Time To Rethink Channel Incentives And Program Management (CIPM)?

Forrester eCommerce

Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. Channel […].

Channel Software Tech Stack (2019) – INFOGRAPHIC

Forrester eCommerce

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication. The channel […].

Follow The ABM Road Map To Recruit The Right Channel Partners

Forrester eCommerce

account-based marketing (ABM) B2B B2B marketing channel partners partner & affiliate marketing partner relationship management (PRM) ABM channel marketing partner marketing

Web Push Is A Channel For Improving the Customer Experience

Zaius

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap.

Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy

BigCommerce

As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing

6 Ways to Avoid and Improve Email List Fatigue

Zaius

There are different ways you can segment your customers to improve engagement and decrease email fatigue. Know when to transition to new channels. Another option is to try switching up channels. The post 6 Ways to Avoid and Improve Email List Fatigue appeared first on Zaius.

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Channel loyalty has become a thing of the past.

Physical Retail Is Not Dead Yet!

Bryan Eisenberg

Brand Continuous Improvement Customer Experience omni-channel Optimization Personas retailAmazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon.

Don’t Exhaust Your Email List! Find New Channels Instead

Zaius

That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. We’re not saying you should stop sending your customers marketing emails entirely — merely that you shouldn’t rely on email as your only channel of communication. How do I find the right channels to engage?

3 reasons why Home Improvement brands must put the hammer down on eCommerce

Profitero

Part 1 of a 3-part series on Accelerating Growth Online: Tools & Home Improvement. Not more than a few years ago, industry pundits thought the tools & home improvement category would be immune to eCommerce. Profitero Home Improvement eCommerce strategy

How to Use Voice as a B2C Acquisition Channel

Zaius

When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. At the end of the day, you want voice to not only be the channel that provides an exceptional customer experience but one that provides an uplift in conversions. With the right data, you can make sure to optimize this channel and continually improve your customer experience.

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Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

Retail TouchPoints

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. By Michael Cross, Brightblue Consulting Consider it’s the late 1980s.

How Contextual Commerce Improves Customer Loyalty

Zaius

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. You want your buyers to have a perfectly smooth and consistent experience, no matter the channel. How can contextual commerce improve loyalty? “Please, not another buzzword,” I hear you cry. “I’m

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”

Twitter and Facebook worst channels for retail customer experience, finds research by Eptica

Retail Technology Review

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study. Critical issues Internet Retailing Retail Supply Chain

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. It includes popular customer channels and platforms like: Facebook Business Pages.

6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. When Alex Turnbull wanted to improve engagement on the Groove blog, he ran an A/B test to see what effect storytelling would have on readership: Image Source. “Engagement.”

How to stop wasting resources to improve the customer experience

GetElastic

Are you wasting valuable resources trying to improve customer experience? While it is important to improve those individual interactions, companies should not lose sight of the forest for the trees.

Your Complete Guide to an Accurate Inventory Count Across All Sales Channels

BigCommerce

Using physical labels gives you the opportunity to improve the accuracy of your inventory count using technology like barcode scanners. This improves the accuracy of your counts by ensuring that you can clearly see what each item is, and what variation. Cross-Channel Inventory.

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. A powerful Order Management System (OMS) with advanced omni-channel capabilities is at the top of the requirements list for these companies. 1 The demand for omni-channel fulfillment is here to stay.

Advanced Omni-Channel: Pickup Lockers

OrderDynamics

Advanced Omni-Channel: Pickup Lockers. Another advanced omni-channel capability are retailers’ use of in-store pickup lockers. They are a fast, lineup-free pickup option that improves customer satisfaction.

The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Online businesses are constantly looking for ways to retain customers and improve the customer experience, not knowing that the solution is right at their fingertips.

eCommerce Automation: How to Improve Organizational Efficiency

Groove

Automating your eCommerce process improves accuracy and ensures it can run reliably and consistently. Among these, we recommend merchants automate the following: Inventory levels across sales channels. Automation improves operational efficiencies and the customer experience.

5 Common Multi-Channel Challenges and How to Overcome Them

SellBrite

In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To succeed in multi-channel, you have to know how you’re going to address these challenges when they appear in front of you. Here are 5 of the most common challenges you might face as you work to spin up or scale multi-channel for your ecommerce business, and tips for overcoming those challenges: 1.

