CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

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Forrester eCommerce

JUNE 13, 2022

Elucidate Subscription-Based Hardware Offerings Public cloud innovations influence your technology decisions in many ways. I receive many client calls around evolving subscription-based hardware, and those discussions reveal their confusions. Cloud pricing is shaping the pricing for on-premises data center infrastructure.

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BigCommerce

MARCH 30, 2018

Don’t even say it out loud: Subscription boxes are not dead. Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In 2011, subscription brands made an estimated $57,000,000.

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Retail TouchPoints

MARCH 20, 2024

MNTN has fully integrated with Rockerbox , allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform.

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365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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GetElastic

SEPTEMBER 7, 2021

Just a few weeks after the unfortunate vitamin aisle experience a friend told me about a vitamin subscription company called Ritual. While the onboarding experience was fantastic, the subscription component is even better. All thanks to eCommerce subscriptions. The History of Subscriptions. And, I'm not the only one.

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RTP blog

AUGUST 17, 2018

The subscription economy has been making waves since 2010, when Birchbox debuted a subscription box that quickly gained popularity. In the evolving world of subscription retail, customer relationships are crucial, and innovative companies need to develop forward-looking skill sets to survive and thrive amid the competition.

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Omnisend

OCTOBER 16, 2023

Reading Time: 9 minutes Many people fear that adding an email subscription plugin to their WordPress site is a complicated affair. The truth is, adding an email subscription plugin to your WordPress site is a simple and affordable way to grow your audience. This article unveils 10 of the best email subscription plugins for WordPress.

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Ecommerce Platforms

JANUARY 13, 2022

Convenience is the name of the game for online subscriptions. They want access to an infinite supply of streaming channels instead of having to purchase a movie every night. Many online consumers even seek out dozens of subscription offerings to streamline everything in their lives, from cooking to cleaning, and razors to gift giving.

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GetElastic

DECEMBER 1, 2021

So it’s no surprise that after the COVID-19 stay-at-home measures were implemented, the demand for online subscription services spiked. As such, it is a great time for retailers to enter the market and add subscriptions services to their existing physical products or simply start from scratch. Why’s that you may ask?

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FastSpring

DECEMBER 3, 2020

Essentially, that’s the beauty of subscription business models. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. In a recent study , Zuora found that 71% of adults across 12 countries have subscription services. What is subscription marketing?

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Smile.io

AUGUST 8, 2023

Subscription-based companies have earned a spot in taking ecommerce companies further and truly becoming direct-to-consumer brands. million active subscribers and discovered that the average subscription customer held over 4 total subscriptions—a 14% increase since 2021.

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ESW

APRIL 3, 2023

As we headed home, we reflected on key topics and trends that are poised to shape the landscape for brands with DTC channels. To meet that demand, retailers and brands with DTC channels cannot depend on ecommerce sites alone. Brands must know their target customer and which channels that customer prefers.

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ESW

AUGUST 3, 2020

It’s been over a year since we first analyzed the rise of eCommerce subscriptions , and a lot has changed. Subscription services exploded, eCommerce adoption increased. This article explores the current state of the eCommerce subscription economy, the impact of COVID-19 and the opportunities still available to DTC brands.

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Subscription eCommerce Payment Services Food and Beverages 103

Ecommerce Platforms

AUGUST 22, 2022

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

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Retail TouchPoints

SEPTEMBER 6, 2023

Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. As per a fact sheet recently published by the FTC , the proposed rule change takes things a step further by mandating the subscription cancellation process be as simple as the sign-up process.

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GetElastic

JANUARY 30, 2019

The company recently launched Coyuchi for Life, the first sustainable subscription model for home textiles. As a company with a target audience of 30-50-year-old females, their subscription service allows the environmentally-conscience consumer the ability for newness with their sustainable and renewable products. Enter Coyuchi.”.

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Smile.io

OCTOBER 18, 2023

Subscription-based products have grown in recent years, truly becoming (DTC) direct to consumers. Virtually every brand in every industry has some form of offer to turn your one-time purchases into a monthly subscription.  By making recurring purchases easier, subscription services have made shopping convenient again.

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GetElastic

AUGUST 29, 2019

You might be if you haven’t expanded your sales to include subscription-based ecommerce, delivering products on a recurring basis to your most loyal fans. Securing this almost guaranteed recurring revenue is tricky, and subscription boxes come with plenty of challenges you need to avoid. . Poor customer service. Delayed fulfillment.

