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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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What is Programmatic Buying For PPC?

Kissmetrics

You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Programmatic buying is supported on numerous ad networks and marketing channels. A PPC campaign can lead to thousands of impressions and clicks. Let’s say you sell tech products, like an iPhone.

PPC 277
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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110
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PPC Management Software for eCommerce: Is It Worth It?

Inflow Insights

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

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How Offline Conversion Tracking Led to 74% Increase in PPC Revenue: Case Study

Inflow Insights

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. This seasonal nature was already reflected in our team’s PPC strategy.

PPC 106
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The Best Luxury Marketing Strategies

Kissmetrics

But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Digital channels will be essential for luxury brands going forward. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. One option is a brand app.

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Instead, we recommend conversion tracking with individual users. Evaluating eCommerce Conversion Rates by Channel. Traffic Channels. The solution?

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