and leads the Diversified & Value platform at Synchrony , one of the nation’s premier consumer financial services companies.