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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

“Instead, they need to understand the nuances of the consumer as an individual — pay close attention to data and analytics — and use that insight to offer the right product and the right experience at the right price in the right places on the right channels.”

Consumer 246
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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

In our BFCM 2022 report, we found that the volatility in ads had encouraged brands to rely more heavily on owned channels like email and SMS, and that these channels were more effective than ever. It’s not only the most popular channel, it’s also the most effective, generating an average ROI of $40 for every $1 invested.

Hobbies 88
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Why Experiential And Omnipresent Retail Will Help Traditional Stores Survive And Thrive

RTP blog

Bridge The Gap Using technology to manage customers across various channels, enabling them to switch seamlessly between online and offline mediums, is one method being used to address this. How can you further engage with them, personalize their experience and make tailored recommendations to them during this visit and in the future?

Retail 150
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10+ E-Commerce Memes On Post-Purchase Experiences

lateshipment

Not just post-purchase or even e-commerce, but most blogs that you sit down to read, either in your leisure time or on the go — tell you two things. And that is post-purchase being a revenue channel of its own when put to maximum use. You can either do this or do not do this. How about something different for a bit?

eCommerce 130
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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory. Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive.

SEO 264
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Retail’s Digital Future

iVend

In store shopping has long been the predominant way to shop, however, online shopping has quickly grown to become the preferred channel for many. Consumer preferences have shifted in response to the pandemic, as many have faced changes in their jobs, income and leisure time.

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Email, SMS, and push marketing for ecommerce in the first half of 2023

Omnisend

At just the right time” messages are more pronounced than ever, making omnichannel marketing on channels that you control exceptionally important. In this article, we’ll explore the performance of these channels and share our recommendations for the rest of the year and beyond. The result? “At of email orders but only 2.6%