The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

Kissmetrics

The same logic applies to your social media strategy. But are you just going through the motions without considering how you can use social media to improve conversion rates? Double Down on One (or Two) Channels That Work For You– And Share Videos. Social Media

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. Get a Free Social Advertising Evaluation.

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. We are at a stage where social media communication can dictate trends to consumers.

7 Social Media Trends to Watch and Capitalize On in 2018

Kissmetrics

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers.

Using Social Media for Customer Service

Ecommerce Platforms

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support.

Connecting Social Media and Business Strategy

Guidance

Social media is a central feature of the online experience. Why You Can’t Ignore Social Media According to Common Sense Media, today’s young people are spending almost a third of their day on Facebook, Instagram, Snapchat and similar social media platforms.

How to Sell More Products Across Different Social Media Channels

SellBrite

Despite what some may tell you , social media for business is not dead. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way that you have in previous years.

O2O: 4 Easy Ways To Drive Online to Offline Store Visits Via Social Media

Kibo

As online mobile shopping grows, omnichannel retailers should take advantage of social media’s […]. The post O2O: 4 Easy Ways To Drive Online to Offline Store Visits Via Social Media appeared first on The Omni Channel.

How to Save 50% Per Social Media Video Campaign Impression [Video Template Included]

BigCommerce

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? What is Social Video Marketing?

How Social Media Influencers Can Destroy Community

Smile.io

In a survey, 93% of marketers planned to put over $10k into influencer marketing channels this year, making influencers one of the fastest growing trends for marketing ad spend. Chances are that you and your business have considered influencer marketing.

Four Reasons Why Reddit Is The No. 1 Social Media Platform For Channel Professionals

Forrester eCommerce

By Jacob Basseches and Jay McBain As of June 2018, Reddit surpassed Facebook to become the US’s most-visited social media platform.[1] channel partners integrated marketing (cross-channel) channel channel marketing channel sales Reddit Shadow Channels Through-Channel

Using Your eCommerce Social Media Strategy to Increase Sales

Prisync

Especially if you haven’t considered social media as a viable way to increase your revenue. If you want to be present in the online world across multiple channels, it’s now possible and in fact, highly encouraged. Social networks are visited by tens of millions of people.

Competitive Intelligence Series: Analysing your competitors through social media analysis

Prisync

Social media analysis needs to be a crucial part of your e-commerce strategy because it enables you to perform different tasks that could be of advantageous for your own business. One of the most important reasons is to understand the social media strategy of your competitors.

The Top 5 Mistakes People Make with Social Media Marketing

ChannelAdvisor

Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth. We’re going to visit the top five mistakes brands that are new to social media (and some that aren’t so new) make and discuss what they can do to fix them.

Navigating The Evolving Social Media Landscape

ChannelAdvisor

Get Connected: The 2017 Social Landscape from ChannelAdvisor. Keeping up with social media isn’t easy. We can say with utmost confidence that the only constant in social media lately has been change, making everyone’s lives just a little more hectic. 2016 was a big year for social media. It was the year that the lines between social media platform and video hosting platform blurred forever.

Four Ways To Inspire And Delight On Social Media This Holiday Season

Kibo

The influence of social media on commerce is now undeniable, even if the […]. The post Four Ways To Inspire And Delight On Social Media This Holiday Season appeared first on The Omni Channel.

Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping.

17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

Kissmetrics

What makes this channel different from other marketing methods like email marketing is the results. I can leverage one of my marketing channels by combining it with another. This is another case of using two different channels to get information and engage your users.

Email Marketing Vs. Social Media Marketing: What do Millennials Respond to Most?

Powerinbox

Before there was Myspace, Facebook, or any other social media channel there was e-mail. When social media channels began growing in popularity—marketers were naturally all over it. Digital marketers use email and social media to reach larger audiences.

People Matter; Marketing Channels Don’t

Zaius

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. Instead, you need to shift your focus from “which channel should we optimize next?”

Move Beyond Email Marketing in Ecommerce

Zaius

Email has reached a saturation point as a channel. If you’ve only invested in email marketing, you’re not only missing out on massive revenue opportunities from other channels, you also risk losing business by annoying customers with overwhelming amounts of emails. Another channel to use instead of sending an email is push notifications , which you can either send on the web, through your mobile app, or via text message. Get creative on social.

Should Retailers Steer Clear Of Facebook After The Cambridge Analytica Scandal?

Retail TouchPoints

Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission.

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Channel loyalty has become a thing of the past.

How Do You Handle Revenue Blind Spots?

Bryan Eisenberg

This has only become more challenging as consumers and companies move between channels – offline to online and back. Ad Continuity Advertising Continuous Improvement Customer Experience Ecommerce Landing Page Marketing marketing keynote Optimization Revenue Blind Spots Scent Social Media SpeakingCompanies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it.

Who Pinned It Best? 3 Steps For Retailers To Win At Pinterest Marketing

Retail TouchPoints

With so many posts about exercise routines, top recipes and house cleaning tips, how can an independent retail store or small chain utilize this channel to drive interest, provide helpful resources and ultimately promote merchandise?

5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it)

Kissmetrics

In 2018, if your social media strategy isn’t working in conjunction with your content strategy, you’re falling behind the curve. There’s a reason 10% of professional marketers report social media marketing as the strategy most likely to yield big rewards in 2018.

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Are McDonald’s ‘Snaplications’ The Next Hip Hiring Tactic?

Retail TouchPoints

Brands have leveraged social networks for customer engagement, brand awareness and even selling for years now, but a certain fast food giant is testing a new function: hiring. Also, as the social channel-of-choice changes, will it be difficult for McDonald’s to keep up?

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

Through the upcoming integration, BigCommerce customers will soon see Instagram as an option in the BigCommerce Channel Manager, allowing you to sync your product catalog with Instagram. 5X — Instagram growth rate compared to overall social network usage in the U.S.

Don’t Exhaust Your Email List! Find New Channels Instead

Zaius

That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. We’re not saying you should stop sending your customers marketing emails entirely — merely that you shouldn’t rely on email as your only channel of communication. How do I find the right channels to engage?

Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned

Kissmetrics

My YouTube channel. Since inception, my YouTube channel has generated 7,627,060 views. Let’s dive into my search traffic: As you can see, I rank for terms like SEO, digital marketing, social media marketing, etc. Engage with your audience – YouTube is a social website.