As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards
Retail TouchPoints
SEPTEMBER 13, 2023
advertising channels in 2022, according to a study by IAB. There’s no denying the power and appeal of retail media , but RMN ad buyers also indicated a number of growing pains as this nascent channel develops, with lack of measurement standards topping the list. “In Retail media was one of the fastest-growing U.S.
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