Embracing mobile commerce: 6 ways to optimize


It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? Mobile Commerce

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People Matter; Marketing Channels Don’t


What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. Instead, you need to shift your focus from “which channel should we optimize next?”

A very mobile Christmas?

Steve Dennis

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store.

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Creating a Mobile App For The Omnichannel Shopper


Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel.

Using Mobile Push to Better Engage Customers on Your App


Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ”

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Increase Customer Engagement With Mobile Apps


Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.)

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How Omni-Channel is Transforming Showrooming


How Omni-Channel is Transforming Showrooming. Modern retailers embrace showrooming as part of their omni-channel retail strategy. Omni-channel retail provides a seamless shopping experience. Omni-channel retail has transformed showrooming. Mobile Purchases.

The Importance Of Adopting An Enterprise Mobile Lifestyle Strategy

Retail TouchPoints

But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy?

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Get Shoppers to Stop Browsing and Buy on Mobile


On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

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Convince Shoppers Not to Just Browse, But Buy on Mobile


On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges


Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Channel loyalty has become a thing of the past.

Channel Advice Episode 5: Optimizing Mobile Strategy With Google


We’re back with another episode of Channel Advice , a video series where industry experts take on your most pressing e-commerce questions (in less time than it takes to write an email!). Specifically, to answer the question, “How should I optimize my mobile strategy on Google?”.

5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.”

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3 Ways to Reengage Mobile Shoppers With Push


Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts.

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How to Use Voice as a B2C Acquisition Channel


When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. Is it on your website or mobile app? At the end of the day, you want voice to not only be the channel that provides an exceptional customer experience but one that provides an uplift in conversions. With the right data, you can make sure to optimize this channel and continually improve your customer experience.

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Get Ready To Activate Marketing Campaigns With Mobile Wallets

Forrester eCommerce

In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.

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The Omni-channel Functional Test Automation 2018 Forrester Wave Is Out.

Forrester eCommerce

age of the customer agile application development & delivery mobile application development testing & quality assurance Agile Agile + DevOps Automation Functional Testing Testing Testing ToolsSee why the 15 providers selected matter most in our 2018 wave and how they stack up.

What is Omni-channel Brand Intimacy?


What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. Lets compare this with omni-channel brand intimacy.

Mobile Goes Way Beyond Conversion


Mobile is at the center of retail growth, but before your business can harness it you need to first understand how customers are using their devices to interact with brands. Mobile is Transforming E-Commerce Mobile is the number one way that brands and their customers interact.

Pickup Innovations:  Purolator Mobile Quick Stop


Pickup Innovations: Purolator Mobile Quick Stop. It is called the Mobile Quick Stop, and it brings fresh new options to the retail market. What is the Purolator Mobile Quick Stop? Shoppers can opt to have their merchandise delivered to the ‘Mobile Quick Stop’ address.

Web Push Is A Channel For Improving the Customer Experience


Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap.

How to Prep for Mobile Commerce in 2018


But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Mobile Commerce is Taking Over Ecommerce. Simplifying mobile payments.

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3 Steps To Mobile Mastery: Grab Attention, Leverage Influencers, Integrate Smart Devices

Retail TouchPoints

3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. Sarah Personette, VP of Global Business Marketing at Facebook , shared that 40% of mobile web site visitors leave at three seconds of delay.

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6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair. When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. How to Adopt This Omni-Channel Strategy for Your Own Business.

Channel Advice Episode 6: Chinese Consumers and ‘The New Retail’


Welcome back to another episode of Channel Advice, our video series aimed at answering some of your most pressing e-commerce questions by some of the industry’s foremost experts. ” Are you just now hearing about Channel Advice ? Episode 5: Optimizing Mobile Strategy with Google.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits


That same grandchild, on the other hand, might spend weeks parsing smartwatch reviews, adding, then abandoning items in their cart on both mobile and desktop, before finally purchasing because of an enticing email offer. What is omni-channel retail? No 2 Channels Have The Same Strategy.

How Businesses Can Prepare For The Evolving Commerce Landscape

Retail TouchPoints

So you go to the retailer’s app or mobile site, scan the barcode and find the sweater in your size. This may sound futuristic, but this scenario is possible today largely because of the power and growing ubiquity of mobile. Brad Brodigan PayPal multi-channel mobile commerce

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Can You Do Omni-Channel Order Management Manually?


Can You Do Omni-Channel Order Management Manually? You know, omni-channel order management, POS systems, and other supply chain tech topics. What Does Omni-Channel Order Management Give me? . That’s what it takes to truly run omni-channel operations.

Make mobile the cornerstone of eCommerce personalization efforts


By now, merchants are well aware that mobile eCommerce is central to the […]. The post Make mobile the cornerstone of eCommerce personalization efforts appeared first on The Omni Channel. eCommerce RTI eCommerce Personalization mobile ecommerce personalization

Omni-channel OMS – A Requirement for Consumer Satisfaction


Omni-channel fulfillment has become a consumer expectation. A powerful Order Management System (OMS) with advanced omni-channel capabilities is at the top of the requirements list for these companies. 1 The demand for omni-channel fulfillment is here to stay.

Mobile eCommerce Trends & Strategies for 2019


Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile strategy that makes sense for them. To help, we've outlined three mobile eCommerce trends to watch, as well as included considerations for a successful mobile strategy. Mobile eCommerce Trends. Anticipate Omni-Channel Shoppers. Apps vs Mobile Websites.

Banks: Your Customers’ Cross-Channel Experiences Are Shoddy (Or Worse)

Forrester Omnichannel

I had just encountered one of the broken or inadequate cross-channel experiences that millions of customers face every year. Forrester defines cross-channel behavior as any instance in which a customer or prospect moves from one touchpoint to another when completing an objective.

Five Priorities to Make the most of Mobile Commerce in 2018


Years of predictions finally became reality this holiday season, with mobile activity playing […]. The post Five Priorities to Make the most of Mobile Commerce in 2018 appeared first on The Omni Channel.

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The UK Continues to be Omni-channel Royalty for a Succession of Reasons


The UK Continues to be Omni-channel Royalty for a Succession of Reasons. OrderDynamics’ Omni-2000 research reviews 2000+ global retailers to discover the shopper’s view of retail’s omni-channel offerings. Today, shoppers use multiple channels when they shop.

Cyber Five Mobile Recap


As we mentioned in our post yesterday , mobile is the big winner for the Cyber Five with nearly 73% of traffic on the ChannelAdvisor platform coming through mobile devices (a big jump from 2015’s 62%) and 46% of orders (versus 2015’s 40%). And we’re off!