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Optimizely

OCTOBER 10, 2018

The popularity of subscription boxes isn’t slowing down. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. We grow organically.

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365 Retail

FEBRUARY 18, 2022

Enter the rise of the subscription box. As a result, subscription box delivery services rose significantly during the pandemic. According to Barclaycard’s latest research , Brits have become “a nation of super subscribers,” with a typical seven subscription services per household. stop, emerging purchasing channel?

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Liveintent

JUNE 13, 2022

” We caught up with Stenberg to get his insights on the growth of email newsletters, threats of subscription fatigue, and the key to driving audience engagement. ” What do you say to those who believe subscription fatigue is bound to happen? . As an opt-in channel, email is also a rich source of audience data.

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Retail TouchPoints

APRIL 3, 2023

Like many retail and CPG brands, Myos Pet taps into a combination of channels, from email to social media and SMS, to engage with its customers. When you think about people willing to opt-in to a text channel, they’re usually more engaged than someone on your email list. For example, subscriptions are a key growth channel for Myos Pet.

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Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. The growth of retail media networks (RMNs) in recent years has been impressive.

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Rishi Rawat

SEPTEMBER 22, 2018

1: Are you a brand that has a fair amount of new content being created on your Youtube channel? 2: Looking to increase channel subscriptions by 5%? Then make 1 tweak to your YouTube channel URL:

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Channel Subscription Article 79

SellBrite

MAY 17, 2019

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. There’s only one problem: Some online sales channels offer design templates and fulfillment outsourcing while others offer product auctions and multiple pricing options.

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Channel WooCommerce Shipping Costs Social Media 129

Retail TouchPoints

SEPTEMBER 13, 2022

Both subscriptions include the cost of an All Access Membership and unlimited access to Peloton’s entire library of live and on-demand classes. The Peloton Bike+ and All Access Membership subscription is $119 /month and $1,595 to purchase the bike after 12 months.

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Subscription Retail Accessories Apparel 263

OracleBlogs

MAY 28, 2020

To help retailers shift into a new way of retail, the Oracle Retail Learning Subscriptions deliver an effective online learning program that employees can take at home or the office. The 30% off $297/per user for 1-year subscription promotion ends on May 31, 2020. Stores and Commerce Learning Subscription.

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Subscription Merchant Services Retail Omnichannel 59

Groove

APRIL 1, 2022

Ensuring your store’s capability of fulfilling orders on multiple channels is pivotal to selling consumer packaged goods online and increasing revenue. The number one way to ensure your business is capable of fulfilling multi-channel orders is by keeping an accurate track of inventory across all channels.

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Merchant Services Consumer Shipping Costs Drop Ship 195

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Here are some valuable assets included at no extra cost in a Klaviyo monthly subscription that are not included in a MailChimp subscription: Unique coupon codes. Reach Customers On Any Channel.

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Retail TouchPoints

AUGUST 24, 2022

Prior to this partnership, Peloton products were sold exclusively through the brand’s own ecommerce site, inside sales channels and showroom. This collaboration will enable Peloton to expand its distribution and engage millions of Peloton Members (and prospective Members) in a new channel for the brand.

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Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 Having a unified view of your customer matters because retail buying journeys don’t take place on one channel. billion in digital spending in 2022 alone. Value proposition.

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Liveintent

DECEMBER 10, 2019

Below, a handful of our successful D2C retail clients share what metrics they pay the most attention to when they’re evaluating new direct-to-consumer sales channels. The post The Metrics That Matter Most When Evaluating New Direct-To-Consumer Sales Channels appeared first on LiveIntent Blog. Prioritize first-order value ….

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Liveintent

MARCH 31, 2020

To survive and scale growth, brands will have to diversify their marketing strategies and start testing new channels. Just look at Quip, a Brooklyn-based company that provides subscription-based oral care products and online dental services. Measuring the success of a new channel. Scaling to offline marketing channels.

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Channel Document Magazine Subscription 90

Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. You’ll also learn which channels you can reach them on and what messaging resonates best with them. The key is to avoid early mass media investment.

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ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

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Retail TouchPoints

JULY 26, 2022

“These tech investors were savvy at raising money and savvy at digital marketing, but we always believed that kind of growth was overrated — a lot of companies pour money into media channels to grow top line, but do they really have lifetime value? Do their customers really keep coming back?

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