Channel Marketers Need To Become Community Marketers – Here’s How

Forrester eCommerce

A lot has changed in the 25+ years I have spent in the technology channel. channel partners distribution channels - ISVs OEMs & VARs integrated marketing (cross-channel) multichannel selling strategies partner & affiliate marketing partner relationship management (PRM) alliances channel ChannelMarketing Communities ecosystems partners Partnerships

Time To Rethink Channel Incentives And Program Management (CIPM)?

Forrester eCommerce

Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. Channel […].

What I See Coming For The Channel In 2019

Forrester eCommerce

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Private equity will continue its sweep of the channel software space, creating some unicorns along the way.

Channel Data Is A Competitive Differentiator

Forrester eCommerce

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Channel Software Tech Stack (2019) – INFOGRAPHIC

Forrester eCommerce

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication. The channel […].

Follow The ABM Road Map To Recruit The Right Channel Partners

Forrester eCommerce

That includes partner marketing programs, which face two significant challenges today. […]. account-based marketing (ABM) B2B B2B marketing channel partners partner & affiliate marketing partner relationship management (PRM) ABM channel marketing partner marketing

Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Forrester eCommerce

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale

Forrester eCommerce

artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROI

Purchase Attribution: Taking Marketing Attribution Beyond Channels

Zaius

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates.

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

Marketing attribution can be a little intimidating. How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. You have to measure multiple channels. Centralize your marketing data.

IBM Channel Executives Are Frustrated With The Pace Of Partners’ Transformation

Forrester eCommerce

The 1,000-plus partners who packed the MGM Grand Arena heard some great messaging around simplified programs, reduced contractual requirements, and a direct sales team who was finally getting channel religion delivered through its paychecks. channel partners distribution channels - ISVs OEMs & VARs partner & affiliate marketing alliances channel IBM partners PartnerWorld Shadow Channels Think

Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)

Forrester eCommerce

Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. Marketing innovation” and “process,” you […]. chief marketing officer (CMO) marketing & strategy B2B Marketing b2c marketing innovation market imperative Marketing marketing innovation playbook process

Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing

Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

Retail TouchPoints

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively.

Advice on Evaluating New Acquisition Channels from Top D2C Brands

Liveintent

Evaluating new partnership channels can be challenging. Questions like what metrics to pay attention to, how much to spend, and how long to “keep trying” in pursuit of success can make even the most seasoned marketer second-guess their efforts.

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

B2B B2B marketing chief information officer (CIO) chief marketing officer (CMO) demand planning integrated marketing (cross-channel) marketing & strategy marketing technology technologyHere at Forrester, we love all things music.

Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy

BigCommerce

As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing

YouTube Marketing Techniques to Grow Your Video Channel and Your Blog Traffic in 2019

Ecommerce Platforms

You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences. Did you know that it can also be a doorway to YouTube marketing success? Why YouTube Marketing? Image from Renderforest: 40+ Video Marketing Statistics 2018 ).

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The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data

Zaius

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. How AI Continues To Change Omnipresent Omni-Channel Strategies. It totally changes how we market to the consumer.

A True 1:1 Channel: Introducing Service-Led Retail

Zaius

For years in marketing, we’ve set our sights on 1:1 engagement, moving from the dark days of batch-and-blast to segmentation and into truly personalized messages. But meanwhile, the true 1:1 channel has been too often overlooked: service.

Don’t Exhaust Your Email List! Find New Channels Instead

Zaius

Unfortunately, too many B2C brands take this same approach to email marketing. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. Your email list is one of your most valuable marketing tools, and so you have to treat it with care.

Global Marketing Automation Spending Will Reach $25 Billion By 2023

Forrester eCommerce

Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market. In our first Marketing Automation Technology Forecast, 2017 To 2023, we expect global spending on […].

Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders

Forrester eCommerce

Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The marketing automation stage began to grow exponentially around 2008 and has reached critical mass in its first decade. […].

TV Is Dead! Long Live TV! (A Forrester New Wave™ On Cross-Channel Video Ad Platforms)

Forrester eCommerce

advertising advertising agencies age of the customer integrated marketing (cross-channel) media media buying adtech cross-channel Marketing television tv videoIt’s become de rigeur for digital types to claim that traditional TV advertising is fast becoming obsolete.

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Channel loyalty has become a thing of the past.

256: Sunny Lenarduzzi On How To Start A YouTube Channel

My Wife Quit Her Job

Sunny and I met at Social Media Marketing World where we were both speakers and she has over a decade of experience as an award winning video, social media and brand strategist. Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store.

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Customers can purchase from every channel available from Zumiez, and this includes the ability to ship from one store to another. What's your Next Omni Channel Strategy?

How to Decide Which Online Sales Channel to Sell Your Products On

SellBrite

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. For example, some channels use templates to make design simple and to make sure all listings, regardless of the seller, look the same.

Marketing Unboxed: Best Of Season 1

Zaius

After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands.

Web Push Is A Channel For Improving the Customer Experience

Zaius

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. Web push isn’t like email – it’s more invasive, thanks to it’s “real real-time nature,” and marketers need to be more conscious of how and when they use it.

Meet Zam: Your Marketing Assistant

Zaius

If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Why is it so critical for marketers to have easier access to the power of data science?

WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Forrester eCommerce

But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. The idea of online marketplaces is not new. Especially on the consumer front.

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How to Use Voice as a B2C Acquisition Channel

Zaius

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. At the end of the day, you want voice to not only be the channel that provides an exceptional customer experience but one that provides an uplift in conversions.

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Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Get more specific with your marketing.

Four Reasons Why Reddit Is The No. 1 Social Media Platform For Channel Professionals

Forrester eCommerce

channel partners integrated marketing (cross-channel) channel channel marketing channel sales Reddit Shadow Channels Through-Channel

Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

Retail TouchPoints

Marketing analysts in the U.S. are completing work on a project known as “How Marketing Works,” studying historical data across 40 packaged goods companies. But how can marketing analysts identify this effect, and what considerations do brands need to be aware of?

Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Zaius

But is their marketing as high performance as well as their workout gear? Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. The wide distribution of the ads across channels was impressive.

Announce Forrester’s First DMP Wave For Asia Pacific

Forrester eCommerce

advertising B2B marketing B2C marketing data management platforms (DMPs) digital marketing integrated marketing (cross-channel) marketing technology media buying programmatic buying

B2C 283

Podcasts: Your Next Great Marketing Channel, Or Just a Fad?

Kissmetrics

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? As part of their digital marketing, General Electric has started a podcast that works well with the audio format. Do you use podcasts in your own marketing campaigns? Marketing