Channel Software Tech Stack (2019) – INFOGRAPHIC

Forrester eCommerce

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication. The channel […].

Follow The ABM Road Map To Recruit The Right Channel Partners

Forrester eCommerce

account-based marketing (ABM) B2B B2B marketing channel partners partner & affiliate marketing partner relationship management (PRM) ABM channel marketing partner marketing

New technologies revolutionising the omni-channel experience

Retail Technology Review

A strong omni-channel B2B customer strategy is vital for many manufacturers these days, but it must go beyond simply ensuring the online experience matches the offline experience, to fully support the buyer throughout the entire, often complex sales process – however they choose to buy, says Michiel Schipperus, CEO, Sana Commerce

How Digital Experience Platforms (DXP) Help Brands Create Memorable Experiences (Through Multiple Customer Channels)

BigCommerce

You celebrate on… Ecommerce TechnologyYou’re watching a basketball game on your favorite sports app. Your favorite player hits a game winner.

Games 173

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way.

Technology & Electronics Ecommerce Site Design

BigCommerce

Selling technology is hard. This means that technology sellers online must carry a wide swath of items at various price points, and be able to negotiate for the bigger deals. Here is how 4 various technology sites optimize for price, products and profitability.

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Channel loyalty has become a thing of the past.

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Customers can purchase from every channel available from Zumiez, and this includes the ability to ship from one store to another. What's your Next Omni Channel Strategy?

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

B2B B2B marketing chief information officer (CIO) chief marketing officer (CMO) demand planning integrated marketing (cross-channel) marketing & strategy marketing technology technologyHere at Forrester, we love all things music.

Announce Forrester’s First DMP Wave For Asia Pacific

Forrester eCommerce

advertising B2B marketing B2C marketing data management platforms (DMPs) digital marketing integrated marketing (cross-channel) marketing technology media buying programmatic buying

B2C 222

Leveraging Advances In Technology To Deliver Delight

Retail TouchPoints

Retailers that are embracing the rapidly advancing artificial intelligence, automated personalization technologies and machine learning are positioning themselves for the future.

How to Use Voice as a B2C Acquisition Channel

Zaius

You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. Here’s how you can start to plan for the inevitable future dominated by voice technologies. With the right data, you can make sure to optimize this channel and continually improve your customer experience.

B2C 188

How retailers can use technology to become data driven in a multi-channel world

Retail Technology Review

By Peter Ruffley, Chairman at Zizo. The retail market has changed; Amazon et al have transformed customer expectations; digital native millennials have a very different outlook to previous generations; and the influence of external factors such as social media can be both good and bad

RevTech Event Spotlights Retail Innovation: Which Technologies Will Win Out?

Retail TouchPoints

RevTech , a venture accelerator focused on developing early-stage retail technology companies, is hosting its 11 th semi-annual Tech Trends in Retail event in the flagship Neiman Marcus store in Dallas on April 5.

Events 195

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers. 1 The demand for omni-channel fulfillment is here to stay.

Exploring Retail Revolution: The Correlation Between Technological Advancements In Financial Services And Online Retail Success

Retail TouchPoints

By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience.

Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders

Forrester eCommerce

Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings.

Channel Advice Episode 6: Chinese Consumers and ‘The New Retail’

ChannelAdvisor

Welcome back to another episode of Channel Advice, our video series aimed at answering some of your most pressing e-commerce questions by some of the industry’s foremost experts. ” Are you just now hearing about Channel Advice ?

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”

Order From Chaos: Technology’s Role In The Modern Retail Co-Op

Retail TouchPoints

With rapid growth in the number of media channels and targeting options, both brands and retailers need to seize the opportunity by building a better co-op experience. This is why technology plays a bigger role in co-op marketing than ever before.

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. It includes popular customer channels and platforms like: Facebook Business Pages. After all –– they serve a young, technologically savvy audience.

How Omni-Channel is Transforming Showrooming

OrderDynamics

How Omni-Channel is Transforming Showrooming. Modern retailers embrace showrooming as part of their omni-channel retail strategy. Omni-channel retail provides a seamless shopping experience. Omni-channel retail has transformed showrooming.

Your Complete Guide to an Accurate Inventory Count Across All Sales Channels

BigCommerce

Using physical labels gives you the opportunity to improve the accuracy of your inventory count using technology like barcode scanners. Cross-Channel Inventory. Create a brand policy of regular inventory cycle counts, develop strong internal organization, and use the right technology.

