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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. By analyzing your customer base, ecommerce players can also create and track user cohorts based on acquisition date and channel. Mapping and analyzing customer journeys enables companies to find gaps in their experiences.

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To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem

Retail TouchPoints

But industry experts believe that the real power of these media networks lies within the four walls of the store. These Retail Media Networks have largely focused on the web and apps, but we see an enormous opportunity to leverage the ‘Store as Media’ channel, driving advertising and precision marketing to keep shoppers engaged.”

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

Shopify POS Go is a mobile point of sale device for running your entire back office from one small module. There, you can speak to a sales representative or sign up for a free trial of Shopify altogether. Quite bit, actually. We’re beyond excited about the launch of Shopify POS Go, for both merchants and consumers.

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Customer Engagement and Marketing

Wiser

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships. Rapidly reflecting promotion prices in-store is a common challenge faced by retailers and brands alike.

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Convenience Store Industry Trends

Korona

According to many metrics, the convenience store industry has seen significant growth in the last couple years. Nevertheless, this industry comes with considerable competition. In order to stay relevant and optimize your shop’s efficiency and revenue, you’ll need to keep up with convenience store industry trends.

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Technology trends in the retail industry for 2023

iVend

But we’re also seeing exciting technology trends * in the retail industry. iVend Retail Management Suite iVend are leaders in innovation in the retail industry. Five key technology trends in the retail industry for 2023. This level of innovation in the retail industry makes it a very exciting sector place to be in 2023.

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

The change will be a reckoning for the advertising industry.”. One of the most important things companies can do to prepare for these changes is to optimize their first-party data channels, according to Orchid Richardson, SVP of the IAB’s Programmatic & Data Center. ‘An An Opportunity to Rebuild the Ad Industry’.

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