Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Social Media 535

Social Media Channel Technology Customer 535

Groove

DECEMBER 11, 2024

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Groove

NOVEMBER 19, 2024

The conversation explores trends like the pendulum shift in hosting models, the growing resistance to rev-share models, and the nuanced needs of regulated industries. He was previously SVP of sales, marketing and partnerships at Digital River.

eCommerce 448

eCommerce Merchant Services Consumer Electronics Electronics 448

Retail TouchPoints

SEPTEMBER 12, 2024

But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. In the final interactive report , they revealed how focusing on contextual relevance, culture and value can create a winning holiday strategy across all channels.

Retail 306

Retail Merchant Services Channel Consumer 306

Forrester eCommerce

JANUARY 28, 2021

A number of factors are converging to drive this trend. As the shift continues, companies that have experience of and actual success in marketing on marketplaces will reap the benefits of early adoption. B2B buyers rely less and less on enterprise account reps. […].

Channel 414

Channel B2B Marketing Customer 414

Retail TouchPoints

NOVEMBER 26, 2024

However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. Cross-Channel Consistency An offshoot of this convenience theme is consistency. Certainly, the price is high among them.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

NOVEMBER 4, 2024

TikTok is responsible for promoting the ability to be viral, and within that, also putting the stamp of approval on what is trend-worthy, having created a formula and algorithm that really caters to users’ preferences and interests in a way that other platforms haven’t quite done. RTP: What kinds of cultural implications?

Social Media 298

Social Media Channel Marketing Other 298

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. E-sellers will leverage social channels more than ever. billion users worldwide , it’s worth mentioning TikTok’s growing popularity as an advertising channel in certain industries.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. influencer). Some lessons translate well; others, less so.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

JANUARY 2, 2025

The Retail TouchPoints editors have identified 10 of the most-read news stories this past year many of which exemplify key trends that will continue to resonate throughout 2025. The brand also has been dealing with the repercussions of its efforts to beef up its direct-to-consumer (DTC) channel. consumers wallet.

Retail 278

Retail Payments Payment Services Supplies 278

Retail TouchPoints

DECEMBER 13, 2023

Retail TouchPoints asked experts across the store design, experience and technology realms to share the trends they believe will drive brick-and-mortar innovation. Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo.

Sporting Goods 323

Sporting Goods Technology Omnichannel Operations 323

Retail TouchPoints

DECEMBER 2, 2024

Online Shopping Continues its Shift Toward Mobile Consumers also continued to shift their online shopping to mobile devices, a trend that has been steadily growing for the past several years.

Merchant Services 279

Merchant Services Apparel Mobile Beauty and Health 279

Retail TouchPoints

MARCH 25, 2024

The same study suggests this trend is only expected to continue: by 2027, the global retail ecommerce market is projected to grow by 39% and surpass the $8 trillion mark. Connectivity in ecommerce logistics involves creating robust links to various selling channels, significantly enhancing a company’s ability to reach customers effectively.

eCommerce 312

eCommerce Small Business Retail Shipping Costs Retail 312

Forrester eCommerce

AUGUST 14, 2023

Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. It’s a significant shift from the classic capex model in which firms spend money for outright hardware purchases. where subscription-based […]

Subscription 370

Subscription Channel Technology Management 370

Retail TouchPoints

DECEMBER 6, 2024

A revamped product assortment that leans into trend-forward products and styles mimicking parents’ personal styles, including mini me versions of fashionable items. The company also is unveiling new artwork, fonts, colors, prints and fabrics based on consumer insights and trends. Can you share some examples of what that entails?

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

OCTOBER 30, 2024

The debut of The Children’s Place brands on Shein will provide the company with a new high-profile selling channel on one of the hottest shopping apps of the moment. Then in May, The Children’s Place President and CEO Jane Elfers stepped down ; a permanent replacement is still being sought. ”

Apparel 278

Apparel Omnichannel Operations Channel 278

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Optimizing product descriptions across channels.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

JANUARY 24, 2024

Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

FEBRUARY 23, 2023

However, the latest trend that offers the most promising opportunity for brands, influencers and perhaps most notably, creators, is shoppable livestream video. This revolutionary technology, when deployed properly, effectively eliminates friction from the sales process and can result in higher sales volume.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

FEBRUARY 4, 2025

In 2025, four key trends will drive the adoption of gen AI in the retail industry: 1. It also can enhance marketing by correlating visual trends in product images with purchasing behavior. Multimodal AI will unlock new insights and value.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

ROI Revolution

APRIL 9, 2025

Social media advertising is always changing with new tech and shifting user trends. TikTok advertisements are still short, around 10-15 seconds, but knowing you can supplement with longer, lifestyle advertisements on your channel can double your chances of visibility and engagement on the channel.

