Retail TouchPoints

APRIL 6, 2022

Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally.

Omnichannel 287

Omnichannel Management Channel Consumer 287

Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. Then, by activating a flexible, omnichannel approach, you can learn who your best audience is. The key is to avoid early mass media investment.

Marketing 317

Marketing Omnichannel Channel Social Media 317

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. It’s about really taking the time and saying ‘no’ to a bunch of other things so you can say ‘yes’ to these important omnichannel things,” he said.

Omnichannel 279

Omnichannel Social Media Mobile Fashion 279

Forrester eCommerce

JANUARY 21, 2021

Last year ended up being a tale of two cities for the channel. With catlike reflexes, the IT channel emptied the laptop supply chain and became […]. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year.

Channel 527

Channel Supplies Customer B2B 527

Retail TouchPoints

OCTOBER 4, 2023

Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales. Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

Optimizely

NOVEMBER 16, 2020

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web.

Channel 195

Channel Omnichannel Download Marketing 195

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 105

Omnichannel Multichannel Payment Services Retail 105

ESW

MARCH 5, 2024

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.

Omnichannel 88

Omnichannel Multi-channel Retail Shipping Costs 88

Retail TouchPoints

AUGUST 2, 2023

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. What that does is it allows you to put that money back into marketing and grow the business.”

Omnichannel 246

Omnichannel Social Media Shopify Shipping Costs 246

Wiser

APRIL 18, 2024

This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Digital Channels and Consumer Engagement The rise of digital channels has significantly impacted consumer engagement and sales, particularly in baby and shave care products.

Channel 78

Channel Management Social Media eCommerce 78

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans.

Omnichannel 146

Omnichannel Marketing Shipping Merchant Services 146

Omnisend

MARCH 4, 2020

Ever since we added SMS to Omnisend in 2018, we’ve seen growing interest in this channel. More and more brands are turning to text messaging to engage their shoppers in a more personal way.

Omnichannel 202

Omnichannel Marketing eCommerce Marketing Channel 202

Omnisend

MARCH 23, 2020

Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond. Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

Omnichannel 142

Omnichannel Marketing eCommerce Marketing Channel 142

Retail TouchPoints

MARCH 28, 2022

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. MINISO controls the entire value chain, from product design to marketing and sales.

Omnichannel 246

Omnichannel Toys Supplies eCommerce Platforms 246

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 523

Channel Technology Customer Experience B2B 523

Retail TouchPoints

DECEMBER 13, 2021

Google’s Cloud division currently captures the third-largest market share among providers, after Amazon Web Services and Microsoft Azure. I think people are getting tired of using the word omni — it’s really “channel-less.” The cloud computing sector is incredibly competitive, dominated by the biggest names in tech.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

MARCH 17, 2023

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

Marketing 264

Marketing Omnichannel Social Media Customer Experience 264

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

JUNE 23, 2020

The retailer hopes to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores. The company will leverage Emarsys to improve its ability to serve content at the right time and in the right channel, and build loyalty with customers.

Customer Data 290

Customer Data Omnichannel Customer eCommerce 290

Optimizely

APRIL 1, 2020

With native messaging apps enabled on cell phones, our shoppers are opening up new communication channels and many are inviting brands to engage with them. We can no longer overlook the importance of SMS messaging in Marketing. We’re excited to let you know that you can get started with this new channel today. Let us know!

Omnichannel 195

Omnichannel Demo Channel Marketing 195

Retail TouchPoints

FEBRUARY 2, 2024

The exact definition of unified commerce, and in particular its relationship to the idea of “omnichannel,” varies depending on who you ask. Some see it as the next evolution of omnichannel, others as the technical underpinnings that make true omnichannel experiences possible. They just want what they want when they want it.

Omnichannel 317

Omnichannel Payment Services Technology Banking 317

Retail TouchPoints

MARCH 5, 2021

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. Taking a Long View to Optimize Marketing Spend.

Omnichannel 261

Omnichannel Channel Shopify Operations 261

Forrester eCommerce

JANUARY 11, 2019

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Channel 415

Channel Customer Multichannel Customer Experience 415

Salsify

MARCH 16, 2021

Omnichannel marketing is when brands communicate with consumers across the many channels available today using unified, targeted messages and imagery to create effortless, seamless channel-to-channel interactions.

Omnichannel 78

Omnichannel Marketing Channel Consumer 78

Retail TouchPoints

NOVEMBER 3, 2023

One of the most notable ways was a change in the brand’s advertising philosophy: “The days of producing that one, perfect ad are essentially over, especially as it relates to performance marketing,” said Preis. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 278

Channel Apparel Customer Marketing 278

Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. Kroger’s data arm is known for its detailed customer insights and omnichannel sales reporting.”

Retail 311

Retail Omnichannel Consumer Channel 311

Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. But how do you do it effectively?

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Salsify

JUNE 1, 2023

Explore the basics of channel segmentation as well as some tips and tricks for consumer market segmentation to help you effectively reach your audience.

Channel 147

Channel Consumer Marketing Omnichannel 147

Retail TouchPoints

OCTOBER 5, 2021

With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected. Jared Blank is the Chief Marketing Officer at VTEX.

Omnichannel 287

Omnichannel Customer Loyalty B2C B2B 287

Optimizely

JUNE 27, 2017

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. And you can understand how your campaigns are performing in terms of something other than channel metrics.

Channel 191

Channel Jewelry Marketing Customer Loyalty 191

Retail TouchPoints

NOVEMBER 11, 2021

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels. Blueshift’s SmartHub CDP aims to merge the benefits of both CDPs and campaign management platforms.

Omnichannel 147

Omnichannel Customer Retail Customer Data 147

Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. appeared first on Zaius.

Omnichannel 150

Omnichannel B2C Channel eCommerce Marketing 150

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

Fulfillment 289

Fulfillment Shipping Costs Omnichannel Retail 289

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

Dynamic Action

DECEMBER 15, 2023

Summary In the evolving retail landscape, developing a strategic omnichannel approach is crucial to remain competitive. 81% of consumers expect brand consistency across channels, underscoring the pivotal role of omnichannel experiences in retail.

Omnichannel 62

Omnichannel Retail Social Media Demo 62

Retail TouchPoints

MAY 20, 2022

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. But Ken Natori wasn’t a fashion executive, and that made him the perfect fit to lead the transformation of this designer label into an omnichannel brand. “My

Omnichannel 274

Omnichannel Department Stores BigCommerce Fashion 274