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Ikea Improves Forecast Accuracy with AI-Powered Demand Sensing

Retail TouchPoints

The AI-powered demand sensing technology is designed to examine short-term demand patterns across various channels using customer insights, market events, pricing, campaigns, localized weather reports, external economic factors and other critical data points to better understand and predict consumer preferences over time.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Additionally, global ecommerce spending could surpass $7 trillion as early as 2025.

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Time To Rethink Channel Incentives And Program Management (CIPM)?

Forrester eCommerce

Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. For decades channel professionals have used channel incentives to drive behavior; whether establishing new behaviors, suppressing old ones, or repositioning partners for a new opportunity.

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

These homebound tendencies ignited a fervor for redecorating and DIY home improvement that, by all accounts, is continuing strong into 2022. Using the Resonate Ignite consumer intelligence platform, we recently examined home improvement trends through the lens of three key generational segments. Gen X Homeowners Making Improvements.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data?

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Under ideal circumstances, reducing rampant returns is best accomplished through improving the issues that are most frequently leading to them. While returns can’t always be prevented, they can be leveraged to improve profit margins and even generate revenue.

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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

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