Social Media 78

Social Media Presentation Fashion Jewelry 78

Retail TouchPoints

FEBRUARY 14, 2025

For those who arent familiar, Digital PR is the practice of placing trend-led data, quotes and creative within editorial sections of publications, often with a hyperlink back to the brand domain. Finding a transparent way to get skincare and haircare products featured is vital. And that means having a stand-out Digital PR strategy.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Forrester eCommerce

OCTOBER 3, 2023

Online banking usage is trending down as mobile banking usage and engagement continue to rise. In mobile banking channels, customers demand a widening set of features and services — and these mobile experiences have a major impact on brand perceptions and preferences. Mobile banking matters more than ever in the US and Canada.

Banking 461

Banking Mobile Channel Customer 461

Retail TouchPoints

FEBRUARY 29, 2024

“Many systems can now identify sales trends, understand customer behavior and gauge employee performance. The integration of real-time customer feedback mechanisms and predictive analytics tools are other exciting developments, allowing businesses to proactively adapt to customer needs and trends.

Point of Sale 262

Point of Sale POS Payment Services Merchant Services 262

Retail TouchPoints

JULY 10, 2024

As digital natives, they largely permit retailers to collect data across multiple channels of interaction, painting a detailed picture of who they are and how the brand communicates to them effectively, which designers can leverage to enhance project outcomes.

Retail 261

Retail Social Media Point of Sale Information 261

Retail TouchPoints

NOVEMBER 27, 2024

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

NOVEMBER 6, 2023

On-Trend Styles: “Delivering on-trend fashion continues to be the cornerstone of our business and the focus of our strategy for the holiday season and through 2024,” Dres explained. For this period, we will specifically focus on [categories like] Winter, Winter Formal, Holiday and Party.”

Fashion 263

Fashion Omnichannel Consumer eCommerce 263

Retail TouchPoints

OCTOBER 4, 2023

Flexibility and timeliness are absolutely key when it comes to responding to fast-moving buying trends, as retailers must balance longer-term buying choices with customers’ shorter-term impulse decisions. Provide a Brilliant User Experience Speed is key when capitalizing on short-term buying trends.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. As you build your reach, youll also want to look at a variety of social platforms. They will usually respond well to targeted display ads.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

DECEMBER 17, 2024

Experts believe this trend will lead to better overall performance resulting from higher profitability, stronger productivity and better customer experiences. Furthermore, the integration of inventory visibility and search reduces the likelihood of stockouts and overselling while enabling seamless cross-channel fulfillment.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

FEBRUARY 21, 2025

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has becomethe fastest-growing ad channel in the U.S. One, because they need diversification and theyre looking for new channels that can provide it. accounting for one in every 10 dollars spent on digital advertising, according to Emarketer.

Channel 267

Channel Marketing Presentation Social Media 267

Retail TouchPoints

OCTOBER 11, 2024

For example, on shopping channels with multiple distributors, sellers may be deprioritized on the site for overselling or shipping incorrect items. All this is to say that vision AI will be more than a trend, especially given how much can be achieved with it. Vision AI is supporting the retail industry in this way, too.

Omnichannel 295

Omnichannel Technology Operations Consumer 295

Retail TouchPoints

OCTOBER 23, 2024

The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly. This becomes particularly important as brands expand the number and type of channels they are selling through.

Consumer 290

Consumer Multichannel Supplies eCommerce 290

Retail TouchPoints

APRIL 21, 2025

Appealing to consumer interest in environmental responsibility and waste reduction allowed multiple brands to achieve outstanding web and app growth, even in challenging sectors like fashion and apparel where the broader industry trends were negative. Back Market: Buy and sell tech thats better for the planet. Depop: Buy for less. on average.

Electronics 147

Electronics Fashion Retail Consumer Electronics 147

365 Retail

DECEMBER 24, 2024

This trend has had a ripple effect on retail, revitalising urban shopping districts and creating new opportunities for businesses to cater to a more mobile workforce. Against this backdrop, here are five key trends set to shape the retail industry in 2025. The launch of Future Stores on Oxford Street exemplifies this trend.

eCommerce 64

eCommerce Retail Omnichannel Technology 64

Groove

DECEMBER 12, 2024

Incorporating the major SEO trends of 2024including mobile-first indexing (and ensuring that your site benefits from mobile-first SEO), working to appeal to Googles experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) framework, and prioritizing Core Web Vitalscan help set you up for success in your eCommerce business.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

ROI Revolution

JANUARY 8, 2025

Overall investment was up YoY for this channel. CPCs were down 15% this year from last year on Meta for our clients across the board which made exposure on this channel incredibly efficient compared to years past. Many clients did very well on the channel. Its not that paid search was unprofitable for our clients.

Shipping Costs 148

Shipping Costs Channel Events Shipping 148