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As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

Retail TouchPoints

advertising channels in 2022, according to a study by IAB. There’s no denying the power and appeal of retail media , but RMN ad buyers also indicated a number of growing pains as this nascent channel develops, with lack of measurement standards topping the list. “In Retail media was one of the fastest-growing U.S.

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Best 12 YouTube Channels for Amazon FBA Sellers

Algopix

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace. Continuous Growth : Learning should be an ongoing journey.

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Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail TouchPoints

In conjunction with the Media Rating Council , it spent over a year working with leaders across retail media to develop a comprehensive set of retail media measurement guidelines for the U.S. Pollet himself wasn’t a part of developing the IAB guidelines but a member of his team was in the working group.

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Best 20 Multi-Channel Listing Software: Boost Your Online Presence

Algopix

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

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5 Common Multi-Channel Challenges and How to Overcome Them

SellBrite

In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To succeed in multi-channel, you have to know how you’re going to address these challenges when they appear in front of you.

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How to Decide Which Online Sales Channel to Sell Your Products On

SellBrite

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. There’s only one problem: Some online sales channels offer design templates and fulfillment outsourcing while others offer product auctions and multiple pricing options.

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How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative

Retail TouchPoints

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a few of the reasons that brands like Henry Rose are capitalizing on this engagement opportunity by using TikTok as a primary top-of-funnel marketing channel. “We

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