Ascend 2018: Happiness = Omni-channel Services

OrderDynamics

Ascend 2018: Happiness = Omni-channel Services. Now apply these positive thoughts to you omni-channel services in retail…. Sure there is room to improve, but focus on the positives, and take steps to make them even better. Good Retail = Happy Customer Experience .

Personalization Experience: Pop the Question(s) to Improve Personalization

Kibo

The post Personalization Experience: Pop the Question(s) to Improve Personalization appeared first on The Omni Channel. Retailers and manufacturers are obsessed with personalization experience, and for good reason: Four […].

Advanced Omni-Channel: Retail Order Consolidations

OrderDynamics

Advanced Omni-Channel: Retail Order Consolidations. Among omni-channel retail techniques, retail order consolidations is one of the most advanced feature sets. As it leverages the existing inventory runs, order consolidation can be a significant margin improver for a retailer.

This Is The Best Time To Start Your Omni-Channel Retail Strategy

OrderDynamics

This Is The Best Time To Start Your Omni-Channel Retail Strategy. When should you start your omni-channel retail strategy? Our recently published OrderDynamics Omni-1000 showed that retail markets in several countries vary in omni-channel maturity.

Omni-Channel Order Management: What Exactly is it?

OrderDynamics

What Exactly is Omni-Channel Order Management? Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’? Even though we are in ‘The Age of the Customer’ we still see and hear of retailers not providing the right brand experience across channels.

Advanced Omni-Channel: Hub and Spoke

OrderDynamics

Advanced Omni-Channel: Hub and Spoke. Ok, you have your omni-channel retail systems running. But, you now need to think about more advanced omni-channel options – to make your retail business truly effective. Omni-Channel Alone Is Not A Panacea. Hub and Spoke Omni-Channel.

The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. What channels do your customers prefer to use?

Converged Commerce: Getting Omni-Channel Retail Going

OrderDynamics

Converged Commerce: Getting Omni-Channel Retail Going. Why bother with moving to omni-channel retail? All of which points to shifting the sales paradigm to converged commerce in retail (omni-channel). However, in Europe the most advanced omni-channel market is that of the UK.

Can You Do Omni-Channel Order Management Manually?

OrderDynamics

Can You Do Omni-Channel Order Management Manually? You know, omni-channel order management, POS systems, and other supply chain tech topics. What Does Omni-Channel Order Management Give me? . That’s what it takes to truly run omni-channel operations.

How Do You Handle Revenue Blind Spots?

Bryan Eisenberg

This has only become more challenging as consumers and companies move between channels – offline to online and back. Explore the two dimensions you can use to improve sales. Ad Continuity Advertising Continuous Improvement Customer Experience Ecommerce Landing Page Marketing marketing keynote Optimization Revenue Blind Spots Scent Social Media SpeakingCompanies routinely have Revenue Blind Spots that cost them 20-60% of their revenue.

How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

Or, test out a loyalty program to help grow a specific channel. It’s important to be available to customers via different channels: chat, social networking sites, and email. A few years ago, Forbes contributor Ken Krogue noticed a lady returning rotten, moldy fruit at a Costco store.

Podcasts: Your Next Great Marketing Channel, Or Just a Fad?

Kissmetrics

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Currently, the best way to measure how much reach a podcast has is the number of downloads and the number of subscribers to a given channel.

6 Ways to Improve your Coupon Marketing Strategy and Increase Sales

SellBrite

Use Different Distribution Channels. But since emails don’t always get opened right away, experiment with other channels to maximize your reach and grow your leads. The post 6 Ways to Improve your Coupon Marketing Strategy and Increase Sales appeared first on Sellbrite.

Improve Your Cash Flow With Inventory Management

SellBrite

If customers / sales channels are slow to pay, a seller can’t pay their suppliers and employees. To help sellers improve their cash flow, we put together this guide to help you improve your inventory management. Inventory Tips to Improve Your Cash Flow.

Channel Advice Episode 3: Maximizing Performance With Facebook’s Dynamic & Carousel Ads

ChannelAdvisor

Welcome back to Channel Advice, a video series geared toward answering your most pressing e-commerce questions in bite-sized clips (lunch and learn anyone?). In this installment of Channel Advice, Valerie runs through the top five best practices for success with Facebook ads.