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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing. Key Takeaways.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales. The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement.

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges.

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Shopify POS Go Aims to Expand Retailer Selling Reach

Retail TouchPoints

Ecommerce platform Shopify is now aiming to help retailers sell anywhere through its unified POS Go all-in-one retail hardware device for omnichannel sellers. This latest addition to Shopify’s offerings relies on the company’s point-of-sale software, which is designed to allow retailers to sell online and offline.

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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels.

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Criteo Acquires Brandcrush to Create Holistic Retail Media Solution

Retail TouchPoints

Commerce media company Criteo has acquired Brandcrush , a platform that enables the buying and selling of retail media activations, including those in offline channels like stores.

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Vitamin Shoppe Deploys Mobile-First POS and Unified Promo Solutions

Retail TouchPoints

The Vitamin Shoppe will update its point-of-sale and promotions capabilities chainwide with solutions from Jumpmind. This will enable the creation and execution of innovative promotion types, along with unified promotional execution across all of our direct-to-consumer channels, enhancing customer engagement.”

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