Advanced Omni-Channel: Pickup Lockers

OrderDynamics

Advanced Omni-Channel: Pickup Lockers. Another advanced omni-channel capability are retailers’ use of in-store pickup lockers. In both cases, using a pickup locker as an advance omni-channel offering, is a winning scenario.

Hype in Digital Commerce: 5 Rising Technologies to Watch

GetElastic

In their recent report, Gartner analyzed several emerging digital commerce technologies. Commerce has gone beyond the storefront with the emergence of new touchpoints and technologies. A DXP is your technology toolkit for creating digital experiences for your audience.

The Oh La La’s and the Non Non Non’s: The State of Omni-channel in France

OrderDynamics

The Oh La La ’s and the Non Non Non ’s: The State of Omni-channel in France. It set out to uncover the shopper’s view of retail omni-channel offerings. Based on the information, France is neither leading nor losing the race in omni-channel retailing.

Ascend 2018: Happiness = Omni-channel Services

OrderDynamics

Ascend 2018: Happiness = Omni-channel Services. Now apply these positive thoughts to you omni-channel services in retail…. To reduce your risk, work with technology vendors who are thinking about this for you with systems that are fully GDPR compliant.

This Is The Best Time To Start Your Omni-Channel Retail Strategy

OrderDynamics

This Is The Best Time To Start Your Omni-Channel Retail Strategy. When should you start your omni-channel retail strategy? Our recently published OrderDynamics Omni-1000 showed that retail markets in several countries vary in omni-channel maturity.

Advanced Omni-Channel: Retail Order Consolidations

OrderDynamics

Advanced Omni-Channel: Retail Order Consolidations. Among omni-channel retail techniques, retail order consolidations is one of the most advanced feature sets. Briefly, hub and spoke omni-channel is an advanced retail strategy that brings ship-from-store orders to hub locations.

Omni-Channel Order Management: What Exactly is it?

OrderDynamics

What Exactly is Omni-Channel Order Management? Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’? Even though we are in ‘The Age of the Customer’ we still see and hear of retailers not providing the right brand experience across channels.

ATM and Your Omnichannel Retail Technology

OrderDynamics

ATM and Your Omnichannel Retail Technology. Been reading a new book, not at all associated with omnichannel retail technology. Connection to Omnichannel Retail Technology? What’s this got to do with omnichannel retail technology? Sales channels have changed.

Advanced Omni-Channel: Hub and Spoke

OrderDynamics

Advanced Omni-Channel: Hub and Spoke. Ok, you have your omni-channel retail systems running. But, you now need to think about more advanced omni-channel options – to make your retail business truly effective. Omni-Channel Alone Is Not A Panacea. Hub and Spoke Omni-Channel.

Advanced Omni-Channel: Reducing a DC

OrderDynamics

Advanced Omni-Channel: Reducing a DC. A significant advantage of omni-channel retail is the ability to leverage in-store inventory for order fulfillment. Omni-channel retail lets retailers bring more inventory into the field.

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel

OrderDynamics

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel. When you have a seat at the omni-channel table, everyone is thankful for several reasons. Today, omni-channel supports pricing consistency across channels.

The Challenges With Unified Commerce Retail Technology

OrderDynamics

The Challenges With Unified Commerce Retail Technology. Truth be told, it isn’t that unified commerce retail technology is a challenge. Retail’s converged commerce is a performance based, unified commerce retail system built with best-in-class technology.

Advanced Omni-Channel: Smaller Format Stores

OrderDynamics

Advanced Omni-Channel: Smaller Format Stores. Why would smaller format stores be considered an advanced omni-channel approach? By using omni-channel retail effectively, Kohl’s can use a smaller footprint store, and still deliver all the goods to their customers.

The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. What channels do your customers prefer to use?

Converged Commerce: Getting Omni-Channel Retail Going

OrderDynamics

Converged Commerce: Getting Omni-Channel Retail Going. Why bother with moving to omni-channel retail? All of which points to shifting the sales paradigm to converged commerce in retail (omni-channel). However, in Europe the most advanced omni-channel market is that of the UK.

E-Commerce Platforms that Embrace New Technologies

Guidance

That means having an omni-channel capability so that you can deliver a great User Experience (UX) on whatever devices or channels your customers happen to be using. “Alexa, I’d like to buy a Keurig to go with the new countertops in my kitchen, can you help me?”

Omnichannel Technology (And How Companies Are Using It)

Guidance

This trend will only accelerate as voice command, smart cars, and mobile integration further expand the bandwidth of channels available. But whatever touchpoint, you need to provide helpful information and a consistent experience across all those channels.