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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. For instance, according to our survey , the majority of consumers view a brand’s website as their most important marketing channel.

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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. This will cause the channel to continue to narrow, further reducing ship traffic. Crowdsourcing delivery can help retailers to increase their efficiency, manage expenses and improve their customer satisfaction levels.

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Why You Should Audit Your YouTube Channel

Kissmetrics

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Kissmetrics

To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. How do I Improve my Organic Reach on YouTube? When viewers subscribe to your channel, you automatically increase your organic reach.

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16 ways to improve Average Order Value during the holidays

lateshipment

16 ways to improve Average Order value during the holidays 1. Try to upsell your products Upselling is usually recommending a higher priced or a better version of the product that the customer is currently viewing. E-commerce brands can suggest personalized recommendations or complementary products during checkout.

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eCommerce Automation: How to Improve Organizational Efficiency

Groove

Automating your eCommerce process improves accuracy and ensures it can run reliably and consistently. We typically recommend that brands set up four key external automation workflows for high-frequency activities: Order receipt and confirmation. Automation improves operational efficiencies and the customer experience.