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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Remember, all channels work together. If you need to say more, use preheader text.

Marketing 330
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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. Is it More than Buzz?

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Urb-it announces partnership with Fluent Commerce to offer omni-channel retailers a convenient and sustainable shipping service

Retail Technology Review

Together, Fluent Commerce and Urb-it will allow retailers to craft a seamless and sustainable omni-channel experience for their customers. Green last mile logistics provider, Urb-it has entered into a strategic partnership with leading order management platform Fluent Commerce.

Channel 70
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99% of UK’s top 100 fashion retailers stop marketing to their customers as soon as they have made an online purchase

Retail Technology Review

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.

Fashion 70
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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

The Art of Retail: Balancing Retail Brand Experience In-Store and Online. In today’s retail market, most large brick-and-mortar retailers have a strong online presence. And how can these two combine to form the perfect retail brand experience? Traditional Retail Models. The Full Retail Brand Experience.

Arts 50
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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. As with any successful retail strategy, there are pros, cons, and considerations before fully embracing—or rejecting—D2C. Why Is D2C Popular? All in all, online shopping is popular.

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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

By probing into all of the different social media channels out there, you’ll start to identify how potential customers talk about your product or industry as a whole. A word of caution: make sure your website is clear in communicating that your product or service is not ready to ship. Startup Slack Channel. 10X Slack Group.

Marketing 354