Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Kissmetrics

NOVEMBER 23, 2020

Suddenly you notice that none of your social media activity seems to be showing up at all. That way, other social media users don’t suffer from spam because they can’t see it. And since the algorithms are the property of social media companies, it’s not in their best interest to reveal everything about them publicly.

Social Media 363

Social Media Other Definition Information 363

Groove

MARCH 30, 2020

Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience. The ultimate goal of any social media community is to increase consumer trust among your brand. Social Media Branding. Use automation, but not for everything.

Social Media 195

Social Media Customer Loyalty Consumer Recommendation 195

BigCommerce

AUGUST 8, 2017

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Media 315

Social Media Beauty and Health Multichannel eCommerce 315

BigCommerce

FEBRUARY 27, 2018

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Traditionally , word of mouth marketing was spread from one person to another based on recommendation. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy.

Social Media 410

Social Media Marketing Payment Services Reference 410

Retail TouchPoints

MARCH 16, 2022

Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that connect Macys.com, the Macy’s app, social media and brick-and-mortar stores. Style Crew members will be able to share shoppable videos and photos through their social and digital channels.

Recommendation 298

Recommendation Social Media Demo Omnichannel 298

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Why Your YouTube Channel Needs an Audit. YouTube isn’t just a social media platform.

Channel 309

Channel Social Media SEO Other 309

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

APRIL 24, 2023

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 286

Social Media Electronics Accessories Clothing 286

Kissmetrics

JULY 29, 2021

In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the site. That means if you want to get more eyes on your YouTube content, it’s in your interest to understand how YouTube recommendations work. using the platform.

Recommendation 274

Recommendation Channel Other Subscription 274

Kissmetrics

FEBRUARY 3, 2018

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. We spend an average of 2 hours and 15 minutes on social media each day, which accounts for one-third of our online time , and twice as much as any other activity.

Social Media 225

Social Media Mobile Channel Games 225

ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

Social Media 78

Social Media SEO Marketing Multi-channel 78

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Retail TouchPoints

MAY 8, 2023

This has been the more recommendation-style AI, things like “Here’s what you need to complete the set” or offering the next best product recommendation, which can help drive incremental value and loyalty. Affronti: At Salesforce we’ve been using AI to support digital merchants, especially via Commerce Cloud, for over a decade.

Channel 267

Channel Merchant Services Payment Services Recommendation 267

Smile.io

MARCH 16, 2023

If you ever Googled something you’re thinking of buying, you may have noticed ads popping up for that item on your social media feeds and the websites you visit. Commerce, social media, and how we interact with a brand have all become more connected than ever. It’s estimated that there are 4.74 That is 59.3

Social Media 59

Social Media Omnichannel Channel Customer 59

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 190

Social Media B2C Channel SEO 190

ROI Revolution

NOVEMBER 16, 2020

As the channel tries to stay relevant with users and advertisers alike, this exciting new placement will likely capture new interest and investment. Beyond that, Pinterest added recommended merchants to searches based on the product category to facilitate brand and product discovery. Learn more here. Learn more here.

Social Media 78

Social Media Mobile Recommendation Online Retail 78

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine.

Payment Services 290

Payment Services Social Media Recommendation Consumer 290

Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

OCTOBER 23, 2023

Because consumers are gravitating to digital channels and platforms to seek out these moments of joy, brands have a new, dynamic vehicle for connecting with consumers, cultivating passionate communities and creating innovative experiences using technology. That’s what makes the category so special.” Many campaigns have showcased E.l.f.

Technology 277

Technology Social Media Consumer Games 277

Ecommerce Platforms

MARCH 5, 2017

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support. What else do you customers want from social media support?

Social Media 136

Social Media Customer Multi-channel eCommerce 136

Email Audience

JUNE 8, 2022

Have you been hunting for the best social media scheduling tools to grow your business in 2022? Managing social media tasks takes skills, time, and effort from your team. A solid social media calendar can help bring structure. Plus, you might need a competent social media scheduling tool.

Social Media 59

Social Media Channel Article Management 59

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Social commerce opens a two-way communication channel between your brand and potential shoppers.

Social Media 294

Social Media Consumer Electronics Electronics Channel 294

Retail TouchPoints

SEPTEMBER 27, 2023

The ways customers move across channels at different points of the shopping journey. For example, social media was cited as the top touch point ( 40% ) for driving awareness. Advertising, and information in general, is so ubiquitous now that people are constantly filing it all away in their head.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. Recommendation is a never-ending battle for accuracy and timeliness. Online retail is a competitive scene.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

JUNE 16, 2022

The solution aims to enable retailers to activate their data so they can put the right messages and recommendations in front of each individual shopper through text. Bluecore has launched Bluecore Mobile, a tool designed to replace blast messaging with personalized communications on mobile devices.

Mobile 264

Mobile Social Media Retail Channel 264

Retail TouchPoints

NOVEMBER 30, 2021

Sometimes people consider “social commerce” to be “brands advertising on social media” or “using influencers to encourage sales of a product.” Truthfully, social commerce is neither of these. It’s been estimated that these casual recommendations represent trillions of dollars in retail sales each year.

Social Media 256

Social Media Marketing Customer Multi-channel 256

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

Social Media 307

Social Media Clothing Recommendation Fashion 307

BigCommerce

SEPTEMBER 12, 2017

A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase. It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Typically, omni-channel retailers aren’t startups.

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Retail TouchPoints

JUNE 10, 2022

Think about why younger shoppers liked these tools, add in what appeals to them in other channels today, and use this information to inform your initial metaverse adoption strategy. Those younger generations are very eager and willing to spend their money digitally through online platforms and social media.

Social Media 278

Social Media Channel Technology Travel 278

retailnext

JANUARY 30, 2020

Social media contests used to be something that was only reserved for large corporate brands. Now, small- and medium-sized businesses are using social media contests to effectively grow their marketing channels, increase sales and boost customer acquisition. Benefits of a Social Media Contest.

Social Media 80

Social Media eCommerce Games Events 80

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Many operate through social media platforms, with Facebook and Instagram being top performers.

Social Media 290

Social Media Travel Apparel Clothing 290

ROI Revolution

FEBRUARY 19, 2020

Also highlighted in February’s Social Media Water Cooler are successful stats from Pinterest and Snapchat. ” to “Will you recommend my products to a friend?” million users, to become the third largest social media platform in the United States. million , passing Snapchat’s 80.2

Social Media 78

Social Media Information Recommendation Channel 78

ROI Revolution

NOVEMBER 13, 2019

Let’s start November’s Social Media Water Cooler with a social media advertising term you should know! Our SMA experts at ROI Revolution recommend that if you’re looking to expand internationally, WhatsApp may be the tool for you. Click here for past editions of the Social Media Water Cooler.

Social Media 84

Social Media Presentation Information Mobile 84

Lemonstand

JANUARY 4, 2018

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. To give you an idea, there are 1.9 Also, no item can be over $200.

Social Media 65

Social Media Channel Clothing Fashion 65

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 306

Social Media Retail Events Channel 306