Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Why Your YouTube Channel Needs an Audit. YouTube isn’t just a social media platform.

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Channel Social Media SEO Other 309

My Wife Quit Her Job

FEBRUARY 6, 2024

After the sale of his blog, he decided to start a YouTube channel, which he’s managed to grow to 180k subs by defying every best practice. After the sale of his blog, he decided to start a YouTube channel, which he's managed to grow to 180k subs by defying every best practice. Here’s how he did it!

Channel 211

Channel Blog Management Social Media 211

Kissmetrics

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 363

Management Social Media eCommerce SEO 363

Kissmetrics

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. Why Does Reputation Management Matter? Easier said than done!

Definition 362

Definition Management Social Media SEO 362

BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? Types of Social Media Videos. Don’t believe me? About us videos.

Social Media 287

Social Media BigCommerce Demo Events 287

Inflow Insights

JANUARY 24, 2022

With Americans spending an average of four hours a day on social media, it’s increasingly becoming the place customers go to learn about new products and make decisions about what (and whether) to buy. This makes social media critical to the survival of your eCommerce brand. Learn from your organic social media.

Social Media 119

Social Media Customer Loyalty Customer Customer Retention 119

Groove

APRIL 16, 2024

BigCommerce is one of the most popular platforms for creating and managing eCommerce stores. A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

My Wife Quit Her Job

DECEMBER 5, 2022

Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 years to get there. years to get there. Enjoy the episode!

Channel 242

Channel Management Social Media 242

RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. To add to the challenge, the consumer expectations for new products, new styles, new looks and new inspirations are amplified by the pace of social media.

Social Media 150

Social Media eCommerce Retail Apparel 150

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. You can even manage who can access the video.

Social Media 200

Social Media White Paper Channel Conversion Optimization 200

Retail TouchPoints

NOVEMBER 24, 2023

Step Two: Amplify your most impactful content across your social channels. Once you have identified impactful UGC, ratings and reviews, use it to create social media marketing content across your brand’s social channels. What could be more seamless than creating shoppable social media posts from UGC?

Social Media 314

Social Media Events Gifts Consumer 314

ROI Revolution

DECEMBER 14, 2020

This offering would be unique to the social media space, as no other platform has created this functionality. Facebook has reached an agreement to acquire Kustomer, a top-rated omnichannel CRM that enables businesses to effectively manage all customer interactions across channels. Read more here. Learn more here.

Social Media 78

Social Media Omnichannel Channel Operations 78

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. However, managing brand equity is no easy task. Consistent brand messaging, customer engagement, and regular monitoring of brand health metrics form the backbone of successful brand equity management.

Management 147

Management Social Media Customer Loyalty Reference 147

Retail TouchPoints

FEBRUARY 15, 2024

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

Live Chat 263

Live Chat Social Media eCommerce Consumer 263

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

365 Retail

MAY 26, 2023

This article aims to guide UK businesses through the labyrinth of social media branding, helping them to optimise their strategy for better reach and engagement. Social media is a powerful tool – one that offers an unparalleled platform for businesses to connect with their audience, tell their story, and create a unique brand identity.

Social Media 52

Social Media Technology Improvements Information 52

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 190

Social Media B2C Channel SEO 190

ROI Revolution

OCTOBER 13, 2020

Instagram continues to blur the lines between social media and commerce. Advertisers have a significant opportunity to capitalize on this rapidly growing channel. That being the case, Facebook announced that as early as October 12th, it will be phasing out its 28-day click attribution within Ads Manager. Learn more here.

Social Media 78

Social Media Events Consumer eCommerce 78

Ecommerce Platforms

MARCH 5, 2017

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support. What else do you customers want from social media support?

Social Media 136

Social Media Customer Multi-channel eCommerce 136

Retail TouchPoints

MAY 8, 2023

RTP: What impact can the latest iterations of AI play in managing customer engagement during volatile times like now? Creating that kind of virtuous cycle required that all these different pieces be available, so it’s been a combination of consumer demand , tech developments and the pandemic impact of frictionless payment and conversion.

Channel 275

Channel Merchant Services Payment Services Recommendation 275

ChannelAdvisor

NOVEMBER 16, 2021

In Digital Commerce 360’s 2022 Leading Vendors to the Top 1000 Retailers , ChannelAdvisor achieved recognition as the #1 channel management vendor in the industry — for the tenth year in a row. . In the early days of channel management, it was all about connections, product data, inventory quantities and orders.

Channel 85

Channel eCommerce Management Multichannel 85

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Social Media eCommerce Marketing POS 52

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. These AI applications range from optimizing pricing and inventory management to fraud prevention.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

JUNE 9, 2022

Jerutis revealed her thoughts on the unique role that influencers can play in helping brands and retailers manage the supply chain crisis, and best practices she believes they should follow. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Supplies 363

Supplies Social Media Consumer Marketing 363

ROI Revolution

JANUARY 15, 2020

Welcome to the first Social Media Water Cooler of 2020! Instagram’s New Brand Collabs Manager. Brand Collabs Manager , Facebook’s marketplace tool for creators, will now be available to Instagram creators. Forecasts predict the social media platform will see ad revenue soar to $13.9

Social Media 78

Social Media Download Management Information 78

365 Retail

FEBRUARY 10, 2023

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

Channel 122

Channel Consumer Electronics Consumer Electronics 122

ChannelAdvisor

DECEMBER 1, 2022

2 channel management providers in the 2023 Digital Commerce 360 Leading Vendors to the Top 1000 Retailers Report. CommerceHub and ChannelAdvisor solutions help customers expand to new channels, increase product selection, enhance the fulfillment and delivery experience and grow sales and profitability. Download it now.

Channel 52

Channel eCommerce Management eCommerce Technology 52

ChannelAdvisor

DECEMBER 1, 2022

2 channel management providers in the 2023 Digital Commerce 360 Leading Vendors to the Top 1000 Retailers Report. CommerceHub and ChannelAdvisor solutions help customers expand to new channels, increase product selection, enhance the fulfillment and delivery experience and grow sales and profitability. Download it now.

Channel 52

Channel eCommerce Management eCommerce Technology 52

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Many operate through social media platforms, with Facebook and Instagram being top performers.

Social Media 290

Social Media Travel Apparel Clothing 290

ROI Revolution

SEPTEMBER 11, 2019

To make sure you have all the available resources going into the second half of the year, here are the newest social media tools from Facebook, Snapchat, Instagram, and (newcomer) TikTok. With this tool you can filter by market, year, seasonality, channels, and stage of the shopper journey. Holiday Prep: The More the Merrier.

Social Media 60

Social Media Channel Gifts Mobile 60

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. The redesigned Klarna app, Ask Klarna and Ads manager features are currently available in the U.S.

Payment Services 290

Payment Services Social Media Recommendation Consumer 290

Retail TouchPoints

NOVEMBER 5, 2021

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Social media advertising and how to leverage it. What is an integrated digital marketing campaign?

Social Media 306

Social Media Marketing Shipping Costs SEO 306

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. They are essential channels for building a relationship with consumers, but they’re also important avenues for retail merchandising. In the age of social media, shoppers are constantly connected online. What is social selling?

Social Media 52

Social Media eCommerce Merchant Services Payment Services 52

Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints.

Social Media 245

Social Media Customer Beauty and Health Consumer 245